It is reported that the battle for the closing of the Spring Festival home appliances has ended. Through various promotional activities, flat-panel TV prices have once again fallen sharply. Among them, 32-inch products fell below 2,500 yuan for the first time, 40-inch fell below 3,000 yuan, and 50-inch fell below 5,000 yuan. As the price of flat-panel TVs has fallen, there has been an unprecedented breakthrough in sales. The statistics of major stores show nearly double the growth of the same period last year.
In the Spring Festival market, LED LCD and 3D TV sales are booming, sales have surpassed LCD, accounting for more than 60% of total color TV sales. For consumers, they are gradually seeing the mainstream trend of flat-panel TVs: LED TVs have completely replaced LCDs.
The sales value of the Spring Festival market has a foreseeable and guiding role for the subsequent market prices. The industry believes that after the Spring Festival, due to the slowdown in the growth of the flat-panel TV market in China's first- and second-tier cities, the price war of LED TVs will begin to spread. The price of LED TV is expected to drop by 30%.
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