Entering 2018, Xiaomi's good news goes one by one. The first Xiaomi authorized store in Vietnam opened in Ho Chi Minh City; on CES 2018 on January 9th, Xiaomi and Oculus jointly launched the VR all-in-one machine. The rice rabbit fingertips won the 2018 TIllywing Awaeds most creative fun award; January 25 Counterpoint The data shows that the Q4 millet mobile phone market in India ranked first last year.
13 products such as Xiaomi MIX 2 won the 2018 iF design award; on February 2nd, the IDC report showed that Q4 mobile phone sales ranked fourth in the world last year and ranked fifth in the world in the whole year; on February 8, Brand Finance "2018 global brand In the Top 500 Report, Xiaomi squeezed into the ranks of the world's top 500, ranking 455. On the same night, Xiaomi ecological chain enterprise Huami Technology was listed on the US New York Stock Exchange...
In October 2017, Xiaomi achieved the goal of annual revenue exceeding 100 billion in advance and officially entered the “100 billion clubâ€. One of the biggest heroes is naturally the Xiaomi mobile phone business.
After an underestimation in 2016, Xiaomi took a full-screen mobile phone to achieve a miraculous counterattack in 2017, and mobile phone sales soared. According to IDC data, in the fourth quarter of last year, when the global mobile phone market growth rate fell by 6.3%, Xiaomi achieved an astonishing 96.9%, followed by Apple, Samsung and Huawei. According to the annual data, Xiaomi's mobile phone sales of 92.4 million units a year, still ranked after the OPPO sales of 111.8 million units, ranking fifth in the world.
This achievement has made the Xiaomi Legion, which is close to 20,000 people, very excited. The once-low-key Xiaomi CEO Lei Jun also began to speak high-pitched on various occasions, full of praise for Xiaomi's mobile phone, and changed from the image of diligently entering the cow's "ascetic" to the "father of the child" "status.
Lei Jun is not only a "father" but also a "strict father." At the annual meeting of Xiaomi held recently, Lei Jun once again issued an order, claiming to return to the Chinese mobile phone market in 10 quarters. This makes people think that Xiaomi CFO Zhou was funded by a Weibo picture in January: "In the coming year, even sleeping is a waste of time." It seems that in 2018, Xiaomi once again confronted Huawei OV in the mobile phone campaign, vowing to achieve absolute victory, it was a real move.
The real gap between Xiaomi mobile phone and "domestic first"Does Xiaomi have the true ability to be "domestic first"? Or is this just the "suffering self" of Lei Jun? There are many discussions in the mobile phone circle. The "rice flour pie" naturally firmly supports Xiaomi's ingenuity and kindness, and more questioning voices are derived from the actual gap between Xiaomi and Huawei OV.
Let's look at IDC's data on 2017 year-round mobile phone shipments. For the whole year, millet shipments ranked fifth, although the annual growth rate is much higher than other friends, and even the entire industry, but the shipments of the top four friends are about 3.4 times, 2.3 times, 1.6 times respectively. 1.2 times. If Xiaomi wants to reach the top of the domestic mobile phone market in ten quarters, at least its own shipments will have to double. After all, other friends will not stop growing, waiting for you to surpass.
If you only compare shipments, Xiaomi has another way to pass, that is, overseas markets. Recently, Taiwan's electronics industry research institute DigiTImes Research put forward the argument that Xiaomi is likely to surpass OPPO in the first quarter of this year and become the second largest smartphone manufacturer in China, second only to Huawei, and vivo and Lenovo are ranked fourth and fifth respectively. This ranking is clearly based on global sales, as it points out that Xiaomi can quickly “upâ€, mainly due to the continued expansion of markets such as Russia and Eastern Europe.
Xiaomi and the "domestic first" throne, there is a certain distance at present, but Xiaomi is not arrogant. In Lei Jun's view, Xiaomi led the global industry to follow up the "comprehensive screen" technology in 2017. This is not only the gorgeous counterattack of Xiaomi, but also the first leading position of the Chinese electronics industry in mastering the direction of global technology evolution. “As long as we continue to provide excellent products with innovation, outstanding performance, outstanding quality, beautiful design and good price, we can win long-term recognition and trust from users.†Lei Jun once again emphasized “innovation, quality, and quality at Xiaomi’s annual meetingâ€. The importance of the user "trinity.
With the 2018 MWC staged, the Xiaomi 2018 flagship machine Xiaomi 7, MIX3 (or MIX2s) debut, the protagonist of Xiaomi's mobile phone is still shining.
Huami listing: accelerate the development of ecological chainOn the evening of February 8, Beijing time, Huami Technology was successfully listed on the New York Stock Exchange, becoming the first listed company in the US in the Xiaomi ecological chain.
This time, Huami Technology issued an initial public offering of 10 million ADSs at a price of US$11 per ADS (American Depositary Shares), with a total financing of over US$110 million. On the first day of listing, Huami's share price closed at $11.25, an increase of $0.25 from the issue price of $11, or 2.27%.
The successful listing of Huami to the US is a huge victory for the Xiaomi eco-chain model. Today's Xiaomi eco-chain model has invested in 100 companies, and more than four exclusive beast companies have been hatched. Many companies have annual revenues of over 1 billion yuan and 16 companies over 100 million yuan.
The Xiaomi eco-chain model is no longer a massive smart item, but a large network formed by the interconnection of smart products, which completely envelops you and your family. The following are the main enterprises and products of Xiaomi Ecological Chain. You can find out which Xiaomi ecological chain products have already entered your work and study life.
Today's Xiaomi ecological chain is full of flowers, which is benefited from the fertile soil of Xiaomi, and it is also difficult to hide the fatal injury that relies heavily on the "millet" IP. In the “Risk Description†listed on Huami Technology, this is also deeply written: Xiaomi is its most important customer and distribution channel. The deterioration of the relationship between Huami Technology and Xiaomi or the decrease in sales of millet wearable products may have a material adverse effect on Huami's operating results.
It is worth noting that this potential crisis is not unique to Huami Technology. All enterprises in the ecological chain will inevitably fall into the dust net once they lose the dependence of Xiaomi.
Capital operation: Xiaomi is about to IPO?From the previous habitual low-key, to today's high-profile declaration of the "domestic mobile phone first" throne, from the previous rumor that Xiaomi will not go public, and now Huami Technology successfully went to the US listing, Lei Jun has actually participated in 18 new three-board enterprises, this A series of capital actions have made people think about Xiaomi's IPO matters.
In mid-January 2018, a number of online media appeared to report on the news that Xiaomi is about to IPO. It is reported that dozens of Chinese and foreign investment banks have participated in a fierce bidding for underwriters. Goldman Sachs, Morgan Stanley, Credit Suisse and Deutsche Bank have taken the lead in grabbing seats. The most common argument for Xiaomi's IPO is: "The probability of Xiaomi is listed on the Hong Kong Stock Exchange in the second half of 2018. The valuation is expected to reach 900-1 billion US dollars, and the price-earnings ratio is 60 times."
Regarding the IPO rumors, the relevant person in charge of the Xiaomi Brand Department did not deny, but there are details about more IPOs, the person in charge said that they would not comment.
The enthusiasm of a burning capital is slowly calming down under the cold treatment of Xiaomi. However, the listing of Huami Technology in the United States has also ignited hopes for investors. According to the prospectus, the founder Huang Wang holds 39.4% of the shares, which is the first single major shareholder of Huami Technology; Shunwei holds 20.4% of the shares, which is the second largest shareholder; Xiaomi's fund, People Better limited, holds 19.3%. The company controlled by Lei Jun is 39.7%, higher than Huangwang.
Some insiders believe that Xiaomi Ecological Chain Company may have to go public before the listing of Xiaomi, which will undoubtedly make Xiaomi more valuable and play a certain pricing role.
Summary: Good things are more precious and more precious
Of course, all companies' listings will not be smooth, including Xiaomi. First of all, in the internal, due to the high price of Xiaomi mobile phone, the rapid expansion of Xiaomi's home, the obvious effect of software realization, etc., the profit margin of Xiaomi is low, or it will directly affect the valuation.
On the external side, people have overestimated the net worth of 900-100 billion US dollars. Horizontal comparison, the current Jingdong market value of 58.6 billion US dollars, Baidu market value of 80.9 billion US dollars, Apple's market value of 900 billion US dollars; millet market value wants to surpass them, from the current turnover, net profit and profit margin, it is not realistic, will There will be a bubble. In this regard, industry insiders predict that if Xiaomi is listed at the end of 2018, the valuation is reasonable at 60-80 billion US dollars.
At the same time, the IPO preparation period has always been a high incidence of various types of litigation, including Xiaomi. On January 26th, Coolpad appealed Xiaomi and others to Shenzhen Intermediate People's Court on the grounds of suspected patent infringement. In a conspiracy theory, except for the cool ones, other mobile phone manufacturers may be preparing to issue a patent lawsuit to Xiaomi. The Xiaomi IPO process is bound to lead to a battle for the name of a domestic mobile phone patent.
In any case, Xiaomi’s work is worthy of our expectation and encouragement. At the moment, Xiaomi has already opened the 2018 "HARD" mode. Despite the difficulties and challenges, the good things will be more precious.
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