Amazon bought the smart video doorbell Ring for $1 billion in February, and set the best sales record in history on July 16, when all products were sold out. Of course, July 16th is Amazon's Prime Day, mainly for sales activities for Amazon Prime customers.
Judging from the current situation, Amazon is already in an advantageous position in the smart home industry.
Although its Alexa-supported Echo devices may be losing the sales champion of smart speakers, the Amazon's Skills program makes Alexa the most popular way to control smart homes. There are already more than 30,000 skills available.
Therefore, Amazon can see what is the most popular, what is the most applied, and what is the fastest growing, allowing the company to have amazing insights into the product categories it should invest in.
Moreover, Amazon has always been generous to deploy actions quickly.
On the other hand, Apple has adopted a more non-interfering approach to its smart home platform HomeKit, establishing and promoting compatible solutions through the community. In the smart doorbell category, August Doorbell has been committed to launching a HomeKit version since 2016, and Apple's HomeKit accessories list shows that the solution will be launched soon.
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Benjamin Mayo of 9to5Mac wrote this morning: "The current situation of HomeKit doorbells has fallen into empty promises and delays.", "This is a regrettable weakness in Apple's smart home products, and it has been weak in recent months. It's getting worse."
Although this is just an example, it is unclear whether Apple’s passive strategy in the smart home market will be effective.
As the richest company in the technology industry, Apple owns approximately $270 billion in cash and short-term investments.
Although Apple does not like large-scale acquisitions, and you may think that a platform with top-level solutions may have a competitive counter-effect, Apple may consider using some of the cash in a creative way to accelerate the availability of HomeKit products. Sales.
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