Germany's Osram announced that it will develop the indoor positioning lighting market through Bluetooth technology companies. The pace of development in this market is still in its infancy, and OSRAM will compete with other players such as Philips.
According to LEDs Magazine, Osram's new technology, called "Einstone", allows users to set the lighting method by adding a Bluetooth-based device to the ceiling lighting products and connecting it to a smart phone. It is hoped that through the indoor positioning lighting system, the lighting device of the physical storefront will be more clear and the consumers can obtain sufficient information.
For the company's new system, OSRAM CEO Olaf Berlien pointed out that the company has envisaged many application-oriented aspects, such as when consumers browse products in physical stores, they can present product information in front of their mobile phones through system links. Or let the salesperson manipulate the direction of the light to focus on the key items.
In addition, it can also be used in the museum's navigation, replacing the traditional headphone interpretation. According to Olaf Berlien, the company's indoor positioning lighting system has actually been tested in the parking lot in Munich, Germany, to help car owners find parking locations faster. The company said that in the future, the indoor positioning lighting system will be combined with the smart city's devices, so that the lighting system in the city has the function of navigation like GPS.
Osram revealed that the company chose Bluetooth as the connection method for indoor positioning lighting systems because Bluetooth does not require direct lines to connect. This advantage is very important in practical applications. In addition, in addition to OSRAM's interest in indoor positioning lighting systems, the Dutch company Philips also launched a similar product, while the company uses Visible Light Communication (VLC) technology, VLC can also locate the location of the light.
Whether it is OSRAM's Bluetooth device or Philips' VLC system, it is currently being tested in physical stores, and US retailer Target has tested both products. However, because the emerging technologies are still in the development stage, the future trend is still to be observed.
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