The survey involved 14 cities in China. According to statistics, a total of 1077 merchants are operating eye protection desk lamps, with an average of less than 100 cities per city. The number of merchants is relatively small. Among the 1077 merchants, 57 are operating in the form of specialty stores, accounting for 5.29% of the total number; 563 are operating in the form of shop-in-shops, accounting for 52.28% of the total number; The operation of the integrated store accounted for 42.43% of the total number (see Table 1 and Table 2).
Among the brand of eye protection lamps operated by the merchants, Mingda, Liangliang, Yingke, Tianli, Sange, Philips, Hasop, Guanya, Xiameng and other brands are favored by consumers. Among them, Mingda eye protection table lamp performance is the most prominent, both the number of outlets and the mention rate are in the forefront, and Philips eye protection table lamp is also recognized and supported by the merchants because of its excellent quality.
List of the number of eye protection lamps in some first-tier cities in the country (1)
List of more competitive eyewear lamps in some first-tier cities across the country (2)
Merchant feedback
Mingda is the first choice for consumers
Yang Renxing, head of Beijing Shaoming Mingda Lighting Store
Mingda is undoubtedly the first brand of domestic eye protection table lamp. Due to the excellent quality of the products and the long operating time, in the eyes of consumers, Mingda eye protection lamps have good reputation and are trustworthy. Moreover, Mingda has put forward the slogan of lifelong maintenance service and won the favor of consumers. In 2007, the sales volume of Mingda eye protection table lamps increased here. On the one hand, people's living standards improved, and the eye-protection table lamps replaced the original incandescent lamp lamps. On the other hand, people pay more attention to energy conservation, environmental protection and health, and Mingda eye protection table lamp has proved to be an environmental protection table lamp after years of market practice, which can effectively protect eye health and form a good reputation among consumers, and become the first choice of many consumers.
Sales volume increased by 40%
General Manager of Chengdu Third Space Lighting Hu Zhigang
Our agent's Mingda eye protection table lamp, sales in 2007 increased by 40% compared with 2006. To achieve such good results, on the one hand, the quality of Mingda eye protection table lamps is excellent, and on the other hand, the development of outlets is progressing smoothly. After the energy-saving and environmental protection has become the main appeal of lighting fixtures, health products such as eye-protection table lamps are naturally welcomed by consumers, and now the lamps and lanterns products are new and faster, the styles are more fashionable, and the sales growth is not enough. odd. Nowadays, not only some families use eye-protecting table lamps, but also some hotels, hotels, clubs, and book bars use eye-protection table lamps. The expansion of consumer groups has also led to the growth of eye-protection table lamps. However, the quality of eye protection table lamps still needs to be strictly checked. Although there are maintenance services, only products that do not need to be repaired are good products. In addition, Mingda also needs to increase brand promotion, in order to enhance the overall influence of the brand.
Children's advertising campaign is strong
Urumqi Hao Wanda Lighting Manager Tang Huaming
We are acting on the children's eye and the Bailiwei eye protection table lamp. In 2007, the visual protection of the children's eye-protection table lamps in Xinjiang was relatively large, and various aspects of advertising were put into publicity. In the circulation channels, advertisements of children's visual treasures were everywhere. In such an atmosphere, the sales of eye protection table lamps in our store also increased by 15% compared with 2006. The quality, style and price of the children's eye protection desk lamps are reasonable and are favored by students and parents. However, the limitations of the consumer group of eye-protected table lamps, even if the sales increase is limited, and now the price war in the field of eye-protection table lamps is playing quite badly, and some fake and shoddy products have damaged the reputation of eye-protection table lamps, resulting in Some consumers have no trust in eye protection lamps. As a merchant, we hope that the eye-protection table lamp can produce an industry standard, raise the technical threshold, and strengthen the consumer's trust and support for the eye-protection table lamp.
Eye protection table lamps can still be at least ten years old
Tianjin Jinghua Lighting Co., Ltd. Sun Guangcai
We are the agent of Mingda eye protection table lamp. Sales in 2007 increased by 10% compared to 2006. The increase in sales of eye-protection lamps is due to the increasing demand for eye protection for students and white-collar workers. On the one hand, the number of eye damage caused by the popularity of computers is increasing, resulting in the number of people with myopia. On the one hand, brand interaction, such as some home appliances, TV, computer brands will be equipped with eye-protection lights, which is also an invisible channel that affects the sales of eye-protection lamps. Eye protection lamp is a kind of lighting product that protects the eyes. It is an irreplaceable alternative to other lighting products. I think that the development of eye protection lamps in the future is mainly to further break through the functions of eye protection and product quality. Nowadays, the number of people with myopia is growing, especially It is a student group, so the eye-protection lamp can effectively reduce myopia, and its application period is relatively long, at least for 10 years. The quality of Mingda brand products is relatively stable, the after-sales service is also in place, and there is also a certain brand awareness in the field of eye protection lamps. The future development potential is relatively large.
New products guarantee profit and sales
Changzhou Liangliang Lighting Factory direct sales department head Wang Xia
We have represented a number of eye protection table lamp brands, including Liangliang, Mingda, Guanya and so on. In 2007, the sales volume of eye protection table lamps increased by 35% compared with 2006. The main reason for the increase was that we have been working for a long time, the customer base is relatively stable, and the products of the manufacturers are constantly updated, with many varieties and good services, which have won more. Multi-customer recognition and trust. For the prospect of eye protection desk lamps, I think that it is now in the intermediate stage, with a large number of people and a broad market. In the course of business, the main problem I encountered was that the eye-protection table lamp company did not pay much attention to brand promotion, and the speed of product update was slower. Because the price competition in the market is very fierce, only the continuous introduction of new products can guarantee the profit and sales of our agents, and walk in front of other brands. In addition, the distributor's hard to collect money is also a major problem in the business process.
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