Appliance merchants have prizes to sell counterfeit home appliances being investigated

Businesses knowingly "cottage" appliances, but under the guise of brand-name publicity, but also engendered the eye-catching "unity of winning sales." Who knows, just two days of promotional activities, they were seen by business and law enforcement officials at a glance.

Recently, industrial and commercial law enforcement officers inspected Lingui County and found that Huisheng Road, Hongsheng Household Appliances, was carrying out prized sales activities. I saw a prominent position in the center of the store with sterilizers, stereos and other prizes. The sales staff distributed lottery cards to passers-by at the storefront. The advertisement on the raffle card said: "In order to increase product awareness, our shop and Supor and Jiuyang Electric Co., Ltd. jointly hold a lucky draw to let consumers benefit. Any person who spends 500 yuan to purchase an electric pressure cooker or soya-bean milk maker can win more than 300 yuan prizes. ..."

This promotion has attracted the attention of business law enforcement officers. Law enforcement officers broke into the shop for inspection. It was learned that the store did not apply for a business license. In the enquiry, when asked whether the “Joint Share” campaign had a manufacturer’s authorization certificate, Pengmou, the boss from Hunan, could not provide any legal vouchers, but said that this was just a marketing method he had come up with.

Law enforcement officers immediately checked the store’s merchandise. As a result, it was found that there were more than a dozen soymilk makers marked with “Nine Yang” in the store, and the “Joyeog” trademark was marked on the outer packaging. The genuine Jiuyang Electric Company's trademark should be "Joyoung". Although the middle letters are different, it is difficult to identify them without careful reading.

In addition, the subore electric pressure cooker sold in the shop also has "problems." During the inspection, the boss stated that it was definitely an authentic Supor pot. Although the appearance of the packaging and pots of this batch of products is very similar to that of Supor, the words “Zhongshan Supor Electric Co., Ltd.” marked with its place of origin revealed that the location of Supor Electric was located in Hangzhou, Zhejiang Province. Zhongshan City, Guangdong Province.

After investigation and evidence collection, industrial and commercial law enforcement officers, on the pretext of using brand name appliances enterprises to sell suspected allegedly infringing goods, detained 14 suspected counterfeit soya-bean milk makers and 18 suspected counterfeit electric pressure cookers on the ground, and filed investigations.

Afterwards, as identified by Jiuyang Co., Ltd. and Supor Electric Co., Ltd., the soya-bean milk machines and electric pressure cookers sold at the store were all counterfeit products that were counterfeited by the registered trademarks of “China Well-known Trademarks” of the two companies. According to the owner Pengmou confessed that he sold counterfeit appliances and winning appliances are purchased from a low-cost home appliances market in Hunan, under the name of the brand-name household appliances enterprises, and the drawing of the draw method is only to attract the attention of consumers. At present, the case is under further investigation and processing.

Industrial and commercial law enforcement officials reminded that there are many “cottage” appliances on the market today, and people should pay attention when buying household appliances. Although the methods for making counterfeit and shoddy products have become more and more concealed and the level of technology has become higher and higher, the producers of counterfeit and shoddy products are quite similar to regular companies in terms of their production process, technical level, and understanding of product standards. The gap, so consumers as long as the heart is fine to be able to detect clues: A look at the appearance of "cottage" appliances, rough packaging, uneven appearance, there are signs of wear and tear; Second, look at manufacturers, manufacturers of branded appliances from the Internet is very easy to find; Look at the price, "cottage" home appliances generally lower prices, with the same brand, the same model of real goods price difference greater; four to see whether there is a trademark authorized papers, when buying home appliances may require the business to produce a trademark authorization paper, if not there may be "Cottage" appliances.