Anhui Sunshine's Sunshine Lighting Transformation to Subsidiary Business Model

[Text / high-tech LED Yue Mengdi] "This place is not Jinzhai, today the water is still cold. Husband is not without tears, do not sprinkle away. The intention is in the sun, parting sigh. The future is infinitely good, join hands to win the championship." This is Sunshine lighting dealers leave the Jinzhai to go to the market to make a poem. On January 9th, the first phase of Anhui Sunshine Lighting Co., Ltd., a wholly-owned subsidiary of Sunshine Lighting (600261.SH), was completed in Jinzhai. On the same day, it signed a cooperation signing ceremony with Jingdong Weilian to fully enter the field of intelligent lighting.

Sunlight Lighting has been transformed from traditional lighting. In the first three quarters of 2015, the company achieved operating income of RMB 3.13 billion, up 29.7% year-on-year; net profit attributable to listed company shareholders was RMB 270 million, up 26.0% year-on-year. Among them, LED business revenue accounted for 71%.

The Sunshine Lighting Anhui subsidiary will be further completed in Jinzhai, and Sun Wei, chairman of Sunshine Lighting, predicts that by 2018, Anhui Sunshine will form a capacity of 1.5 billion yuan. After the second phase of 2020, it will form a job. With more than 3,000 people and an annual sales volume of 2.5 billion yuan, it has become the largest lighting company in East China.

Chen Yiping, deputy general manager of Sunlight Lighting Group and general manager of Anhui Sunshine Lighting, introduced that in 2016, Sunshine's China regional market and product strategy focused on new products and engineering new products. Nowadays, the manufacturing industry is facing transformation and upgrading. The transformation of the subsidiary's business model, such as the first phase of the Anhui Jinzhai Plant, is a major reform of the sun's lighting.

At the same time, Sunlight is also actively moving closer to e-commerce. On the same day, it signed a cooperation agreement with Jingdong Weilian. At the signing ceremony, it released two products, the intelligent relay bulb and the intelligent eyepiece lamp jointly developed.

At the beginning of 2015, Sunshine Lighting began planning to build e-commerce channels and deploy smart lighting. Chen Yiping once said to Gaogong LED that to do a good job in e-commerce, we need to balance the online and offline.

Guan Yong, general manager of Sunshine Lighting, said that the company has audio and video platforms that are not available in other LED companies, and that it can be combined with lighting to create a simple home security system. The company and Jingdong teamed up to create an intelligent lighting platform system and optimize the value chain to improve the cost performance of the products. With its powerful Internet data, Jingdong Weilian can provide cloud services and big data support for the development of sunshine lighting e-commerce channels and intelligent lighting.

Usb C Macbook Charger

USB-C Macbook Charger

About this project

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