With the rise of the relay between my country's SUV models and new energy vehicles, my country's auto market is undergoing tremendous changes, gradually showing a trend of polarization in which the strong are stronger and the weak are weaker. With the influx of new automakers, competition in my country's auto industry will become increasingly fierce, and corporate strategy will become even more important.
In the past month or so, the auto industry has been as lively as the World Cup in Russia, and upset incidents have occurred one after another. On June 15, 2018, Japan Suzuki officially confirmed its withdrawal from Changhe Suzuki. The next day, Fiat head Marcione used the phrase "Jeep will be the only brand made in China in the next five years" and announced that the Fiat brand will withdraw from the Chinese market for the second time. Not long ago, sales of Weichai Yingzhi Automobile plummeted due to a lack of competitive new models. 22 dealers defended their rights and withdrew collectively.
On July 10, Chongqing Yinxiang Automobile and related companies issued a notice, “Due to the continued deterioration of the industry environment and business difficulties, the company decided to suspend production for 40 days.†Suddenly, the auto circle exploded, and people were talking about what happened. Is the old "dark horse" going out? Is the auto industry about to start shuffling?
BAIC Yinxiang Automobile Co., Ltd. is a complete automobile enterprise jointly established by Beijing Automotive Group and Chongqing Yinxiang Industrial Group. The company was established in August 2010 and is located in the Huayingshan Economic Corridor, Hechuan District, Chongqing City. It covers an area of ​​more than 2,000 acres and has an annual production capacity of 500,000 vehicles. It was completed and put into production in November 2012.
In March 2014, BAIC Yinxiang Automobile Co., Ltd. officially released the "Fantasy Speed" brand. At the same time, the two models of Magic Speed ​​S2/S3 were also officially launched. One year later, in April 2015, the sales volume of BAIC Magic Speed ​​reached 150,000 units, with an average monthly sales volume of over 10,000 units, setting an industry record for its own brand to exceed 150,000 units in one year. By 2016, the annual sales volume will be 266,800 vehicles, an increase of 19.5% compared to 2015. For a period of time, BAIC Yinxiang became a "dark horse" in the automotive industry. However, since the second half of last year, the sales of BAIC Magic Speed ​​began to decline sharply and continue to this day.
According to the automobile production and sales data of the China Automobile Association, in the first half of 2018, China's automobile production and sales were 14.058 million and 14.066 million, with a year-on-year increase of 4.2% and 5.6% respectively. Among them, the sales growth rate was 1.8 percentage points higher than the same period last year and higher than the 3% growth rate forecast at the beginning of the year.
In terms of sales of major independent brand manufacturers, in the first half of 2018, the sales of Geely and Zotye both increased by more than 40% year-on-year, and BYD's sales also increased by 22.25%. The sales growth rates of Lifan Motors and Great Wall Motors were 3.31% and 2.34%, respectively, and the growth rates lag behind the overall sales growth rate of 5.6% in the industry.
In addition, sales of Haima Automobile and BAIC Yinxiang were down 42.31% and 10.86% year-on-year, respectively. It is worth noting that the sales of Haima Automobile and BAIC Magic Speed ​​(BAIC Yinxiang Automobile Brand) in 2017 decreased by 35% and 32% respectively.
Sales and sales growth of major independent brand auto companies in the first half of 2018
At present, the suspension of production of BAIC Yinxiang continues to ferment, but BAIC Yinxiang is not the first car company in a difficult situation, and it will never be the last. With the rise of the relay between my country's SUV models and new energy vehicles, my country's auto market is undergoing tremendous changes, gradually showing a trend of polarization in which the strong are stronger and the weak are weaker. With the influx of new automakers, competition in my country's auto industry will become increasingly fierce, and corporate strategy will become even more important.
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