June 3, according to foreign media reports, Google plans to add new features to the Android operating system to make Nexus mobile devices better differentiated from Apple products.
Local time on Wednesday, Google CEO Sundar Pichai said at Recode's Code conference that Google plans to "add a lot of ideas" to Nexus devices, which may require customization of the Android software they run.
Google licenses Android to Samsung, LG and Lenovo. This strategy has enabled many of its money-making Internet services, such as search, to "enter" a large number of mobile devices, which means that there are many different mobile phones with various operating systems and applications installed, and they operate differently.
The fragmentation problem means that Android phones are harder to use than iPhones, and sometimes have lower processing power.
The Nexus device was designed by Google to address fragmentation issues. They also highlight the best Android features and attract manufacturing partners to adopt these new features in their phones.
However, developing an Android version for Nexus devices will give Google more control. For Google, this is a big step, marking Google's focus on competing with Apple in the high-end smartphone market.
In recent months, Google has shown greater interest in hardware. It first hired Motorola's big-name Rick Osterloh to integrate multiple hardware divisions, and then announced plans to allow partners to develop a range of high-end Android devices and support their virtual reality platforms.
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