Commercial lighting design guide

(Write Xu Ming)

Shopping is more than just buying what you need. Shopping is becoming more of a way of life, a more or less extravagant way to spend leisure time. A well-lit product not only attracts attention but also entice customers to consume.
So lighting has a huge impact on sales, and light is indeed part of our shopping world.

Commercial lighting mission
The task of commercial lighting is:
1) Provide dynamic, flexible and controllable lighting to entice customers into the store.
2) Guide them in the shopping area, causing them to pay attention to special products, lead customers to complete the shopping process, and constantly convey a specific atmosphere or enhance the shopping theme.


Classification of commercial lighting

Example

Claim

Low-end commercial lighting

Supermarket, retail store

Simple lighting high illumination level

Mid-range commercial lighting

General store

Ambient lighting work lighting

High-end commercial lighting

Fashion and jewelry store

Low ambient light,
Heavy use of accent lighting


Third, the illumination standard of commercial lighting
3.1

Low-end commercial lighting

500-1000 (LUX)

Mid-range commercial lighting

250-500 (LUX)

High-end commercial lighting

100-250 (LUX)

3.2 Store building lighting standard value

Location or job category

Illumination standard value (LX)

Remarks

General store business hall

Customer circulation area

75-100-150

counter

100-150-200

Select the display, sell the merchandise area 0.9m store counter front illumination

Shelf

100-150-200

1.5m high body mount vertical surface illumination

Showcases, shop windows

200-300-500

The focus of the exhibition, the showcase and the window of the new goods, refers to the plane where the goods are located.

Indoor food market business hall

50-75-100

Optional mall business hall

150-200-300

Fitting room

150-200-300

Fitting room

Collection office

150-200-300

Receiving table illumination

Treasury

30-50-75

3.3 All ages and commercial lighting

age

Lighting system

Display items and purposes

baby

Very soft, warm-toned diffuse lighting, spotlights highlight the point.

Refined soft cotton-spun wool products in an elegant environment.

Preschool children

Blended and directional lighting blends in warm tones.

Toy, fantasy little animal elf

juvenile

Full color dynamic lighting, proper contrast, decorative effect is better than functional lighting

Reflective materials, small bicycles, space travel related things.

youth

Dynamic, contrasting directional lighting, functional lighting with some colors

Sports equipment, leisure goods, artistic surrealism.

middle aged

Concealed directional diffuse lighting with a touch of romantic color.

Art objects and practical supplies in the 1950s and 1960s

elderly

Concealed directional diffuse lighting with slightly romantic colors but slightly higher illumination

Nature, common objects.

3.4 Lighting requirements for different commodities

Categories

Lighting requirements

textile

Uniform vertical illumination, horizontal illumination, good color rendering, and attention to fading.

Leather (shoes)

The vertical illuminance is close to the horizontal illuminance, and it can express its appearance and unevenness, three-dimensionality and surface texture.

Commodity

The vertical illuminance is balanced with the horizontal illuminance and is uniform. The color temperature of the light source is similar to the color temperature of the use environment to prevent glare.

toy

Use directional lighting to highlight a certain contrast from the background, highlighting the luster and three-dimensionality of the surface.

Jewelry clock

Projected with a narrow beam, the background is dark, and the contrast is up to 1:50 , paying attention to the effect.

Ceramic and translucent vessels

Use directional lighting to highlight its texture, translucent, must avoid strong contrast and shadow, can also use ambient lighting to enhance its ethereal feeling.

Plant flower

Appropriate illuminance to express growth, freshness, and good color rendering.

Candy pastry

To express a sense of freshness, causing an appetite, warmth, harmony, easy, and pleasant background, you can use natural filter color to increase the natural warm color.

Fruit and vegetable

The background should be dark, and the dark objects such as red and yellow should be warm light of about 3300K, and the light objects of green and light should be cool white light of 4500-5500K.

3.5 Philips Commercial Lighting Standard
3.5.1

Store category

system

Light trait

Features

General grade (popular goods)

Single item

High illumination basic illumination, illumination 750-1500 LUX (white light) medium illumination basic illumination

(1)-(2)

Intermediate (intermediate product)

Diverse

Illumination 300-500LUX + accent lighting (white light), low illumination basic lighting, illumination 150-300LUX + accent lighting comparison.

(1)-(2)-(3)-(4)

Advanced (advanced product)

Differentiation

(1)-(2)-(3)-(4)-(5)

Note:
(1) Taking into account the movement of customers and staff (2) Creating visual effects (3) Attracting and guiding customers into (4) Attracting customers' attention to products (5) Showing overall results

3.5.2 Key lighting factors and commercial lighting are good

Key lighting factor

effect

2:1

obviously

5:1

Low dramatic

15:1

Dramatic

30:1

Vivid

50:1

Very vivid

Concentration of the concentrated light (AP) = ——————
Basic lighting brightness


Fourth, the characteristics of commercial lighting
1. The visibility and attractiveness of attractive goods is very important to illuminate specific objects, enhance their image and emphasize them, making them the focus of attention.
2, comfortable light environment In order to attract customers, the mall must create a comfortable light environment, if a customer feels comfortable when shopping, they will stay longer, spend more money, and are willing to come back and forth again and again. Quality lighting evokes emotions and feelings, which in turn strengthens the store's brand.

5. Classification of commercial lighting

Basic lighting

Provide basic functional lighting

Key lighting (showcase and window lighting)

Reasonable accent lighting can create a variety of contrast effects, emphasizing the shape, texture and color of the product, enhancing the visibility and appeal of the product, attracting more eyeballs

Ambient lighting

Create a comfortable light environment and express the emotions of the space

Sixth, specific lighting methods and lamps

checkout counter

Meet operational requirements

Display window lighting

Impress the customer with dramatic, use white glare or color light to attract the passer through evenly saturated lighting

Display cabinet lighting

Illuminate items in glass cabinets or open containers and shelves

Peripheral lighting

Helps limit the sale of merchandise and provides the necessary vertical lighting along the wall to make the space feel bigger overall, with the aim of attracting customers from the main channel to the sales area

Ceiling lighting

Expanded the space, increased the height of the ceiling, and created a sense of openness and space through the lines formed by long, unshaded, uninterrupted light.

Fitting room lighting

The form and texture of the product should be clearly displayed so that the color of the product is truly natural

Supporting space (warehouse, staff lounge)

standard

Indicating lighting

Make shopping flow convenient for customers

Seven, light source and commercial lighting
7.1
Light source suitable for commercial lighting

Type of light source

Light efficiency (Lm/W)

Color rendering index

Color temperature

Average life (hours)

Incandescent bulb

15

100

2800

1000

Quartz halogen lamp

25

100

3000

2000-3000

PL type compact energy saving lamp

85

85

2700/3000/3500
4000/5000/5300

8000-12000

Metal halide lamp

75-95

65-92

3000/4500/5600

6000-20000

Tricolor fluorescent lamp

96

80-98

All series

10000

7.2 Light source not suitable for commercial lighting

Type of light source

Efficiency (Lm/W)

Color rendering index

Color temperature

Average life

High pressure mercury lamp

50

45

3300-4300

6000

Ordinary fluorescent lamp

70

70

All series

8000

HPS

120

twenty three

1950/2200

24000

Eight, lamps and commercial lighting

Serial number

Common lamps

light source

Remarks

1

Embedded grille light panel
L*W=598*598

T8 fluorescent lamp (high color rendering) 3*20W

Basic lighting

3*36W PL energy saving lamp (high color rendering)

2

Recessed downlight Ñ„ 200

2*PLC 18W energy saving lamp

Basic lighting

MHN-TD 70W double-ended metal halide lamp

3

Downlight Ñ„ 200

Tungsten halogen lamp 12V MR16 50W

Key lighting

4

Low-voltage rail spotlight

Tungsten halogen lamp 12V MR16 50W

Key lighting

5

Low-voltage high-power rail spotlight

Tungsten halogen lamp 12V QR111 100W

Key lighting

6

Embedded spotlight

Tungsten halogen lamp QR111*3 (pieces) 50W

Key lighting

7

Spotlight

Tungsten halogen lamp QR111*3 (pieces) 50W/75W/100W

Key lighting

Nine, the elements that commercial lighting needs to grasp
Due to the complexity of the store itself, in addition to the basic illumination, in addition to the basic illumination, it is necessary to consider various key lightings that are compatible with the actual environmental requirements. The two are harmonious and unified to create an excellent overall illumination. effect.

Influencing factors on lighting effects

Illuminance

Color temperature

Light distribution

Color rendering

9.1
The different illuminances of different regions or commodities form customers' different feelings for goods and spaces, which in turn creates a sense of spatial pleasure and comfort. (The change in brightness of the ceiling and vertical surfaces plays a crucial role in the formation of feelings.) In Philips' standards, there is a scientific summary of the brightness ratio of goods and the environment and the sensory effect on people.
(See attached table 3.5)

9.2 Relationship between color temperature and illuminance
The store lighting design creates a personalized store space through the combination of color temperature and illumination.

High illumination and high color temperature

Comfortable

Supermarket

Low illumination low color temperature

Comfortable

Jewelry store

High illumination low color temperature

Uncomfortable (sad and hot)

Low illumination and high color temperature

Uncomfortable (cool)

9.3 Color rendering
The use of high color rendering (Ra > 80) light sources in stores is a basic store principle, but sometimes it is desirable to use a (glamorous) color development method to create some color differences compared to a fully faithful representation.
a. faithful reproduction of color b. compared with the reference source to produce some color difference, if it is the color difference produced in the ideal direction can be used

9.4
Only by fully grasping the color and reflectivity of the floor, wall, ceiling, and the material color of the product and the different light distribution of the lamp can produce various effects.

Close range

Wide light distribution

Long distance

Narrow light distribution

Close range, dramatic effect

Narrow light distribution

X. The process of commercial lighting design

1. Conception

Owner's request

Architectural design requirements

The nature of the store

Surroundings

Confirm budget

2. Determination principle

Set lighting concept

Imagine the distribution of spatial light

Definition of each region

3. basic design

Basic lighting

Lighting technique, illumination

Lamp, light source

Commodity lighting

Spatial light distribution

Ambient lighting

4. Implementation design

Illumination calculation is carried out by lighting software to determine the number of lamps, confirmation and adjustment of illumination, determine the feasibility of the budget, and make construction drawings.

5. construction

On-site, re-confirmation of design, supervision of construction lighting commissioning, collection of various data


Eleven, the development trend of Shanglai lighting
1. Provides flexible control methods to increase lighting levels in a specified area, at specific times, to accommodate changes in merchandise placement.
2. Produce different working modes and implement different lighting methods at different times

Before opening the store

Business hours

at night

late at night

four Seasons

3. Produces dynamic or special lighting effects, although general effects lighting can produce special effects. But having control of dynamic lighting can produce more fun.
4. The most energy-efficient lighting uses the least amount of energy, the shortest time of exercise

INDUSTRIAL SEWING MACHINE

INDUSTRIAL SEWING MACHINE,High Quality INDUSTRIAL SEWING MACHINE,INDUSTRIAL SEWING MACHINE Details, HZ Longsheng Manufacturer Co., Ltd.

led light street housing Co., Ltd. , http://www.cnccasting.com