The first time I saw HiMirror was at an internal preview event. It looks like a small mirror in the bathroom, like ordinary mirrors can reflect portraits. The difference is that when I stand in front of it, it is like a mirror in a Disney movie, and it becomes something like a computer screen.
HiMirror is a smart mirror that analyzes skin and also plays beauty tutorials on YouTube. It is not a touch screen but a gesture. I use my hands to "slide" to the skin assessment function and wait for it to give me a skin test. If this HiMirror is smart enough, what will it tell me? Do I need to use antioxidant skin care products and eye cream?
After analyzing stains, dark circles, redness, pores, cleanliness, fine lines and wrinkles, etc., it will analyze your skin condition in many ways and give you a score of 100 points. I didn't realize that my skin had a problem of redness. I was very careful about the skin cleanliness and no pores. I didn't want dark circles. However, after testing, I felt that my skin condition was completely out of order and I wanted to go home and put my face in skin care products.
HiMirror is a new product created using augmented reality technology - combining realistic images (user's facial photos) with computer-generated content to analyze and diagnose skin conditions, record changes in skin, and recommend skin care products that suit you . Earlier this year, Samsung announced the development of a device with similar functions at the 2017CES Consumer Electronics Show called Lumini. In addition, there are Olay's online skin consultants, as well as YouCam Makeup and ModiFace, two popular smartphone apps that can be applied to AR makeup or skincare recommendations. Among these products, AR makeup APP has a huge user base and has a broader perspective.
Larissa Jensen, beauty industry analyst at NPD Group, once said: “Technologies play an important role in our lives. We use smart phones, iPads, and wearable smart products every day. These technologies can provide consumers with beauty. Convenient and better lifestyle.With the heavyweight beauty brands such as Estee Lauder, Elizabeth Arden, Laura Messier and L'Oreal starting to try AR technology, AR has gradually become the mainstream of skin care APP.
It should be noted that some software has a learning process. If no one directs consumers how to use them correctly, consumers will easily lose interest. It is not as simple as the superposition of lipstick colors. For example, HiMirror fully gestures (although the company recently introduced a remote control) and offers many features, from playing YouTube videos to reporting time and weather reports, which can be tricky for new users.
In addition, AR skin care devices may not be as popular as AR makeup applications because it cannot be shared. YouCam Makeup has a built-in social media network called Beauty Circle, which encourages users to share their content and watch in-app tutorials. Other AR makeup apps, including MakeupPlus, encourage users to link to social media platforms for easy sharing. After all, the final look is like a playful Snapchat or Instagram Story picture, except that the picture is drawn on the eyeliner instead of the dog's ear.
Jensen explained: “Combining with social media can bring more fun and inspiration. This inspiration can come directly from the appearance of cosmetics, red carpet events or fashion week. Let consumers see a make-up brand in The look of the fashion show can make them feel like they are part of the brand and improve their goodwill for the brand." But skin care doesn't have this shared way. You will want to update your makeup regularly on your Weibo or Instagram. Do you give your fans a look?
However, this does not mean that AR has a low chance of success in the field of skin care. In fact, experts are looking forward to the gradual development of AR and VR in the field of beauty, and extended to the field of skin care. This may be a bit slow, but it is still evolving. Jensen said that science and technology have a role to play in all aspects of our lives, and in a more convenient way to achieve what we do every day (for example, self-driving cars and self-paying supermarkets), AR and VR will also be important in terms of beauty Sexuality will gradually increase. It remains to be seen how the future will be.
AR technology has been gradually applied in more and more applications. YouCam Makeup's Taiwanese parent company moves in the AR area. In August of this year, the company added a skin diagnosis function to the YouCam App and worked with a team of Asian dermatologists to design a skin grading algorithm. Companies with patented facial recognition technology have created algorithms that compare skins to other users' databases. In this way, it will give the user a score. YouCam marketing vice president Adam Gam said: "If your skin score is higher than 90, it is amazing, which means that your skin health is the top 10% of all users. The average value is between 66 and 89."
However, this figure is not for comparison. Gam explained: “This number is for your own reference. If you keep your face clean, do not wear makeup, and use the tool every day when you wake up in the same place, you can check the condition of your skin based on your score.†This feature is called the "skin diary". It can be used to test whether the new skin care products you use are effective and understand the changes of the skin.
Detecting skin changes over time can benefit in other ways. Dr. Joshua Zeichner, Physician of Dermatology and Clinical Research at Mount Sinai Hospital in New York, said: "This technology can evaluate specific skin problems, give reminders, test according to pre-set protocols, and even tell you about your progress. If there are these technologies Can provide motivation, many people can adhere to complete their skin care habits."
However, this technology may also have negative effects, depending on how well you accept your skin condition. Amy Wechsler, a dermatologist in New York City, also has certain achievements in the psychology discipline. She believes that this technology will bring people a bad feeling. She likens this mirror to a magnifying glass, which allows you to clearly see your pores, fine lines and stains. In some cases, this will hurt people's self-confidence and increase anxiety.
In order to minimize these effects, HiMirror has canceled the scoring system because some users think they are being compared with each other. For APP Beautiful Me, the creators also made improvements. They believe that imparting some skin care skills and highlighting the skin's own powerful features can maintain the confidence of users.
Simply using these AR tools as a recording tool to detect the skin is a good way, but do not lose confidence in the skin. Phai Tsai, Senior Manager of Marketing at HiMirror, said that most users analyze the skin once a week while other users do it every other week. This is not different from weighing.
Tsai participated in many trade shows similar to my first visit to HiMirror. He said: "I have found two types of people. Some people are eager to see the truth of their skin, while others do not want to know." Who can blame? where are they?
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