As a production base of Chinese spotlights, Foshan Nanhai has gathered such well-known enterprises as Osram, Foshan Lighting, Jiamei, Xuelaite, Huaqiang, Benbang, etc., and has strong advantages in raw materials, processing and matching. Some enterprises are in business. The development of the field has far-reaching influence, and there is a strong regional brand – “Nanhai Commercial Photoâ€. However, the impression given before the "Nanhai Commercial Photo" was always single-handedly, lacking brand awareness, and not retaining talent. How to highlight the "South China Sea Business Photo"? How do the leaders of the “Nanhai Commercial Photo†enterprise view this issue?
1. "Nanhai Commercial Photo" in the hearts of the leaders of the "Nanhai Commercial Photo" enterprise.
80% of the “Nanhai Commercial Photo†corporate leaders believe that the manufacturing power of “Nanhai Commercial Photo†has an absolute advantage, and the commercial products have a market share of more than 60%. “Nanhai Commercial Photo†is their pride, but also a An increasingly powerful industrial brand.
He Zhaojian, chairman of Jiamei Lighting, believes that “Nanhai Commercial Photo†plays a very important role in the Chinese lighting industry, and its market position and reputation will gradually increase. In two or three years, “Nanhai Commercial Photo†will have a revolutionary progress in scale, product manufacturing, individual brand and influence. Lin Haiying, chairman of Southeast Lighting, also said that “Nanhai Commercial Photo†has an important position in the Chinese lighting industry. He Chimin, general manager of Haojue Lighting, also believes that “Nanhai Commercial Photo†is a huge industrial brand with a potential to be promoted.
2. What kind of help does the “Nanhai Commercial Photo†enterprise hope to receive from the government?
In the minds of the leaders of the “Nanhai Commercial Photo†enterprise, the South China Sea government is almost an attitude of the local lighting industry that does not care about it and let it go its own way. Therefore, they have a strong desire: I hope the government can pay attention to the lighting industry, take the lead, coordinate the cooperation and win-win, guide, support and jointly create the industrial brand of “Nanhai Commercial Photoâ€. Because it has gathered well-known enterprises such as OSRAM, Foshan Lighting, Jiamei, Xuelaite, Huaqiang, Benbang, etc., and has strong advantages in raw materials, processing and matching. But so far there is no industry association or similar institution. “Nanhai Commercial Photo†lacks an effective communication platform.
He Zhaojian, chairman of Jiamei Lighting, believes that Foshan has not yet been able to lead the industry leaders. Although everyone is eager to have an association to serve the industry, it must be led by government agencies. I also hope that the government can give policy support to capital, technology and talents. We can use the resources of the government and use the power of the media to promote the hidden industrial brand of “Nanhai Commercial Photoâ€, just like creating “Foshan Ceramicsâ€. Create a "South China Sea Business Photo".
Lin Haiying, chairman of Southeast Lighting, believes that the government should increase efforts to standardize management policies, increase the protection of intellectual property rights, and strive to build leading enterprises in the lighting industry in the South China Sea, and increase investment in supporting facilities construction.
Mr. Xie Lunhua, the chairman of Langshi Lighting, hopes that the government can give up the high-tech talents introduced by the company, because the company itself cannot support and retain high-tech talents. It also hopes that the government can organize more business owners to visit and learn from others. Advanced experience.
He Chimin, general manager of Haojue Lighting, also believes that Foshan's lighting companies have been pragmatically working hard for many years, lacking the necessary information exchange and horizontal integration. The strength and competitiveness of enterprises have only become potential. A platform is needed to detonate this potential.
3. How should enterprises in Nanhai Commercial Photo strengthen cooperation?
According to Lin Haiying, the chairman of Southeast Lighting, the start of the “Nanhai Commercial Photo†enterprise started from low prices, low cost and low profit. Cooperation and communication between enterprises is still ideal at the beginning, but as the company develops slowly, the relationship is more and more alienated. I hope to establish a business with the help of third-party forces (of course, the government). The communication platform will strengthen the win-win cooperation between various enterprises in the market, rectify and standardize the disorderly competition in the market, purify the market space, and establish the brand image of “Nanhai Commercial Photoâ€.
Lin Jiqian, Chairman of Wei'ao Lighting, believes that the relationship between “Nanhai Commercial Photo†enterprises should be changed. It is necessary to establish a complementary coordination and information communication on the basis of a platform (such as an association). The customer provides a win-win and close relationship with the service.
He Zhaojian, the chairman of Jiamei Lighting, believes that the cooperation between “Nanhai Commercial Photo†enterprises will become closer and closer from this year. “Nanhai Commercial Photo†can achieve win-win between enterprises in the big cooperation, the premise must be a single enterprise. Everything must be done in its own right. Each company maintains its own good reputation, and each has its own products, strengthens information exchange and technical cooperation, and complements each other. Everyone learns from each other but does not copy and develop together.
He Chimin, general manager of Haojue Lighting, believes that “Nanhai Commercial Photo†enterprises are in a friendly level of interpersonal communication. There is still some deep communication and resource integration. There should be more in-depth communication and dialogue between enterprises to further promote resource integration and sharing. It is best to build an effective communication and cooperation platform through industry associations. Moreover, individual enterprises should focus on establishing their own corporate culture, doing well in brand building, strengthening horizontal communication and cooperation between enterprises, and jointly maintaining a good cooperation and competition environment.
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