Since the blockchain became a craze, many companies have rushed to this new technology without hesitation. Among them, some of them are speculators who will be blown away by the wind at any time, while the other group really wants to use the blockchain. A skilled person.
In the VR field, there are also many companies that integrate blockchain, and Shitian Technology can be regarded as a new star. After establishing cooperation with China Mobile, Xiaobawang, NOLOVR, Metal Cat Interactive and other companies, this time, a new member-Nanjing Ruiyue Nibiru has been added to its partners, which connects the bottom of the system to content, platform, All aspects of interaction and distribution.
At the N+ Industry Conference held in Nanjing, VR Gyro interviewed Shitian Technology CEO Zhang Yue, who analyzed from the different perspectives of an old driver who has been in the field of operators for more than ten years and an entrepreneur in the VR field. The transformation and value of blockchain technology to VR.
Blockchain + 5G
Solve VR content distribution and value interaction
Before founding the company Shitian Technology, Zhang Yue had worked in China Mobile for more than ten years, and he had a deeper understanding of the development, pain points and future trends of the network.
For VR, in addition to the hardware experience and landing issues under technical limitations, the copyright protection of content parties and content distribution are important issues that need to be resolved urgently. Especially after industry applications and C-side have gradually improved, these problems are even more urgent.
The value of blockchain for VR lies in the distribution of content above all. Although the current 4G network is sufficient to meet the needs of daily video viewing, the current bandwidth for VR panoramic videos and VR games is far from enough. This is why everyone is pinning their hopes on 5G.
The traditional CDN network mode is a centralized transmission mode, which stores the content on the central node server and then distributes it from the central node. This way, the amount of data accumulated on the server is unimaginable, and it has extremely high requirements for bandwidth and processing capabilities. .
After 5G, it is a marginalized network. It is pushed to users from the nearest base station through P2P technology. Simply put, after a user downloads content, surrounding users can directly obtain content from this user, which greatly saves bandwidth and time costs.
In Zhang Yue's view, the entire network will eventually become three layers: the top layer is the content integration end, such as iQiyi, Youku, DMM and other content platforms; the middle layer is the cloud, which is the operator node, such as Huawei Cloud and Expo Cloud. Etc.; the bottom layer is the fog network, which is the hardware terminal, such as DVBOX and Xiaobawang host.
The content is distributed in P2P on the third layer. Each user's hardware is a node in P2P. The more nodes there are, the movie can be distributed by itself as long as one piece of hardware is downloaded, and there is no need to go through the content platform.
The piracy problem of centralized content distribution platforms is also a criticism of the entire industry. When combined with blockchain technology, smart contracts will record the content records downloaded by each user, and all content is encrypted with a secret key. This method can not only improve efficiency, but also effectively prevent content from being pirated and reduce the loss of content parties.
In addition, the role of the blockchain is also reflected in the interaction of values.
"The development of the Internet in the first 20 years completed the transmission of information in the untrusted network, and the core of the blockchain is actually the interaction of values ​​in the untrusted network."
For example, watching a video before was a unilateral information transmission. The video platform provides content, and users spend money to buy members to watch. Users not only spend the time but also give the platform to the platform. After combining the blockchain, for example, every time a user uploads a piece of content to the platform, a certain Token will be rewarded, and if it is subsequently played and downloaded by other users, a new Token reward will be generated every time.
"In the previous Internet, users invested time to the platform, and the platform took away and not shared with users. The core of the blockchain is the process of redistributing value. It is not only the platform side and the CP side, but also the C-side users. ."
System, content, platform, distribution + blockchain
The ecology of Vision Technology
Based on the understanding of network development and blockchain technology, coupled with the current pain points of VR/AR, Zhang Yue found the direction of entrepreneurship. In his view, the blockchain is a technology that can really solve the problem.
Since its establishment in 2016, Shitian Technology has been building its own barriers step by step.
At this conference, Shitian Technology announced the relevant cooperation with Nanjing Ruiyue Nibiru. This is after Xiaobawang, another strong channel partner has joined the ecology of Shitian Technology.
Niburu is an enterprise that specializes in providing systems for VR/AR hardware. Its system covers almost all OEM and ODM VR/AR hardware on the market, even including industry-oriented VR all-in-one machines under Da Peng and Pico. In addition to the system, it also introduced some easy-to-use development tools Nibiru Studio and Nibiru Creator.
Ruiyue Nibiru VP Liu Fengrui (left) and Shitian Technology CEO Zhang Yue
And Vision Technology is the first domestic hardware company to propose the combination of VR and blockchain. It not only launched the thinnest VR glasses, but also developed a compact game console-DVBox.
This game console from Shitian Technology and Japan DragonVein is equipped with Niburu's system. In terms of parameters, it uses a high-performance mobile chip, built-in 1TB storage, and integrates blockchain technology, 5G smart gateway, and VR. Provides 2D and VR two modes, these two modes can be switched at any time. It is reported that Dvbox is the 5G home smart gateway hub, which can experience the ultimate immersive VR content when connected to miniVR, and can also transmit video signals to any traditional display through HDMI to watch video programs.
Regarding the cooperation between the two parties, Lai Junsong, CEO of Ruiyue Nibiru, mentioned that there are two main aspects. On the one hand, Nibiru provides system support for Shitian Technology’s DVBox, and Shitian Technology is responsible for the operation and promotion of hardware; the second aspect is based on their own Advantages, Shitian Technology integrates blockchain technology into Nibiru's system to prepare for the bandwidth pressure brought by huge content in the future.
After Nibiru joins, Shitian Technology's section will cover all levels of system, content, platform, and distribution, and span across mobile and PC terminals.
On Chinajoy last month, Shitian Technology also announced the cooperation with Xiaobawang. At that time, Xiaobawang exhibited its latest Z+ new gaming computer, and next to it was Shitian's Mini VR glasses. In Zhang Yue's view, the addition of DVBOX to Xiaobawang's PC host expands the coverage of MiniVR from the mobile terminal to the PC terminal, realizing dual-terminal parallelism.
In 2016, Vision Technology cooperated with China Mobile’s Migu Video to obtain a large amount of genuine content. In 2017, it became a partner of China Mobile’s 5G Innovation Center. Currently, Vision Technology is supplying hardware with Xiaobawang, NOLO VR, and A graphics cards. Established in-depth cooperation with companies such as Nanjing Ruiyue Nibiru on the system side, Beijing Expo Cloud and China Mobile on the 5G/cloud side, and signed licensing agreements with Japanese DMM and SOU on the content. At the same time, they are constantly recruiting domestic content CPs. , Rich content quantity.
Regardless of DVBOX, Xiaobawang’s Z+ new game console, you can mine while entertaining, and the consumption is extremely low, only about 18W-20W. It is said that the latter can even double-dig, not only DVC (DragonVein Coin), but also Ether.
In addition, on August 4 this year, DragonVien and BlockGame formally signed a strategic cooperation agreement. Users can not only get DVC income from DragonVein's mining machines, but also get BlockGame's platform currency TOPC when playing BlockGame games. At present, there are nearly a hundred games available in BlockGame, covering almost all game types on the market.
The monthly average sales of glasses + host is about 10,000 units, which is transformed from a hardware company
After establishing cooperation with various outstanding companies in the industry, combined with blockchain technology, the products of Shitian Technology have gradually begun to land.
It now focuses on overseas markets and has established branches in Japan, South Korea and other places. In Zhang Yue's view, the current demand for users to watch movies on the VR side far exceeds the demand for games. It is said that the monthly average sales of VR glasses and DVBox consoles are about 10,000.
Based on the value interaction brought by the blockchain, the above-mentioned new model has been used in the products launched in Japan. Users can obtain DVC by watching DMM platform or SOD content, and using DVC can purchase hardware and content.
Although it was initially cut from the perspective of a hardware company, Shitian Technology seems to be trying to jump out of this initial role setting.
"In the future, Shitian Technology will become more and more away from the definition of hardware company, but will focus on the platform ecology, establish cooperation with hardware and content companies in the market, and promote this ecology to the C-end market."
IDC Series Centronic Connector
IDC Series Centronic Connector
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IDC Series Centronic Connector
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