Yesterday in the SoHo shopping district in Manhattan, Facebook, the social media giant, will present Oculus Go to visitors. The device, which was launched during the Facebook Developers Conference earlier this month, is the company's representative of cost-effective VR products. Unlike the previously introduced Oculus Rift, which costs $399, it also requires a powerful desktop computer; the Oculus Go is priced at $199 and doesn't require an extra computer or phone. And it has more than 1000 applications.
In the store, this head is placed in the same way as the shoes in the Nike store. Facebook hopes that through this event, VR will become more approachable, rather than the cutting-edge technology products of large-scale business super high. Prior to this, Rift's marketing strategy and brand image (the same is true for companies like HTC and Sony) are aimed at gamers.
On the night before the Oculus pop-up store at 503 Broadway, New York, was officially unveiled, dozens of journalists and some of their guests gathered here to experience Oculus GO.
Some people try VR for the first time, trying to liberate themselves from the real world. They have tried a lot of VR experiences: some experience the astronauts' work life, some put Jurassic Park and popcorn together, and use brand new Way to watch dinosaur shorts and more.
Although Facebook has just started marketing, CEO Mark Zuckerberg has said that he wants to make 1 billion people interested in VR.
Facebook is not the first company to set up a pop-up store for VR technology. After launching Daydream View in the last year, Google launched a few weeks of pop-up stores in another part of Manhattan, including other Google products, such as Pixel smartphones and Google Home smart speakers.
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