[High- tech LED reporter / Zhao Hui] The current LED technology is gradually perfect and mature, and the LED lighting cost-effectiveness is constantly improving. The demand for the lighting market continues to grow, and the acceptance of end consumers is gradually increasing. For the LED lighting industry, these are undoubtedly positive signals.
At this point, the channel is particularly important for the rapid development of LED lighting companies. For those LED lighting companies that want to rely on the brand to win, it is a channel that is the best for the channel, and channel construction is imminent.
In the past one or two years, many companies have invested heavily in channel construction, aiming to create a distribution network covering all parts of the country and throughout the cities and counties, and self-construction and acquisition. Before the G20-LED member company Qinshang Optoelectronics (SZ.002638) and so on began to recruit dealers across the country to build a network, after the Dehao Runda (SZ.002005) holding NVC lighting, which quickly has a dense national Large channels, large distribution networks.
On June 10th, at the "Channel Revolution" of the "10th High-tech LED Industry Summit Forum" held in Guangzhou, Philips Lumileds Asia Market Director Zhou Xuejun, Sanxiong Aurora Lighting Chairman Zhang Yutao, Jiamei Times Lighting General Manager Zhou Shuiming, general manager of Jilin Linlin Lighting Division, and Xiao Xiaohong, assistant to the chairman of Jiangsu Guanghui Lighting Market, and other guests expressed their views on the construction of lighting channels, and launched a heated discussion, which attracted the attention of many leaders of participating companies. .
"The LED industry is growing in the middle and lower reaches of the LED industry. The indoor lighting growth in the application field is the fastest, and the price decline is also the largest year-on-year." Dr. Zhang Xiaofei, CEO of Gaogong LED, pointed out that in terms of channel layout, neither manufacturers nor merchants have How much time to wait. Since last year, traditional enterprises, export enterprises, multinational corporations, state-owned enterprises and other types of enterprises have begun to build large-scale channels. “Channel construction is only a good day.â€
“The channel has become a very hot topic since the second half of the year. This is also a topic of water. As the product matures, the price becomes closer to a cheaper point, and the channel becomes a very prominent point.†Zhou Xuejun said in his speech that the channel issue is imminent.
"Current lighting has different channels coexisting, LED products are ultimately integrated lighting products, LED products have a very long life, LED is difficult to rely on large circulation, large distribution to make money. We sell integrated lighting, to retain Customers must provide their customers with professional knowledge and solutions, and the response speed should be fast.†Zhang Yutao, chairman of Sanxiong·Aurora Lighting, believes that some channel models will die out, and the channel model with strong vitality will grow stronger.
When talking about the channel model, Zhang Yutao believes that in the future, there will be three modes: professional distribution model, furniture retail model and emerging e-commerce model.
“In the era of rapid changes in the lighting industry, it is especially important for manufacturers to work together to establish professional channels. The professional requirements of LED lighting for manufacturers and distributors are constantly improving. Now dealers need to rely on brand precipitation and user base. Manufacturers with technical and application experience, complete product lines, strong production process capability, and ability to provide professional service knowledge. Similarly, manufacturers need to be market-conscious, well-managed, familiar with products, and able to provide comprehensive service support for users. The professional sales team." Zhang Yutao said that the interdependence between manufacturers must be continuously improved, and must work closely together to create professional channels.
However, the degree of development of the enterprise itself, the technical strength of the capital, and the brand are not the same. In the channel construction, the enterprise should select the appropriate channel mode according to the actual situation. In the round-table discussion, the guests gave their own suggestions on the problems in channel construction, how to choose channels and manufacturers.
How do you build LED lighting channels for companies with traditional lighting backgrounds like the Jiamei era? Zhou Shui-ming said that the Jiamei era has always adhered to the two methods of provincial agency and regional agency. Through the combination of these two methods, select high-quality channels and distributors nationwide.
In response to the current hot e-commerce channel, Lin Jiliang believes that e-commerce customers have sufficient information, whether it is price, specifications, company brand, customers can rationally compare. E-commerce allows consumers to be more rational, what kind of products he needs.
Companies with a certain brand influence, or with comprehensive strength, are more likely to win in e-commerce.
"The combination of online sales capabilities and offline distribution capabilities is an important factor in testing the strength of the company." Zhou Shuiming said that the Jiamei era will launch its own Tmall flagship store this year.
“This is an era when the channel is king, but the needs of customers are more important than the channel.†Dr. Zhang Xiaofei said that Gaogong LED will hold a number of LED good products nationwide tour every year. This year, 12 channel investment conferences have been held in 12 key lighting cities, which is to help the majority of LED lighting companies to better understand lighting needs and help companies expand channels.
(High-tech LED reporters are sorted according to live recordings)
At this point, the channel is particularly important for the rapid development of LED lighting companies. For those LED lighting companies that want to rely on the brand to win, it is a channel that is the best for the channel, and channel construction is imminent.
In the past one or two years, many companies have invested heavily in channel construction, aiming to create a distribution network covering all parts of the country and throughout the cities and counties, and self-construction and acquisition. Before the G20-LED member company Qinshang Optoelectronics (SZ.002638) and so on began to recruit dealers across the country to build a network, after the Dehao Runda (SZ.002005) holding NVC lighting, which quickly has a dense national Large channels, large distribution networks.
Round table
On June 10th, at the "Channel Revolution" of the "10th High-tech LED Industry Summit Forum" held in Guangzhou, Philips Lumileds Asia Market Director Zhou Xuejun, Sanxiong Aurora Lighting Chairman Zhang Yutao, Jiamei Times Lighting General Manager Zhou Shuiming, general manager of Jilin Linlin Lighting Division, and Xiao Xiaohong, assistant to the chairman of Jiangsu Guanghui Lighting Market, and other guests expressed their views on the construction of lighting channels, and launched a heated discussion, which attracted the attention of many leaders of participating companies. .
Round table meeting host Zhou Xuejun asked
"The LED industry is growing in the middle and lower reaches of the LED industry. The indoor lighting growth in the application field is the fastest, and the price decline is also the largest year-on-year." Dr. Zhang Xiaofei, CEO of Gaogong LED, pointed out that in terms of channel layout, neither manufacturers nor merchants have How much time to wait. Since last year, traditional enterprises, export enterprises, multinational corporations, state-owned enterprises and other types of enterprises have begun to build large-scale channels. “Channel construction is only a good day.â€
“The channel has become a very hot topic since the second half of the year. This is also a topic of water. As the product matures, the price becomes closer to a cheaper point, and the channel becomes a very prominent point.†Zhou Xuejun said in his speech that the channel issue is imminent.
"Current lighting has different channels coexisting, LED products are ultimately integrated lighting products, LED products have a very long life, LED is difficult to rely on large circulation, large distribution to make money. We sell integrated lighting, to retain Customers must provide their customers with professional knowledge and solutions, and the response speed should be fast.†Zhang Yutao, chairman of Sanxiong·Aurora Lighting, believes that some channel models will die out, and the channel model with strong vitality will grow stronger.
Sanxiong·Aurora Lighting Chairman Zhang Yutao
When talking about the channel model, Zhang Yutao believes that in the future, there will be three modes: professional distribution model, furniture retail model and emerging e-commerce model.
“In the era of rapid changes in the lighting industry, it is especially important for manufacturers to work together to establish professional channels. The professional requirements of LED lighting for manufacturers and distributors are constantly improving. Now dealers need to rely on brand precipitation and user base. Manufacturers with technical and application experience, complete product lines, strong production process capability, and ability to provide professional service knowledge. Similarly, manufacturers need to be market-conscious, well-managed, familiar with products, and able to provide comprehensive service support for users. The professional sales team." Zhang Yutao said that the interdependence between manufacturers must be continuously improved, and must work closely together to create professional channels.
However, the degree of development of the enterprise itself, the technical strength of the capital, and the brand are not the same. In the channel construction, the enterprise should select the appropriate channel mode according to the actual situation. In the round-table discussion, the guests gave their own suggestions on the problems in channel construction, how to choose channels and manufacturers.
Lin Jiliang, general manager of Mulinsen Lighting Division
Xiao Xiaohong, Assistant Chairman, Jiangsu Guanghui Lighting Market
Zhou Shuiming, General Manager of Jiamei Times Lighting
How do you build LED lighting channels for companies with traditional lighting backgrounds like the Jiamei era? Zhou Shui-ming said that the Jiamei era has always adhered to the two methods of provincial agency and regional agency. Through the combination of these two methods, select high-quality channels and distributors nationwide.
In response to the current hot e-commerce channel, Lin Jiliang believes that e-commerce customers have sufficient information, whether it is price, specifications, company brand, customers can rationally compare. E-commerce allows consumers to be more rational, what kind of products he needs.
Companies with a certain brand influence, or with comprehensive strength, are more likely to win in e-commerce.
"The combination of online sales capabilities and offline distribution capabilities is an important factor in testing the strength of the company." Zhou Shuiming said that the Jiamei era will launch its own Tmall flagship store this year.
“This is an era when the channel is king, but the needs of customers are more important than the channel.†Dr. Zhang Xiaofei said that Gaogong LED will hold a number of LED good products nationwide tour every year. This year, 12 channel investment conferences have been held in 12 key lighting cities, which is to help the majority of LED lighting companies to better understand lighting needs and help companies expand channels.
(High-tech LED reporters are sorted according to live recordings)
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