Since the advent of the refrigerator, preservation and structural innovation have always been the key to the development of the industry. Whoever controls the dominance of technology will be able to stand firm in the market. On April 17th, Meiling, a home appliance brand, joined hands with Nanjing in the channel - Suning, the world's first M fresh-to-door refrigerator - 645WUPBA, with the dual upgrade of preservation technology and structural subdivision, ushered in the door refrigerator market An inflection point.
In fact, under the wave of quality consumption upgrades, high-end home appliance consumption is just as expected. Yong Li trend of high-end products Meiling, in this April day so that the country is showing M Fresh green super phenomenon, sparked from thousands of shops sealed Herd, the M Fresh green duplex channels listed detonated off, landing high-end product strategy is to let Meiling brand tension faded.
The PRC, general manager Jia Dongsheng think, Meiling has been a pioneer of technological innovation, lower quality consumer upgrade outlet, continue to market new products, M Fresh green on the door first launch of the product, or on the refrigerator door will lead the market to advance into the second half, accelerated The competitive landscape in the high-end market has triggered a new round of high-end market competition.
Subvert the fresh-keeping market, Meiling M fresh refrigerator, add the main force
Consumer upgrades era, pulling joint preservation, smart technology innovation blowout of the last two years China's refrigerator market ushered in a high-end, quality development of the new wave of Chinese households for high-end refrigerator consumer purchasing power is doubled. Meiling creating new cake high-end market through a series of independent innovation of science and technology, the first in the context of this round of high-end consumer upgrade, to win their own high-end market share.
As the first door-to-door product in Meiling M fresh series refrigerator, 645WUPBA is bound to become another main force in the Meiling M fresh product camp. The innovative subdivision of the door structure expands the lineup of M fresh products. At the same time, the application of “water molecule activation and preservation technology†is the refrigerator that will lead the industry to become the leading industry in the field of opening the door. The market has ushered in a new turning point in long-term preservation.
It is worth mentioning that M live 645WUPBA live performance drama, but also the functional advantages of M fresh 645WUPBA long-term preservation, arbitrarily stored and independent partition, the image is intuitively exposed. Ms. Jiang, a fresh M user in Changzhou, talked about her own experience. The fresh preservation effect of M is truly recognized by consumers.
The reporter learned on the spot that 645WUPBA is the first pair of door-opening products in Meiling M fresh-keeping series refrigerators. It is aimed at the diversified living needs of family of four and second-child families. The extra space of 645L, plus the subdivision of 23 independent storage spaces. designed to meet individual storage needs of his family. "The application of long-lasting fresh-keeping technology, this refrigerator with the best preservation in the door-opening products will become the first choice for consumers, and it is bound to set off another wave of consumption." Meiling senior trainer Samui proudly said.
Xu Zhong, president of Suning Tesco Ice Washing Co., Ltd. said: “In addition to focusing on creating a scene-based shopping experience, Suning Tesco also extends the concept of duplex lifestyle products. Meiling M fresh 645WUPBA refrigerator is designed to meet large capacity, high efficiency preservation, and meticulous partitioning. Duplex products with "one-stop" requirements such as storage and embedded. It not only customizes the core appeal of consumers' health, but also uses Meiling's original water molecule to activate the preservation technology, and at the same time, it has made innovation and subdivided upgrades in structure. At present, there is a large market space for the 600L volume segment in the door series. The 645WUPBA refrigerator, as a refrigerator with long-term preservation in the door opening, will occupy the commanding height of the large-volume segment of the refrigerator. â€
1+1>2 Meiling Qiangqiang and Suning open a new journey in the high-end market
In the eyes of the industry, in the past few years, preservation and structural innovation have surged in the refrigerator industry. While the new winds bring opportunities, they also put a higher test on the brand. Meiling caters to the wind and keeps moving. With the strong combination of channels, preservation and structure, it is truly creating a quality upgrade experience for consumers, quickly opening up and activating consumption, and opening a new breakout window in the refrigerator industry.
When talking about why M's first open-door refrigerator was first sold in Suning, Liu Xiaohong, general manager of Meiling's domestic marketing division retail company, said: "645WUPBA is the best refrigerator in the door-opening products. It will undoubtedly be Meiling. The high-end market has a sharp weapon. Suning's high-end spending power is obvious to all, and the long-term partnership, the tacit cooperation between the two sides is also irreplaceable. Meiling M freshman's first door refrigerator is the first sales in Suning, no doubt will Realize the synergy effect of products and channels 1+1>2, and open a new journey in the high-end market."
The reporter learned that since April 17, Meiling M fresh 645WUPBA open door refrigerator price of 11999 yuan, will be synchronized sales in Suning online and offline, more than 1,000 offline stores cover the entire consumer population across the country, based on the products of both sides And channel advantage, achieving a sales target of 26 million in one month. During the first sales period, consumers will purchase the Meisheng 645WUPBA refrigerator to open the door to the Meiling wall-breaking machine, and enjoy the high-end service promise of “not satisfied for half a year, unconditional returnâ€.
At the same time, Meiling will join hands with Suning to launch the “Thousand Stores Sealing†campaign to continue the “storage†boom that has started since M’s listing. Meiling will conduct a comparison test of food storage in more than 1,000 high-end stores in Suning. In an open and transparent environment, consumers will feel and experience the long-term preservation strength of Meiling M fresh refrigerator. Compare the actual number of fresh days to make the preservation quality visible.
Wen Weiping, president of Aowei Cloud, analyzed that this action by Meiling and Suning will intensify the “Matthew effect†of the high-end refrigerator industry. The first sale of 645WUPBA released the signal that Meiling and Suning teamed up to seize the commanding heights of the high-end market, or it will become a new opportunity for Meiling's transformation and upgrading, bringing new impact to the industry.
In 2018, Meiling's actions are frequent, and new products are continuously launched. Next, Meiling M fresh products will further expand the product lineup based on five doors, T-shaped doors and thin walls, covering the high-end consumer field. Under the upgrade of quality consumption, the long-term preservation technology industry is leading, taking the lead in pulling the entire consumption trend of the industry back to the point of preservation. It is foreseeable that, relying on Meiling's product and technology advantages, coupled with the high-end consumption power of Suning channels and the channel integration advantages of online and offline, enhance the user quality life experience and accelerate the high-end market change.
Wu Dinggang, president of Meiling, stressed: “M fresh refrigerator is a new starting point for Meiling's transformation of high-end consumer market, and it is also a phased achievement of continuously improving the quality, taste and brand 'three products'. For the future, we will be based on 36 years of technological innovation. To market and users to carry out a series of differentiated and high-quality innovations, truly let new technologies and new products lead the industry transformation and consumption upgrade, and open a new journey of high-end transformation of the industry."
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