Recently, South Korean panel maker LG Display (LGD) plans to increase the output of TV OLED panels to 4 million units in 2019, which will increase the output by 40% from the 2018 estimate (2.8 million units). It hopes to fight against liquid crystals. By promoting the popularization of OLED, we will ensure the dominant power in the TV market where Chinese manufacturers dominate.
It is difficult to produce large-size OLED panels for TVs. LGD currently controls nearly 100% of the market share. In addition to its own group company LG Electronics, LGD also supplies OLED panels to Japanese manufacturers such as Sony and Panasonic and TV manufacturers in China.
In order to increase the production of OLED panels for TVs, LGD has increased its investment in OLED equipment. In 2017, LGD invested nearly 5 trillion won in OLED manufacturing equipment. In 2018, more than 80% of the total 9 trillion won in equipment investment was used for OLED.
According to Euromonitor, a British research company, global sales of OLED TVs in 2017 were 1.53 million units. Although sales were less than 1% of LCD TVs, they more than doubled compared to 2016.
According to LGD’s financial report released on July 25, due to the low panel price, LGD’s operating profit last quarter (April-June 2018) turned into a loss of 228 billion won from a surplus of 804 billion won in the same period last year. In Q1 of 2018 (January-March), LGD delivered its first operating loss in 6 years, and the operating loss in the previous quarter has expanded to 2.3 times the level of Q1 in 2018. However, LGD emphasized that the focus of operations will still shift from liquid crystal (LCD) to OLED.
IHS Markit issued a forecast report on October 24, 2017, stating that the global production capacity of OLED panels (for TV + smartphones) is expected to increase to 50.1 million square meters in 2022, which will be 4.2 times that of 2017. The production capacity of "white type" OLED panels is estimated to increase to 18.2 million square meters, which will be 6.1 times that of 2017.
According to reports, one of the major panel manufacturers in mainland China, BOE, is starting a price war in the global LCD market. The current price of 65-inch LCD panels is "bargained" to between US$240 and US$250, making competitors like It is SDC and LGD who feel the pressure.
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