Throughout China's lighting and lighting industry, from the manufacturers to the dealers, when the industry enters the stage of rapid growth, although the opportunities and space are consistent, the contradiction between the marginal decline of market capacity growth and the increase of industry maturity Undoubtedly, each company is pushed into a fierce competition.
The question of how to make profit for LED lighting companies is put on the table: Some people say that profit is difficult. Some people say that profit is not difficult. In the end, how should LED lighting companies make profits? What role does the government play in this process? In an extraordinary period, it is necessary to use extraordinary means. In the extraordinary period of the lighting industry (such as: the overall economic downturn, the industry enters the off-season of sales, etc.), what kind of strategy should enterprises use? We listen to what industry insiders and business representatives say.
The industry marketers Huangyan Zhi: one less channel management product <br> <br> current lighting industry's profitability in an awkward situation, it is easy not easy, because the lighting industry itself is a small profit margins industry, we want to divide the cup soup.
If you talk about lighting companies want to make a profit, this problem is in a big category, and want to make it clear that how to make a profit is not a sentence and two sentences can be clearly stated. But in general, we can start from the following aspects: First, the product is excellent, that is, the product quality is given to the dealers and consumers a guarantee, cost-effective, and at the same time in the homogenization of the serious market environment to take the differentiated route; Second, in the consumer terminal group to do more marketing work, the current marketing model of various manufacturers is similar, marketing work is still basically in the sales channel.
Regardless of traditional lighting or LED lighting, the marketing model is not consistent on the surface, but ultimately it must solve the consumption problem of the user terminal group, so that the product-related knowledge and added value of the product are known by consumers. At the same time, no matter what brand of lighting company, we must deal with the dealer. When dealing with dealers, we must ensure that the products are excellent, solve the problem of inventory data management and financial management of accounts receivable in a timely manner, and train dealers to independently open up markets and conduct marketing activities at consumer terminals. Third, In terms of management services, this involves not only enterprise management, marketing management, production equipment management, but also service, so that enterprises can lay the foundation for profit.
What role does the government play in the operation of lighting and lighting companies? The government should do a good job in these three aspects. First, establish a sound and standardized market environment, and give greater policy support to enterprises with high management standards and high technology content. Second, increase the intensity of public awareness and knowledge about lighting. And the added value of the products allows the majority of consumers to understand one or two; third, for the export, the government should promptly input more foreign information, establish a platform for internal and external communication, and strictly control the quality of domestic products so that In line with relevant standards, which will enable enterprises and countries to achieve a win-win situation.
The question of how to make profit for LED lighting companies is put on the table: Some people say that profit is difficult. Some people say that profit is not difficult. In the end, how should LED lighting companies make profits? What role does the government play in this process? In an extraordinary period, it is necessary to use extraordinary means. In the extraordinary period of the lighting industry (such as: the overall economic downturn, the industry enters the off-season of sales, etc.), what kind of strategy should enterprises use? We listen to what industry insiders and business representatives say.
The industry marketers Huangyan Zhi: one less channel management product <br> <br> current lighting industry's profitability in an awkward situation, it is easy not easy, because the lighting industry itself is a small profit margins industry, we want to divide the cup soup.
If you talk about lighting companies want to make a profit, this problem is in a big category, and want to make it clear that how to make a profit is not a sentence and two sentences can be clearly stated. But in general, we can start from the following aspects: First, the product is excellent, that is, the product quality is given to the dealers and consumers a guarantee, cost-effective, and at the same time in the homogenization of the serious market environment to take the differentiated route; Second, in the consumer terminal group to do more marketing work, the current marketing model of various manufacturers is similar, marketing work is still basically in the sales channel.
Regardless of traditional lighting or LED lighting, the marketing model is not consistent on the surface, but ultimately it must solve the consumption problem of the user terminal group, so that the product-related knowledge and added value of the product are known by consumers. At the same time, no matter what brand of lighting company, we must deal with the dealer. When dealing with dealers, we must ensure that the products are excellent, solve the problem of inventory data management and financial management of accounts receivable in a timely manner, and train dealers to independently open up markets and conduct marketing activities at consumer terminals. Third, In terms of management services, this involves not only enterprise management, marketing management, production equipment management, but also service, so that enterprises can lay the foundation for profit.
What role does the government play in the operation of lighting and lighting companies? The government should do a good job in these three aspects. First, establish a sound and standardized market environment, and give greater policy support to enterprises with high management standards and high technology content. Second, increase the intensity of public awareness and knowledge about lighting. And the added value of the products allows the majority of consumers to understand one or two; third, for the export, the government should promptly input more foreign information, establish a platform for internal and external communication, and strictly control the quality of domestic products so that In line with relevant standards, which will enable enterprises and countries to achieve a win-win situation.
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