ADVR today announced the first discoverable marketing engine for virtual reality and augmented reality applications. The company also raised $3 million in the first round of financing to create new in-app ads for VR and AR applications.
The San Francisco-based start-up company has developed a content marketing platform for creating brand stories or complementary world experiences.
Arnaud Dazin, the CEO, said in an interview with GamesBeat: “When people play games, especially VR, they want to be able to discover something. There are ways to show them in a complementary way. Sponsorship. But this involves trust."
ADVR's solutions provide intelligent for-profit and measurement tools through software development kits, making it easy to turn virtual space into a personalized discovery ecosystem. It allows developers to build a thriving business and brand in thousands of virtual worlds.
Dasin said: "We want to allow advertisers to create promotional content, and can be presented in all these virtual worlds. We hope to allow developers to create a personalized and customizable world."
ADVR uses technology to capture what users like and dislike, including artificial intelligence and advanced machine learning. This is where developers and marketers can use VR-derived analysis and massively cover specific user groups.
Dasin said: "With these rich analysis data in VR, we can help developers better design."
The platform can be used to provide dynamic content, sponsored content and game mechanics, thereby increasing player engagement and retention, and enhancing the experience of gamers and other VR enthusiasts.
Virtual reality developers and marketers are currently faced with two obstacles to profitability. At present, VR developers and distributors do not have scalable solutions to obtain reliable revenues and maintain the sustainable development of ecosystems within and outside the VR world.
Dasin also pointed out that it is difficult for marketers to insert content without affecting the VR user experience, and forcibly inserting content will cause users to dislike advertising and other forms of promotion. For this reason, ADVR has established a feedback mechanism in the content so that users can tell the developers what they really want for the brand experience.
Dasin said that there are currently about 7 million PCs and mobile VR heads in the market, which is a niche market for the advertising market, but he believes that direct interaction with brands in VR is the direction of development.
He said: "Direct interaction is the best way. Over time, this will be transformed into styling-driven advertising in VR."
ADVR is built on a platform-independent delivery model that allows 3D and 2D content to be modified in any device and any VR-enabled world, creating persistent stories on multiple platforms. Dasin pointed out that they are negotiating with various committees and setting advertising standards in the field of VR.
He said: "We hope to get industry standards as soon as possible."
In addition, the platform provides complete analysis tools and resources to enable marketers to modify the advertising of other traditional marketing channels, while developers can also better design, test and sell.
For example, Dasin shows a scene in a game. Developers can specify several areas in the scene to display advertisements, such as next to a wall or on a table. ADVR will look at the user's statistics and run advertisements such as Coca-Cola Winter Decoration on the desktop. "Ads" will be incorporated into the scene.
Dasin said: “The retail store looks at the experience per square foot, and I think this will translate into VR. We bring the sponsored content to the scene, the developer has the final say in the content, and the user can provide feedback. This can be Protect the ecosystem."
ADVR was founded by Dasin and two other founders. Dasin himself is an engineering architect and he has been at the forefront of free-value-added games, including desktop and mobile. The other two founders include My Tran and Steve Ip. The former is the chief product officer and was once a game consumption designer and was responsible for three games in the top 100 most-selling mobile games; the latter used his background in the content marketing field to be responsible for strategy and partnerships. There are currently 7 ADVR teams.
Tim Bajarin, an analyst at Creative Strategies, said: "It looks like a very stable AR/VR discovery marketing engine that can handle this content very well. It fills the market. The important needs in China may become a means to develop profitable brand stories or experiences.As AR and VR content markets continue to evolve, this will be very important.I like their value propositions and goals if they are , I believe people who develop AR and VR content will be very interested."
Current ADVR competitors include Immersv, AdsOptimal and Vertebrae.
Gaming Headset,Wireless Handset,Bluetooth Wireless Handset,Wireless Headphone Headset
Guangzhou YISON Electron Technology Co., Limited , https://www.yisonearphone.com