Generally speaking, from 2005 to the present, the development of China's auto market has experienced a decade of in full swing, but in some market segments, people are more likely to feel that “the breeze is coming, the water is not boomingâ€, yes, I am talking about the hybrid market segment. To be honest, this market has been in a relatively awkward position in China. The “Great Leap Forward†decade has not led to its stride, and now the new energy policy is clearly unfair.
In this field, conscience, the hybrid electric vehicle represented by Toyota, whether it is technology or the feasibility of promotion, can be the best solution for environmental problems for a long time. Since the beginning of 2005, FAW Toyota has been deeply involved in this. Due to the influence of price and other aspects, the hybrid power of oil and electricity has not been able to spread like other markets in the world, but now this situation has changed with the launch of Corolla Twin Engine. . The latest sales data shows that the order volume of Corolla Twin Engine has exceeded 22,000 units, which is a major breakthrough in the sales of FAW Toyota Hybrid models. Corolla Twin Engine brings the price of the first-class product and the price of the A-class car. The city brings benefits and surprises to consumers.
Corolla has a total of Pioneer, Elite, Luxury and Flagship models. The price range is 13.98-17.58 million yuan. The price distribution and configuration are distributed to meet the different vehicle needs of different economic capabilities. The flagship version fully reflects the typical "high-level" product positioning of Corolla's dual-engine, and friends made the choice between this and the new Sagitar 230TSI luxury. Sagitar is a high-volume, influential and controversial model of FAW-Volkswagen. The 230TSI is a gold combination of FAW-Volkswagen 1.4T turbocharged and 7-speed DSG dual-clutch transmission. It is equipped with FAW-Volkswagen. "Typical" family technology, it can be said that the new Sagitar is a representative of the public "NB" technology. The comprehensive fuel consumption of 100 kilometers is 6.2 liters, with no key entry system and automatic evolution air conditioning, in line with the general public's expectations for this price (170,800 yuan) models. For this reason, the new Sagitar quickly became the head of FAW-Volkswagen and became an important contributor to its sales.
Compared with the Corolla dual-engine flagship version, the Sagitar 230TSI luxury model is somewhat "meaning" in configuration. Although the automatic air conditioning has a significant effect on the improvement of the interior environment, the gap is very obvious compared to the Corolla dual-engine nanoe nano water ion air purification system. By the generation of negative oxygen ions, nanoe can absorb dust (including PM2.5) in the air inside the car, and can also kill harmful bacteria such as mold in the air of the car, so even in Beijing, it is blocked in fog. In the car, you can breathe fresh air. In addition, Sagitar 230TSI luxury LED headlights are optional, daytime running lights are optional, multimedia navigation and reversing effects are also optional, and Corolla dual engine is in the configuration table. It is worth mentioning that the Corolla dual-engine all use LED light source (except for warning lights), which not only has high service life, high brightness, and fast lighting. This kind of light source gives people a wider field of vision, as well as driving at night. Increased security.
In addition, the flagship version also has the AHB far and near light automatic control system and LED headlights used together, greatly improving the safety when driving at night. Of course, there are multimedia navigation systems and reversing images. Toyota's navigation system is well-known in the industry. At the same time, the flagship version is also equipped with the G-Book smart co-driver, which can be connected through mobile phones to provide more protection for people's travel. The reversing image is not a lot in the A-class car. The Corolla dual-engine provides color video images and a body size display in the picture, which is very convenient and safe to use. Both cars offer leather seats and heating, which is very practical in the cold northern season. It is worth mentioning that the Corolla twin-engine air conditioning system is powered by a hybrid battery so that there is no need to wait for the engine to enter.
The Corolla twin-engine uses a number of leapfrog configurations, such as a soft-packed instrument panel and a double-stitch design and a piano-painted panel that makes it a luxury car. However, its price has been kept within the price range of the A-class car. For consumers, such price and high-level configuration actually make the product cost-effective.
Faster acceleration and saveIn the most frequently used speed range in the city, the acceleration of the Corolla twin engine exceeds that of the new Sagitar and most competing models. Official data shows that the acceleration of 20-50 km can be completed in only 3.1 seconds. In theory, the Corolla double engine has two power source outputs, and in the speed range of 20-50 km, the probability of the two power sources simultaneously outputting power is the highest. The Corolla Twin Engine has three driving mode options, EV (Pure Electric), ECO (Economy) and PWR (Power) modes. The pure electric mode can use the motor with the highest probability. The economic mode tends to increase the fuel consumption, and the power mode hopes to provide more positive power output for the occupants. Three driving modes provide consumers with a rich driving experience. Unlike the new Sagitar, the Corolla twin engine can achieve zero fuel consumption standby, using only the electric motor as a power source instead of the fuel engine. From the data, we can also see that the fuel consumption of the Corolla double engine is 2 liters/100 kilometers lower than the new sagitar. From the current Corolla double engine standard 45-liter fuel tank, a box of oil can make Corolla double-engine driving more than 1,000 kilometers. Not only the fuel consumption savings, the Corolla twin engine can save a lot of time to go to the gas station.
Compared with the new Sagitar turbocharger, the Corolla twin-engine hybrid system technology is more advanced and mature. First, it effectively avoids the high fuel consumption and high emissions of the engine idle speed, thus making high power and fuel resistance possible. . In addition, the torque output of the turbocharged model before the turbine intervention is relatively weak, and at this time the main torque of the Corolla double engine is provided by the high-torque motor, so in the initial acceleration phase, the Corolla double engine also has the advantage of acceleration. . In the high-speed range, the turbocharger's utility is reduced, and the Corolla double engine can fully reflect the fuel-saving characteristics of the Atkinson cycle engine at high speed.
Fuel-saving, low emissions, for the environment, Corolla double engine showed the greatest goodwill, and at the sales level, three years 100,000 km vehicle warranty, eight years 200,000 km battery warranty and various financial policies, reflected Out of the Carola double engine for the consumer's greatest goodwill.
The same goodwill also affects potential young consumers of Corolla Twin Engine. It is reported that the "Youth Dream, Engine Plan" sponsored by FAW Toyota "2016 Corolla Shuangqing campus marketing activities in Beijing, the University of International Business and Economics ended successfully, Shanghai Station, Tianjin Station, Dalian Station, Changsha Station also started.
During the event, Corolla's double-engineering environmental protection and energy-saving, superior and advanced dual-engine technology has received support and attention from a large number of teachers and students. Is the image of the Corolla double-engine in the minds of young people also exciting?
FAW Toyota has been pursuing a "rejuvenation strategy" for several years. Rejuvenation represents the future and represents vitality. The promotion of the Corolla Shuangqing Campus Marketing Contest is exactly the same as that of FAW Toyota's steady progress in the rejuvenation strategy. "You have to win the world with young people." In the highly competitive Chinese auto market, those who can control the situation and take advantage of the situation will win. FAW Toyota is becoming different.
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