Third, the illumination standard of commercial lighting 3.1 Low-end commercial lighting | 500-1000 (LUX) | Mid-range commercial lighting | 250-500 (LUX) | High-end commercial lighting | 100-250 (LUX) |
3.2 Store building lighting standard value Location or job category | Illumination standard value (LX) | Remarks | General store business hall | Customer circulation area | 75-100-150 | | counter | 100-150-200 | Select the display, sell the merchandise area 0.9m store counter front illumination | Shelf | 100-150-200 | 1.5m high body mount vertical surface illumination | Showcases, shop windows | 200-300-500 | The focus of the exhibition, the showcase and the window of the new goods, refers to the plane where the goods are located. | Indoor food market business hall | 50-75-100 | | Optional mall business hall | 150-200-300 | | Fitting room | 150-200-300 | Fitting room | Collection office | 150-200-300 | Receiving table illumination | Treasury | 30-50-75 | |
3.3 All ages and commercial lighting age | Lighting system | Display items and purposes | baby | Very soft, warm-toned diffuse lighting, spotlights highlight the point. | Refined soft cotton-spun wool products in an elegant environment. | Preschool children | Blended and directional lighting blends in warm tones. | Toy, fantasy little animal elf | juvenile | Full color dynamic lighting, proper contrast, decorative effect is better than functional lighting | Reflective materials, small bicycles, space travel related things. | youth | Dynamic, contrasting directional lighting, functional lighting with some colors | Sports equipment, leisure goods, artistic surrealism. | middle aged | Concealed directional diffuse lighting with a touch of romantic color. | Art objects and practical supplies in the 1950s and 1960s | elderly | Concealed directional diffuse lighting with slightly romantic colors but slightly higher illumination | Nature, common objects. |
3.4 Lighting requirements for different commodities Categories | Lighting requirements | textile | Uniform vertical illumination, horizontal illumination, good color rendering, and attention to fading. | Leather (shoes) | The vertical illuminance is close to the horizontal illuminance, and it can express its appearance and unevenness, three-dimensionality and surface texture. | Commodity | The vertical illuminance is balanced with the horizontal illuminance and is uniform. The color temperature of the light source is similar to the color temperature of the use environment to prevent glare. | toy | Use directional lighting to highlight a certain contrast from the background, highlighting the luster and three-dimensionality of the surface. | Jewelry clock | Projected with a narrow beam, the background is dark, and the contrast is up to 1:50 , paying attention to the effect. | Ceramic and translucent vessels | Use directional lighting to highlight its texture, translucent, must avoid strong contrast and shadow, can also use ambient lighting to enhance its ethereal feeling. | Plant flower | Appropriate illuminance to express growth, freshness, and good color rendering. | Candy pastry | To express a sense of freshness, causing an appetite, warmth, harmony, easy, and pleasant background, you can use natural filter color to increase the natural warm color. | Fruit and vegetable | The background should be dark, and the dark objects such as red and yellow should be warm light of about 3300K, and the light objects of green and light should be cool white light of 4500-5500K. |
3.5 Philips Commercial Lighting Standard 3.5.1 Store category | system | Light trait | Features | General grade (popular goods) | Single item | High illumination basic illumination, illumination 750-1500 LUX (white light) medium illumination basic illumination | (1)-(2) | Intermediate (intermediate product) | Diverse | Illumination 300-500LUX + accent lighting (white light), low illumination basic lighting, illumination 150-300LUX + accent lighting comparison. | (1)-(2)-(3)-(4) | Advanced (advanced product) | Differentiation | | (1)-(2)-(3)-(4)-(5) |
Note: (1) Taking into account the movement of customers and staff (2) Creating visual effects (3) Attracting and guiding customers into (4) Attracting customers' attention to products (5) Showing overall results 3.5.2 Key lighting factors and commercial lighting are good Key lighting factor | effect | 2:1 | obviously | 5:1 | Low dramatic | 15:1 | Dramatic | 30:1 | Vivid | 50:1 | Very vivid |
Concentration of the concentrated light (AP) = —————— Basic lighting brightness
Fourth, the characteristics of commercial lighting 1. The visibility and attractiveness of attractive goods is very important to illuminate specific objects, enhance their image and emphasize them, making them the focus of attention. 2, comfortable light environment In order to attract customers, the mall must create a comfortable light environment, if a customer feels comfortable when shopping, they will stay longer, spend more money, and are willing to come back and forth again and again. Quality lighting evokes emotions and feelings, which in turn strengthens the store's brand. 5. Classification of commercial lighting Basic lighting | Provide basic functional lighting | Key lighting (showcase and window lighting) | Reasonable accent lighting can create a variety of contrast effects, emphasizing the shape, texture and color of the product, enhancing the visibility and appeal of the product, attracting more eyeballs | Ambient lighting | Create a comfortable light environment and express the emotions of the space |
Sixth, specific lighting methods and lamps checkout counter | Meet operational requirements | | Display window lighting | Impress the customer with dramatic, use white glare or color light to attract the passer through evenly saturated lighting | | Display cabinet lighting | Illuminate items in glass cabinets or open containers and shelves | | Peripheral lighting | Helps limit the sale of merchandise and provides the necessary vertical lighting along the wall to make the space feel bigger overall, with the aim of attracting customers from the main channel to the sales area | | Ceiling lighting | Expanded the space, increased the height of the ceiling, and created a sense of openness and space through the lines formed by long, unshaded, uninterrupted light. | | Fitting room lighting | The form and texture of the product should be clearly displayed so that the color of the product is truly natural | | Supporting space (warehouse, staff lounge) | standard | | Indicating lighting | Make shopping flow convenient for customers | |
Seven, light source and commercial lighting 7.1 Light source suitable for commercial lighting Type of light source | Light efficiency (Lm/W) | Color rendering index | Color temperature | Average life (hours) | Incandescent bulb | 15 | 100 | 2800 | 1000 | Quartz halogen lamp | 25 | 100 | 3000 | 2000-3000 | PL type compact energy saving lamp | 85 | 85 | 2700/3000/3500 4000/5000/5300 | 8000-12000 | Metal halide lamp | 75-95 | 65-92 | 3000/4500/5600 | 6000-20000 | Tricolor fluorescent lamp | 96 | 80-98 | All series | 10000 |
7.2 Light source not suitable for commercial lighting Type of light source | Efficiency (Lm/W) | Color rendering index | Color temperature | Average life | High pressure mercury lamp | 50 | 45 | 3300-4300 | 6000 | Ordinary fluorescent lamp | 70 | 70 | All series | 8000 | HPS | 120 | twenty three | 1950/2200 | 24000 |
Eight, lamps and commercial lighting Serial number | Common lamps | light source | Remarks | 1 | Embedded grille light panel L*W=598*598 | T8 fluorescent lamp (high color rendering) 3*20W | Basic lighting | 3*36W PL energy saving lamp (high color rendering) | 2 | Recessed downlight Ñ„ 200 | 2*PLC 18W energy saving lamp | Basic lighting | MHN-TD 70W double-ended metal halide lamp | 3 | Downlight Ñ„ 200 | Tungsten halogen lamp 12V MR16 50W | Key lighting | 4 | Low-voltage rail spotlight | Tungsten halogen lamp 12V MR16 50W | Key lighting | 5 | Low-voltage high-power rail spotlight | Tungsten halogen lamp 12V QR111 100W | Key lighting | 6 | Embedded spotlight | Tungsten halogen lamp QR111*3 (pieces) 50W | Key lighting | 7 | Spotlight | Tungsten halogen lamp QR111*3 (pieces) 50W/75W/100W | Key lighting |
Nine, the elements that commercial lighting needs to grasp Due to the complexity of the store itself, in addition to the basic illumination, in addition to the basic illumination, it is necessary to consider various key lightings that are compatible with the actual environmental requirements. The two are harmonious and unified to create an excellent overall illumination. effect. Influencing factors on lighting effects Illuminance | Color temperature | Light distribution | Color rendering |
9.1 The different illuminances of different regions or commodities form customers' different feelings for goods and spaces, which in turn creates a sense of spatial pleasure and comfort. (The change in brightness of the ceiling and vertical surfaces plays a crucial role in the formation of feelings.) In Philips' standards, there is a scientific summary of the brightness ratio of goods and the environment and the sensory effect on people. (See attached table 3.5) 9.2 Relationship between color temperature and illuminance The store lighting design creates a personalized store space through the combination of color temperature and illumination. High illumination and high color temperature | Comfortable | Supermarket | Low illumination low color temperature | Comfortable | Jewelry store | High illumination low color temperature | Uncomfortable (sad and hot) | Low illumination and high color temperature | Uncomfortable (cool) |
9.3 Color rendering The use of high color rendering (Ra > 80) light sources in stores is a basic store principle, but sometimes it is desirable to use a (glamorous) color development method to create some color differences compared to a fully faithful representation. a. faithful reproduction of color b. compared with the reference source to produce some color difference, if it is the color difference produced in the ideal direction can be used 9.4 Only by fully grasping the color and reflectivity of the floor, wall, ceiling, and the material color of the product and the different light distribution of the lamp can produce various effects. Close range | Wide light distribution | Long distance | Narrow light distribution | Close range, dramatic effect | Narrow light distribution |
X. The process of commercial lighting design 1. Conception | Owner's request | Architectural design requirements | The nature of the store | Surroundings | Confirm budget | 2. Determination principle | Set lighting concept | Imagine the distribution of spatial light | Definition of each region | 3. basic design | Basic lighting | Lighting technique, illumination | Lamp, light source | Commodity lighting | Spatial light distribution | Ambient lighting | | 4. Implementation design | Illumination calculation is carried out by lighting software to determine the number of lamps, confirmation and adjustment of illumination, determine the feasibility of the budget, and make construction drawings. | 5. construction | On-site, re-confirmation of design, supervision of construction lighting commissioning, collection of various data |
Eleven, the development trend of Shanglai lighting 1. Provides flexible control methods to increase lighting levels in a specified area, at specific times, to accommodate changes in merchandise placement. 2. Produce different working modes and implement different lighting methods at different times
Before opening the store | | Business hours | | at night | | late at night | | four Seasons | |
3. Produces dynamic or special lighting effects, although general effects lighting can produce special effects. But having control of dynamic lighting can produce more fun. 4. The most energy-efficient lighting uses the least amount of energy, the shortest time of exercise |