[Source: "High-tech LED Research Review" August issue Tang Guirong]
With the development of LED commercial and engineering lighting, the LED lighting application market is bound to usher in a channel war. Dr. Zhang Xiaofei, Secretary General of G20-LED Summit, said that the mission of G20 is to form a large and efficient LED industry supply chain, and to establish a channel network suitable for LEDs by integrating excellent suppliers and jointly innovating.
Due to the consistency of consumers, there is no essential difference between traditional lighting channels and LED lighting channels. However, because the entire distribution channel is in the hands of traditional lighting companies, it is difficult for LED companies to establish channels on this mature land.
Therefore, it is imperative to create a common supply chain system and form a strong channel brand to compete with traditional lighting companies. On August 16, 2012, at the second G20-LED Guangzhou Summit, G20 member company leaders reached an agreement on the establishment of a joint channel for the integration of the supply chain.
Channel synergy
In the game with traditional lighting channels, LED lighting companies can only become the biggest powerhouse by joint innovation.
A single LED company needs to establish a perfect channel to compete with the top ten traditional lighting companies, which requires a large amount of talent, capital and time. “When you finish these things, traditional lighting companies have successfully transferred to LED lighting to produce products of the same quality and cost.†Dr. Zhang Xiaofei said that it is very difficult for LED lighting companies to rebuild channels. This time, more cooperation is needed. .
For LED companies to cooperate with traditional lighting channels, Shi Zhengcan, executive vice president of Huizhou Yuanhui Optoelectronics Co., Ltd., said that because traditional lighting companies are also working on LEDs, the above model is not simple to implement.
So how can LED lighting companies use traditional lighting channels reasonably and effectively? At the Guangzhou Summit of the G20 Summit, the leaders of the participating companies reached a high degree of agreement on establishing joint channels.
Although there are many new opportunities in the LED lighting industry, some of its own characteristics also make the product have many complexities in the promotion process. "Consumers in the price difference between products, will still carefully consider what kind of products and brands are the best, and currently LED lighting companies are not strong in the brand." Dr. Zhang Xiaofei talked at the summit press conference To.
“Although traditional lighting companies occupy the channel advantage, LED companies can seize market share by directly diversifying or establishing new channels in parallel.†Dr. Zhang Xiaofei believes that the online channels of traditional lighting are relatively weak, and LED lighting companies can Seize this channel through innovation.
Wang Peng, director of sales of Baishi Optoelectronics, believes that due to the current chaotic lighting market in the lighting city, the possibility and feasibility of establishing a joint channel for LED lighting companies in the future is very large. However, he also said that in the next two years, the LED lighting channel platform similar to Suning and Gome will definitely be a loss. Therefore, the key to establishing a channel platform is to have strong financial strength and psychological preparation for making losses.
Integrate upstream and downstream supply chains
In addition to discussing and jointly building a joint channel, the G20-LED Summit news conference also announced a plan for upstream and downstream procurement platforms based on member companies.
“One of the biggest advantages of the G20 is the deep cooperation between member companies in the internal industry chain.†Dr. Zhang Xiaofei said that the purpose of setting up a procurement platform is to enable excellent suppliers to obtain centralized orders, thereby reducing the procurement cost of products. To help procurement companies to quickly make large-scale, and ultimately form a virtuous circle.
Based on this, G20 member companies will start with internal cooperation.
At the G20-LED Summit CTO conference held on July 16 this year, member companies formally jointly launched the G20-LED product specification for four series of LED lighting sources, which also marked the official start of the internal cooperation of G20 summit members.
"We will push this product specification to the global market, and at the same time set an example of LED lighting brand in the Chinese market. Products that conform to the standard will condense the upper, middle and lower reaches of G20 member companies. Such products can withstand the test of the market, its life, Light efficiency and other are all complete security systems." Dr. Zhang Xiaofei said.
At the same time, the G20-LED product specification will be widely promoted to establish the G20 brand. "In the future, LED lighting companies will definitely have a unified brand and fight against foreign companies. However, the creation of own brands, the capital investment is very large, and the time required is also very long." Shi Yucan said.
Wang Lianghai, vice president of Tsinghua Tongfang, a member of the G20-LED Summit, said that in the past year or so, G20 member companies have become more and more close to each other, from materials, chips, to packaging, to applications. “As you continue to understand each other's strengths, you can also see a clearer way of cooperation. In fact, this is an industry integration.â€
In fact, the G20 procurement platform is not only to provide industrial chain cooperation between the member companies of the summit, but also open to the outside world, and cooperate with all the excellent enterprises in the LED industry to form a complementary. Dr. Zhang Xiaofei said that on this platform, various types of product lines are very rich, and it can basically meet the supply needs of the upper, middle and lower reaches in the future.
With the development of LED commercial and engineering lighting, the LED lighting application market is bound to usher in a channel war. Dr. Zhang Xiaofei, Secretary General of G20-LED Summit, said that the mission of G20 is to form a large and efficient LED industry supply chain, and to establish a channel network suitable for LEDs by integrating excellent suppliers and jointly innovating.
Due to the consistency of consumers, there is no essential difference between traditional lighting channels and LED lighting channels. However, because the entire distribution channel is in the hands of traditional lighting companies, it is difficult for LED companies to establish channels on this mature land.
Therefore, it is imperative to create a common supply chain system and form a strong channel brand to compete with traditional lighting companies. On August 16, 2012, at the second G20-LED Guangzhou Summit, G20 member company leaders reached an agreement on the establishment of a joint channel for the integration of the supply chain.
Channel synergy
In the game with traditional lighting channels, LED lighting companies can only become the biggest powerhouse by joint innovation.
A single LED company needs to establish a perfect channel to compete with the top ten traditional lighting companies, which requires a large amount of talent, capital and time. “When you finish these things, traditional lighting companies have successfully transferred to LED lighting to produce products of the same quality and cost.†Dr. Zhang Xiaofei said that it is very difficult for LED lighting companies to rebuild channels. This time, more cooperation is needed. .
For LED companies to cooperate with traditional lighting channels, Shi Zhengcan, executive vice president of Huizhou Yuanhui Optoelectronics Co., Ltd., said that because traditional lighting companies are also working on LEDs, the above model is not simple to implement.
So how can LED lighting companies use traditional lighting channels reasonably and effectively? At the Guangzhou Summit of the G20 Summit, the leaders of the participating companies reached a high degree of agreement on establishing joint channels.
Although there are many new opportunities in the LED lighting industry, some of its own characteristics also make the product have many complexities in the promotion process. "Consumers in the price difference between products, will still carefully consider what kind of products and brands are the best, and currently LED lighting companies are not strong in the brand." Dr. Zhang Xiaofei talked at the summit press conference To.
“Although traditional lighting companies occupy the channel advantage, LED companies can seize market share by directly diversifying or establishing new channels in parallel.†Dr. Zhang Xiaofei believes that the online channels of traditional lighting are relatively weak, and LED lighting companies can Seize this channel through innovation.
Wang Peng, director of sales of Baishi Optoelectronics, believes that due to the current chaotic lighting market in the lighting city, the possibility and feasibility of establishing a joint channel for LED lighting companies in the future is very large. However, he also said that in the next two years, the LED lighting channel platform similar to Suning and Gome will definitely be a loss. Therefore, the key to establishing a channel platform is to have strong financial strength and psychological preparation for making losses.
Integrate upstream and downstream supply chains
In addition to discussing and jointly building a joint channel, the G20-LED Summit news conference also announced a plan for upstream and downstream procurement platforms based on member companies.
“One of the biggest advantages of the G20 is the deep cooperation between member companies in the internal industry chain.†Dr. Zhang Xiaofei said that the purpose of setting up a procurement platform is to enable excellent suppliers to obtain centralized orders, thereby reducing the procurement cost of products. To help procurement companies to quickly make large-scale, and ultimately form a virtuous circle.
Based on this, G20 member companies will start with internal cooperation.
At the G20-LED Summit CTO conference held on July 16 this year, member companies formally jointly launched the G20-LED product specification for four series of LED lighting sources, which also marked the official start of the internal cooperation of G20 summit members.
"We will push this product specification to the global market, and at the same time set an example of LED lighting brand in the Chinese market. Products that conform to the standard will condense the upper, middle and lower reaches of G20 member companies. Such products can withstand the test of the market, its life, Light efficiency and other are all complete security systems." Dr. Zhang Xiaofei said.
At the same time, the G20-LED product specification will be widely promoted to establish the G20 brand. "In the future, LED lighting companies will definitely have a unified brand and fight against foreign companies. However, the creation of own brands, the capital investment is very large, and the time required is also very long." Shi Yucan said.
Wang Lianghai, vice president of Tsinghua Tongfang, a member of the G20-LED Summit, said that in the past year or so, G20 member companies have become more and more close to each other, from materials, chips, to packaging, to applications. “As you continue to understand each other's strengths, you can also see a clearer way of cooperation. In fact, this is an industry integration.â€
In fact, the G20 procurement platform is not only to provide industrial chain cooperation between the member companies of the summit, but also open to the outside world, and cooperate with all the excellent enterprises in the LED industry to form a complementary. Dr. Zhang Xiaofei said that on this platform, various types of product lines are very rich, and it can basically meet the supply needs of the upper, middle and lower reaches in the future.
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