[High- tech LED reporter Zhao Hui] With the continuous maturity of LED technology, the cost has gradually declined, and LED lighting has gradually started in various market segments such as roads, commerce and office. The “channel layout†of LED lighting companies has also entered a critical period. The timeliness, completeness and mode selection of channel construction will greatly affect the position of enterprises in the future market competition.
In the lighting industry, the channel has become the industry consensus.
At the beginning of 2013, in addition to the three channels of dealers, engineering and specialty stores, the LED channel war has added a new channel, that is, the e-commerce platform, including Qinshang Optoelectronics, Tsinghua Tongfang, and Zhouming Technology. Home LED lighting listed companies have opened online stores in Tmall, Jingdong and other online platforms. Lighting companies that have transformed from traditional lighting, such as Foshan Lighting, NVC Lighting, and Sanxiong Aurora, have also focused on the e-commerce platform.
Compared with traditional offline channels, e-commerce channels promote lower product costs and faster information flow. Not only that, but with the 80s and 90s, the generation will gradually become the main force of consumption, and the e-commerce channel will undoubtedly occupy an increasingly important position.
LED online shopping has sprung up everywhere. B2B and B2C websites have become important sales platforms for LED lighting products. Even some “first step†pure e-commerce LED companies such as Ao Duo and Han Yuan have developed into “fast winners with annual sales exceeding 100 million yuanâ€. ".
E-commerce channels have become a weapon for LED lighting companies to break the traditional lighting channel pattern.
On the afternoon of November 26th, the “Channel Strategy†sponsored by Sunlight Lighting 2013 was held in the AB meeting room of Hall 5 of Guangzhou Poly World Trade Center. Recently, it has just acquired the LED lighting e-commerce brand Hanyuan’s Zhou Minghan. Source Chairman Lin Yufeng will give a speech on the theme of “Transforming from the traditional channel to the era of e-commerceâ€, detailing the background of the lighting channel era, how to choose e-commerce and traditional channels?
“Zhouming Technology has invested in Hanyuan since August 2013 and has established the O2O model promotion and operation of the LED lighting industry since its establishment of the Zhouming Hanyuan brand. It is strongly supported by online and offline customers.†Lin Yufeng said that Hanyuan as LED The lighting e-commerce brand has always been leading the industry in new channels. As a large-scale LED lighting R&D manufacturing enterprise, Chau Ming can better help Hanyuan to stabilize its leading position in product innovation and cost control. The joint efforts of both parties have fully realized the resource superposition and advantages. Complementary.
"The future channels must be diversified, e-commerce must have, offline distribution outlets are also essential." Lin Yifeng believes that enterprises should set up outlets according to market demand, while providing professional solutions, selectively do channel.
In the just-concluded "Double Eleven" e-commerce annual promotion war, the Chau Ming Hanyuan brand performed well, and Mei Mingmin, the brand director of Chau Ming Technology, revealed that Zhou Ming Hanyuan brand LED lighting products 'Double Eleven' activities The sales volume greatly exceeded expectations. The sales volume of “Double Eleven†started to win 3 million yuan after one hour. As of 24 o'clock that day, the total number of transactions of “Double Eleven†activities has exceeded 20,000, and sales have reached It was 21.42 million yuan.
In the lighting industry, the channel has become the industry consensus.
At the beginning of 2013, in addition to the three channels of dealers, engineering and specialty stores, the LED channel war has added a new channel, that is, the e-commerce platform, including Qinshang Optoelectronics, Tsinghua Tongfang, and Zhouming Technology. Home LED lighting listed companies have opened online stores in Tmall, Jingdong and other online platforms. Lighting companies that have transformed from traditional lighting, such as Foshan Lighting, NVC Lighting, and Sanxiong Aurora, have also focused on the e-commerce platform.
Compared with traditional offline channels, e-commerce channels promote lower product costs and faster information flow. Not only that, but with the 80s and 90s, the generation will gradually become the main force of consumption, and the e-commerce channel will undoubtedly occupy an increasingly important position.
LED online shopping has sprung up everywhere. B2B and B2C websites have become important sales platforms for LED lighting products. Even some “first step†pure e-commerce LED companies such as Ao Duo and Han Yuan have developed into “fast winners with annual sales exceeding 100 million yuanâ€. ".
E-commerce channels have become a weapon for LED lighting companies to break the traditional lighting channel pattern.
On the afternoon of November 26th, the “Channel Strategy†sponsored by Sunlight Lighting 2013 was held in the AB meeting room of Hall 5 of Guangzhou Poly World Trade Center. Recently, it has just acquired the LED lighting e-commerce brand Hanyuan’s Zhou Minghan. Source Chairman Lin Yufeng will give a speech on the theme of “Transforming from the traditional channel to the era of e-commerceâ€, detailing the background of the lighting channel era, how to choose e-commerce and traditional channels?
“Zhouming Technology has invested in Hanyuan since August 2013 and has established the O2O model promotion and operation of the LED lighting industry since its establishment of the Zhouming Hanyuan brand. It is strongly supported by online and offline customers.†Lin Yufeng said that Hanyuan as LED The lighting e-commerce brand has always been leading the industry in new channels. As a large-scale LED lighting R&D manufacturing enterprise, Chau Ming can better help Hanyuan to stabilize its leading position in product innovation and cost control. The joint efforts of both parties have fully realized the resource superposition and advantages. Complementary.
"The future channels must be diversified, e-commerce must have, offline distribution outlets are also essential." Lin Yifeng believes that enterprises should set up outlets according to market demand, while providing professional solutions, selectively do channel.
In the just-concluded "Double Eleven" e-commerce annual promotion war, the Chau Ming Hanyuan brand performed well, and Mei Mingmin, the brand director of Chau Ming Technology, revealed that Zhou Ming Hanyuan brand LED lighting products 'Double Eleven' activities The sales volume greatly exceeded expectations. The sales volume of “Double Eleven†started to win 3 million yuan after one hour. As of 24 o'clock that day, the total number of transactions of “Double Eleven†activities has exceeded 20,000, and sales have reached It was 21.42 million yuan.
| CEO Conference Session 5: Channel Strategy (title: Sunlight) | ||
| 26 November 13: 30-16: 00 Guangzhou Poly World Trade Center Hall 5 Hall meeting room AB | ||
| Moderator: Zhou Xuejun, Marketing Director, Philips Lumileds | ||
| Time Time | Topics Topic | Speaker Speaker |
| 13:30-13:40 | Opening ceremony speech | Organizer Gaogong LED |
| 13:40-14:00 | Keynote Speech: Channel Competition for Diversified Expansion | Gao Li LED General Manager Zheng Liyao |
| 1. E-commerce model is better or worse: B2C or O2O? | ||
| 2. Who is the deer of the battle channel? | ||
| 3. Can invisible channels achieve hidden champions? | ||
| 14:00-14:15 | Keynote speech : Let the world have no hard-to-sell LED lighting source | Lin Jilin, General Manager of Mulinsen Lighting |
| 1. Surrounding the city in the countryside? Going to the countryside? | ||
| 2. Selling light sources or selling lamps? | ||
| 3, the price determines the winner of the LED lighting source market? | ||
| 14:15-14:30 | Keynote Speech : From Traditional Channels to E-Commerce Era | Lin Minfeng, Chairman of Chau Minghanyuan |
| 1. Change of marketing concept in the era of e-commerce | ||
| 2. E-commerce breaks traditional hierarchical distributionæ¡Žæ¢ | ||
| 3. What is the choice of e-commerce or traditional channels? | ||
| 14:30-14:45 | Keynote speech : How LED lighting companies can subvert traditional lighting patterns | He Wenming, Chairman of Wanbang Optoelectronics |
| 1. How to solve the channel dilemma of LED enterprises? | ||
| 2, wholesale, retail, engineering, e-commerce, how to choose enterprises? | ||
| 3. How to locate product lines, channel models and prices? | ||
| 14:45-15:00 | Keynote speech : no quality, don't export | Nie Pengxiang, President of Incentive Testing |
| 1. Red Sea and Blue Ocean in overseas markets | ||
| 2. Ignoring quality is equal to suicide | ||
| 3. The standard "threshold" that the overseas market must know. | ||
| 15:00-15:30 | CEO dialogue : channels, whether it represents the market and the right to speak | Dialogue host: Philips Lumileds Zhou Xuejun |
| 1. Will the dealer continue his strong voice? | ||
| 2. How much is the destructive power of e-commerce channels to traditional channels? | ||
| 3. What are the advantages and disadvantages of LED lighting companies in the eyes of dealers? | ||
| 4. Does the company's channel influence exceed the brand? | ||
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