Norwegian online glasses company Extra OpTIcal is piloting an RFID distribution solution to automatically track eyeglass distribution and notify when glasses are about to be delivered to a consumer's home or office. The programme is provided by Bring, a division of Norwegian Post that provides mail and logistics services to corporate clients in Norway and the Nordic region.
The system used by Extra OpTIcal attaches an RFID tag to the courier, installs a reader at the Posten distribution center, and uses the software provided by Consignor to bind each tag's unique ID number and corresponding delivery information to each other. The software also generates information to the shipper when the glasses are delivered.
(Extra OpTIcal CEO ystein Sand is holding a package with an RFID tag)
Extra OpTIcal is a discount optician that sells eyewear made in Asia. Posten's distribution center will deliver the glasses to every customer in Scandinavia after receiving the glasses. CEO of Extra Optical? Ystein Sand? It is said that the tracking of glasses distribution has raised many problems for the company.
The company sells between 2,500 and 3,000 pairs of glasses per month during peak seasons, and glasses are usually delivered in small packages. In some cases, when the glasses cannot be delivered to the consumer, the company cannot clearly understand where the glasses are delayed or lost.
Typically, Extra Optical uses a no-tracking method to reduce costs. He explained that if the company tracks the package by scanning the barcode on the package shipping label, the glasses will be transported at the same speed as the two kilograms. As a result, the company found Bring to seek technology to automatically track package shipments.
The program that Extra Optical is using can track every item without adding too much cost. Bring also provided Extra Optical with an RFID printer to print and encode the Norwegian domestic shipping label. Since other carriers do not use RFID, the labels shipped to other countries do not use RFID tags, but instead use standard tags.
Extra Optical uses the software provided by Consignor to print the RFID emoticons for each item and bind the RFID tag ID number to the waybill number. Once the label is created, Consignor sends a standard Electronic Data Interchange (EDI) message to Norwegian Post so that the carrier knows the record of the shipment.
(Extra Optical package with RFID tag)
When the package arrives at the delivery station in Trondheim, the tag is read on-site using an RFID reader so that the shipping number can be bound to the tag ID on the Norwegian post system. Extra Optical can view the data. When the glasses leave the distribution center, these tags will be read again to update the shipping status. Consumers can also visit the Exrta Optical website to see when the glasses arrive or leave the distribution center.
In the fourth quarter of 2015, the system was put into use and a one-year pilot was launched. At present, the system has proven to bring many benefits. He said: "Before, we were unable to tell consumers what happened." The company was unable to know if a particular order had been shipped, was delayed or needed to be replaced. In the past, when consumers needed to exchange goods, they sometimes received two glasses. He said: "Now, we can reduce losses, and consumers can also get order shipping information."
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