Recently, the Lotte incident has aroused the attention of the whole people. When it comes to Korean products, they can't help but think of Korean cars. Now there are many Korean joint venture cars in the domestic car circle, and some models are selling well. However, many people who really understand the car rarely choose Korean models when they buy a car. Why? Today we will talk about it.
1. There are no luxury brands in Korean models.
Our common Korean cars are Hyundai and Kia. They are basically not a second-line joint venture brand. It may be more suitable to call the third line. Today's consumers are very focused on the brand, so most of the partners are more willing to choose German and American models when choosing a car.
There are historical reasons for this. For the countries like the United States, Germany and Britain, there are decades of automobile construction, including Toyota in Japan, which has a history of decades of car production, and Korean cars started joint ventures in the early 1970s. In the early days, it can be said that it is very similar to the joint venture in China. At best, it has only been more than 20 years old, and most of the current designs can see that it has not yet escaped the shadow of imitating others.
Second, the small partners who know the car pay more attention to technology when buying a car.
As the saying goes, the layman looks at the excitement and the insider looks at the doorway. The car-savvy partners decided to pay more attention to the technical aspects of the car, and the Korean cars that are currently on the market have almost no outstanding technology.
For example, we usually say that turbocharged nature will think of the German system; when it comes to leather, it will think of the American system; when it comes to Korean cars, I can only think of the appearance and configuration, and this selling point is not enough to impress the real car. Little friend. Buying a car and then changing it naturally is at least three years away, and the popular design is outdated and it feels like no smell. The high configuration makes us think more about the independent model. There are many well-known auto models in China. It is really high and affordable. It is better to buy a self-owned car than to buy a Korean car.
Third, the Korean car has a low rate of protection, which is also the point that the car friends pay most attention to.
The so-called hedging rate is the ratio of the price sold to the previous purchase price after a period of use ([Used car price, new car price] & TImes; 100%). Although everyone knows that the car is not the same as the house, it is a depreciating product. However, the advantage of the model with high hedging rate is that it is not affected by the price fluctuation trend, and the depreciation of the model is relatively small, so that the economic loss of the owner will be less.
The factors that determine the performance, price range, reliability, accessory price and ease of maintenance of a car with a high car-holding rate are important factors in measuring a car's quality.
For example, a model with a large market share has a high rate of preservation, which means that a model with a large sales volume has a high rate of preservation. This is like a conscience cycle. The brand awareness of a large number of cars will be higher, the maintenance cost will be relatively low, and the price of the used car market will be relatively high.
In addition, in addition to product quality, the price trend of the model also affects the value of the model. It is easy to understand that the price of a frequently-reduced model is more unstable in the used car market.
For example, a car, last year's new car price of 500,000, can be sold 480,000 after depreciation; this year, the new car price dropped to 400,000, which will certainly depreciate when selling used cars this year. The price fluctuations of Korean cars are relatively large, and there are often tens of thousands of price cuts.
Combining the above reasons, it is natural for a small partner who knows the car to choose a Korean car. So how do you think about the Korean car?
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