"In the first half of this year, sales increased by about 80% compared with the same period of last year. It is estimated that the annual revenue will reach 150 million yuan." Xu Ruopeng, president of Wuxi Anteyuan Technology Co., Ltd. (hereinafter referred to as "Anteyuan") told the reporter of "High-tech LED" The achievement of such a result is due to the company's consistent policy of digging customer needs and developing leading products.
For example, Xu Ruopeng, the economical constant current LED driver that was unveiled at the 2015 Guangzhou International Lighting Exhibition was launched for the current fierce competition in the domestic market. Under the guarantee of quality, the price will be further reduced. In the overseas market, the customer response to the introduction of constant-pressure tune-light smart products is very good.
"We rely on the reputation of users. Last year, the overseas market was in the incubation period. The focus of the second half of this year will be to expand overseas markets." In this regard, Xu Ruopeng said: "How to do a good job of word of mouth? First, design the most reliable solution, followed by The most suitable product is selected on the device, and the final order verification screens the customer and selects the best supplier and user."
It is understood that Ante Source is a high-tech company engaged in the design, production and service of LED lighting drive power and intelligent lighting solutions. At present, the company's LED lighting driver has achieved a full range of coverage from outdoor low power to outdoor high power, and has successively obtained many international certifications such as CCC, CE, YUV, UL, CB. At the Guangzhou Lighting Exhibition, Ante Source highlighted HLP, HDP, HDC, HCP, DLP, DAP, DAL and other products.
Talking about the timely "hot lighting", Xu Ruopeng believes that at present, the difficulty in promoting smart lighting lies in the mining of customer needs. "Especially in the field of household lighting, everyone is used to traditional lighting. There is no concept for intelligent control, market demand. It has not yet been stimulated, and secondly, the price of intelligent lighting is still relatively expensive. These two points are important factors that restrict the popularity of intelligent lighting."
In addition, Xu Ruopeng mentioned that most customers are still in the stage of temptation for intelligent lighting, and many consumers still don’t understand the products. “First, we must define intelligence so that our customers can understand where smart lighting is. Go to promote."
For the future development trend of smart lighting, Xu Ruopeng said that he is optimistic. "We have invested a lot of energy in research and development as well as technology and product preparation. We have successive shipments. Relatively, overseas customers are more interested, like South American markets, such as Brazil. Countries such as Argentina and Chile are very enthusiastic about our smart products."
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