[Global Science and Technology Report] According to the report of the Indian PCQuest website on April 4, the Chinese smart phone brand Jin Li announced as the sponsor of the Indian Bangalore Royal Challenger's 10th annual cricket event. This is also the next step to becoming the Cavaliers of Calcutta in India. After the main sponsor, Jin Li sponsored the second Indian Cricket Super League (IPL) team, which also made Jin Li the first brand to sponsor two IPL teams in a sports event.
The Bangalore Royal Challenger consists of Virat Kohli, AB De Villiers, Chris Gayle, etc., who are the hottest players in today's Cricket World Cup. Its captain Virat Kohli became Jinli’s brand ambassador last year.
Arvind R Vohra, Chief Executive Officer and Managing Director of Jinli India stated: “IPL is one of the largest carnival in India. There will be millions of fans cheering for the team throughout the game. The Jinli brand will appear in 56 games. In 26 games, implement the entire game."
Amrit Thomas, chairman of the Bangalore Royal Challenger team, said: “It is a pleasure to team up with Jin Li. This is a brand that strongly resonates with young people in India. We look forward to attracting more fans throughout the country through such an all-fan raving event.â€
In recent years, Jinli has continued to strengthen its brand promotion in India, including heavy invitations to Bollywood star Alia Bhat as its spokesperson for the annual flagship product A1. In addition, Jin Li recently signed three new Indian local brand ambassadors in order to strengthen the deep emotional connection between the brand and the regional market. It is understood that Jin Li invested 5 billion Indian rupees last year (about 530 million yuan) for marketing, this year's investment will increase by 50%. (Internship Compilation: Peng Huayan Reviewer: Li Zongze)
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