Every time I see Dong Mingzhu, I will remember the American magical novel "The Hunger Games." She is like the protagonist Kyris, who is a female soldier. On the evening of March 3, when I came to the Guangdong delegation and made an exclusive interview with Dong Mingzhu, who was elected to the Fourth National People's Congress, this feeling came again. Even if our conversation took place in a warm tea room, she could quickly bring the atmosphere to near impassioned temperatures. If China’s business is an apple, with good parts and bad parts, her mission is to make the good part overcome the bad part. She has a great sense of mission.
In the evening, we spoke quite a lot of content, including her proposals and proposals, Gree’s development plan, and “Chinese entrepreneurs†will publish another article. Today's article mainly presents interviews with Zhuhai Yinlong.
In December 2016, Dong Mingzhu together with a number of business tycoons invested RMB 3 billion in Yinlong, among which Dong personally invested RMB 1 billion, which could be said to be all of his net worth. In July of the following year, many Gree employees entered Yinlong's management team and were responsible for core businesses such as procurement, finance, quality, and production technology. In 2018, the news about Yinlong was agitated. Unlike the previous year’s replenishment and expansion of shares, the news that burst out during this period was not so encouraging. From the supplier’s pull of banners, to the departure of Wei Yincang from the chairmanship, everyone can ambiguously perceive Yinlong’s problems, but I do not know Where are the fundamental problems.
In order to avoid over-interpretation or misinterpretation, I try to preserve Dong Mingzhu's original words. Dong Mingzhu's language itself is also very powerful. From her language, you can easily perceive her determination to transform Yinlong.
First, where is the problem of Yinlong?
Dong Mingzhu: Yinlong lacks corporate culture and lacks craftsmanship. It must be thoroughly subverted.
Of course, the issue of Yinlong is inseparable from the impetuousness of the entire industry. Thanks to the state's subsidy policy, many people who are quick-money and quick-money have come to the new energy auto industry. In the early days of Jianye, there were speculative companies. The foundation was not played well, so the problems would be exposed more and more. Yin Long used to rely on bank financing to survive every day. First of all, this is imperfect. As a manufacturing company, it should rely on the market to solve problems.
Second, what is the problem of the supplier’s arrears? Is Yinlong’s capital chain really nervous?
Dong Mingzhu: It is normal for Yin Long to have such negatives. In the past, there were too many collusions between suppliers and companies, too many transactions, and companies did not have quality standards and technical standards in product procurement.
Now Yinlong's team has established strict quality standards in the procurement of products, and has firmly rejected the unqualified products, so new problems have emerged. However, this issue is not a problem of corporate debt, but a cognitive issue between companies and suppliers.
I feel that no matter when and where you are, if you promote a new change, you will surely touch the interests of vested interests, and you will encounter resistance, but you cannot give up the interests of more people.
Third, Dong Mingzhu made a wrong bet?
Dong Mingzhu: You bought a business not because it was good in the past, but because it will be very good in the future. If the founder did a good job, would he be willing to sell the company? He must have been asking for a sale because he had too many problems. More than a year ago, if we did not bring in funds, Yinlong might not be there.
However, Yinlong's technology is very good. Its battery is very suitable for large buses, has a long service life, and has a fast charging speed. It lacks scientific management. Of course, the low battery energy density is indeed a real problem, but I think that through the continuous upgrading of technology, Yinlong's problem can be solved. In the end, technology is not a problem. The market is not a problem. The most critical issue for companies is the construction of culture and mentality.
The so-called cultural construction is to create a culture of honesty, a spiritual culture of craftsmen and a culture of pursuing perfect quality. There is one mentality - sincerely facing the market.
4. In the past year or so, what changes did Dong Mingzhu bring to Yinlong?
Dong Mingzhu: For Yinlong, I am only an investor. I will only make suggestions after seeing where it is insufficient.
Of course, the heads of Yinlong’s supervisors for quality, production, etc. are all Gree’s very good people. Gree has innumerable talents. These young people have great dreams and are very good. They have taken the initiative to go past Yinlong and have been looking for a challenge for themselves. I never thought.
Beijing Daoyi Road is the car used by Yinlong. When I visited them, they said to me that now the quality of the product is now better than before. It is not much better. It is many times better.
5. With Wei Yincang resigning as chairman, will Yinlong's ownership structure change?
Dong Mingzhu: Changes in equity may be possible, maybe not. However, I always feel that Yinlong, this company, if it does not carry out subversive, revolutionary changes, it is certainly impossible to complete its mission - to contribute to the country's new energy.
6. On May 31, Dong Mingzhu's term as chairman of Gree Electric Appliances will expire, and Yinlong will become her next stop?
Dong Mingzhu: At the very least, I don't think about this issue. Maybe one day I will leave Yinlong. It is possible. If I quit, then all my people will leave because they also go with dreams. They want to do something for the country.
7. As the silver warrior of the white dragon, as the strongman like Sun Hongbin, Dong Mingzhu worried that Yinlong would become the next LeTV?
Dong Mingzhu: I have nothing to worry about. I just fight all the way.
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