Samsung LG smart TV to join the Google camp domestic companies fear passive

The schedule for the launch of Google TV by Samsung and LG’s two Korean manufacturers has been clearly defined, which means that these two companies with industry chain advantages in the color TV field have taken a very critical step in the smart TV market. However, this is not good news for domestic companies that have a first-mover advantage in the smart TV market.

Samsung, LG joins "Google Department"

Yin Fugen, head of Samsung's television business, said recently that the company and Google have entered the final stage of negotiations for the launch of Google TV TV products. Yin Fugen said Samsung plans to launch its Google TV TV product next year and Samsung is in secret talks with Google to launch Google TV. This move will further enrich Samsung's TV product portfolio, especially smart TV products. Samsung also hopes that this move can help boost corporate profits and effectively curb the downward trend in the prices of television products.

At the same time as Samsung released the news, insider revealed that LG plans to launch Google TV products at the International Consumer Electronics Show in January next year.

Insiders pointed out that in recent years, Korean-based manufacturers have responded much faster in the TV market than Japanese companies, which has released an important signal that foreign-funded enterprises will launch smart-television markets.

The timing of power generation has matured Since last year, domestic enterprises have invested heavily in Internet TV, smart TV and other products, while foreign-funded enterprises are relatively low-key in the smart TV market.

Internet TV is the first generation of touch screen TV products, and then the smart TV was born. However, since the advent of Internet TV, the supervision of the relevant departments in terms of content has kept the Touchscreen TV on the verge of death and death. Appliance analyst Liu Buchen pointed out that because of the policy risks, foreign-funded enterprises did not dare to act rashly, because they feared that the policy tightening would make the previous input wasted. In addition, the smart TV market has not yet been opened, and it is also a key reason for foreign companies to have scruples.

According to data released by the industry organization Ovid Consulting, the penetration rate of domestic smart TVs will reach 19% by the end of this year, and the total product size is expected to reach 3.29 million units, and maintain a growth rate of 50% in the next 3 years. By 2014, smart functions will be achieved. It is expected to become a standard television.

In addition, smart TV is also seen as an industry tool for the rescue of the market. Data show that the overall size of the retail market in the color TV industry in the first half of the year was basically the same as last year, and the growth rate was lower than expected at the beginning of the year. In the first half of this year, the total sales volume of the domestic color TV retail market was 19.37 million units, and the sales amount was 73.66 billion yuan, which was a decrease of 0.6% and 2.3% respectively from the same period of last year.

Peng Jianfeng, deputy general manager of Ovid Flat Panel Research Center, said that the growth of the entire LCD TV market slowed down in the first half of the year. In the face of serious homogeneity in the color TV market, low corporate profits, rapid product replacement, and other factors, the business model of smart TV It will become a new growth point for the company's corporate profits and market opportunities, so smart TV is bound to become the driving force for the development of color TV industry.

Domestic companies are afraid of being passive Although domestic companies in the touch-screen TV market have been pioneers, foreign-invested products are more attractive to consumers than domestic brands. "2011 Cloud Audition Terminal Trend Survey and Analysis Report" pointed out that as Apple's APP Store opened up a new content revenue model, and Samsung, Sony and other companies have also been making a fuss about content, so most consumers are now looking forward to foreign brands Cloud TV.

Compared with domestic enterprises, foreign-funded enterprises have more advantages. One is the brand advantage. The industry believes that the emergence of smart TV means that TV products gradually "IT", and consumer groups of IT products pay more attention to color TV consumer groups. Brand, this is one of the advantages that foreign companies have.

In addition, domestic companies have no advantage in terms of content that plays a key role in smart TVs. It is understood that foreign companies have been preparing for content. Since the beginning of 2009, Samsung has developed an online app store "samsung app store" for flat-panel TVs. Samsung and LG chose the Google system because it is more compatible with other systems. At the beginning of the smart TV market, domestic manufacturers have developed their own platforms. However, as smart TV software increasingly matches the Google system, manufacturers have turned to the Google camp.

People in the industry generally believe that for smart TVs, the degree of application and content richness will directly determine consumer acceptance, and the force of foreign investment will seriously erode the domestic market.