An Analysis of the Decline of Japanese Household Appliances in China

With the development of economy and the improvement of living standards, home appliances have become indispensable for people's home life. In the home appliance industry, home appliance giants once familiar with it, such as Hitachi, Panasonic, etc., are now facing the risk of a complete collapse in the Chinese market. Perhaps the children of the next generation will not know that these giants once caused a stir in China. However, what caused the situation to happen?

First of all, from the perspective of Japanese companies. The Japanese household appliances market responded slowly. Their product strategies were more conservative and could not keep up with the pace of updating Chinese household appliances. In addition, Japanese products have always been positioned high-end, the user base is limited, and they are losing competition with domestic appliances that are very cost-effective. force.

Secondly, from domestic companies. In recent years, domestic home appliance brands have become increasingly powerful, highlighting their advantages in terms of technology, performance, price, quality, etc., and thus competing with Japanese home appliances; in addition, the channels of domestic home appliance industry have expanded rapidly, and China’s home appliance companies are rapidly seeing the advantages of development in the field of e-commerce. Investment in the e-commerce market, occupy a certain market seat, and relatively speaking, the Japanese home appliance response lags behind.

Finally, from the consumer. As we all know, with the impact of the Diaoyu Islands incident, Chinese consumers have a strong sense of resistance to Japanese goods, and many Japanese household appliances appear to be deserted, which makes Japanese household appliances worse.

The collapse of Japanese household appliances brings us an opportunity. We hope that the Chinese home appliance industry can seize the opportunity and develop steadily, thus having its own position in the home appliance industry in the world.