Last year, Sony unveiled the new flagship A1 series OLED TV without any indication. When everyone was wrong, it completed a beautiful turn. Sony TV sales rose by 30% in 2017, and A1 accounted for more than 40% of the domestic OLED market. In 2018, Sony again attacked and launched a new OLED product A8F. In order to occupy the high-end TV market, it launched a "nuclear bomb" product. 
Let's take a look at how to bring a turn for Sony TV and continue what this great momentum OLED TV has.
A8F is not equal to the cheap version of A1
From the price point of view, the A8F has many advantages over the A1, but it is by no means a cheap version of the A1. In terms of sound and picture, it is consistent with A1, inheriting all its technical advantages, including 4K HDR dynamic item-by-item reshaping technology, 14-bit smooth gradient, dual image database, precise color rendering, and dynamic contrast enhanced five black technologies. A more powerful image processing chip X1 advanced version.
Slice of living design concept is different from most companies. Sony always integrates engineering design, visual design, UI design, etc. in a team approach in product design. All professionals have the entire product design. It is a cooperative relationship.
The A8F uses a central pedestal design to save home space even more. It can be placed on the TV cabinet, or it can be hung on the wall. It can be said to be an artwork in the room.
This X1 Extreme focuses on the precise repair and optimization of image signals in three dimensions: color, sharpness, and HDR. Sony's focus is on HDR's dynamic item-by-item reshaping technology. The X1 Advanced Edition can perform carpet-based detection optimization for each item that appears in each frame of the picture, and adjust the overall picture brightness and darkness. High light and black fields can be performed vividly. It can be imagined that ordinary image processing can be done at most in each frame, and the X1 advanced version actually becomes abnormal to not forget the specific objects such as figures, buildings, and clothes in each frame.
OLED contrasts the inherent advantages of LCD dark field performance and color accuracy, combined with X1 advanced version of the image processing will be molded into LCD TV can not exceed the color and light performance.
The screen sound field technology is also one of the Sony black technology, the principle is similar to the NXT flat panel speaker, using resonance to drive the OLED panel sound. In fact, Sony has long wanted to do this technology, but due to the complex structure of the LCD panel, the earlier OLED panel is not mature enough, until the A1 only use this technology, A8F also fully inherited.
Coupled with Sony's DSP, speaker positioning, stereo sound and other core technologies, watching a movie feels like the character wants to be talking to you from the screen.
to sum up:
In 2017, although the overall scale of China's TV market has shrunk, Sony seized the opportunity in the 4K and large-size segments to increase market demand, and increased the supply of high-value-added products to lead the upgrading of consumer structures, ultimately at the high end. In the large-screen segment, the market share has successfully risen.
Today, A8F OLED TVs and X9000F LCD TVs are the first to be listed in the Chinese market and will continue to set off a new wave of high-end TV market in China. The most essential performance of the product is still from the feedback of high-end market share. Sony may really want the return of the king.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Sony KD-65A8F
On April 12th in Chengdu, "2018 Sony EXPO Sony Charm Rewards", Sony China Chairman and President Mr. Gao Qiaoyang, disclosed for the first time Sony's new strategic path to achieve the highest profits in history. The Chinese market for Gaoqinkaige will also provide a strategic opportunity for Sony's next-step development. First, the construction and enrichment of the mobile Internet ecosystem, and the first, the diversification, individualization, and quality of consumption in the process of consumer upgrades. demand. Let's take a look at how to bring a turn for Sony TV and continue what this great momentum OLED TV has.
A8F is not equal to the cheap version of A1
From the price point of view, the A8F has many advantages over the A1, but it is by no means a cheap version of the A1. In terms of sound and picture, it is consistent with A1, inheriting all its technical advantages, including 4K HDR dynamic item-by-item reshaping technology, 14-bit smooth gradient, dual image database, precise color rendering, and dynamic contrast enhanced five black technologies. A more powerful image processing chip X1 advanced version.
Sony
At the same time also preserved the screen sound field technology, the sound unit hidden in the rear of the screen, through the panel vibration to achieve sound, this is only OLED TV can achieve a unique technology, directly through the screen sound. Combining exclusive core technologies such as Sony's DSP and speaker positioning not only can fully enhance the audio performance of TV products, but also achieve true “sound and picture integrationâ€. Slice of living design concept is different from most companies. Sony always integrates engineering design, visual design, UI design, etc. in a team approach in product design. All professionals have the entire product design. It is a cooperative relationship.
Sony
Sony TV has advocated the minimalist design concept of Slice of Living since the 16th. The A8F also incorporates the new design language Soft Minimalism, which is simply to embed the viewing experience into everyday life and give the TV an elegant look in everyday home life. And it is not overly eye-catching visual effects. Let the existence of the TV become an extension of the living space, without any gaps into the scene of home life. The A8F uses a central pedestal design to save home space even more. It can be placed on the TV cabinet, or it can be hung on the wall. It can be said to be an artwork in the room.
Sony
Compared to the A1, the A8F also has a practical improvement. While retaining the screen sound field technology, it is more convenient to discard the thick base of the A1 subwoofer when it is wall mounted. X1 Advanced Image Processing Chip
The X1 Advanced Edition is an image processing chip used by Sony from the Z9D on the flagship product. The A1 is also used, and today's A8F is also a perfect inheritance. With regard to television image processing, at least for now Sony is invincible. What is the quality of what we usually say? Dismantling can be divided into three blocks: image processing, panel, backlight. Sony
On the Z9D, the dynamic backlighting system master version was used for a second time, and OLEDs naturally do not need backlighting, so the focus was on image processing and panels. The panel adopts LGD high-end OLED panel, which possesses natural advantages such as “self-luminous, wide viewing angle, and no residual imageâ€. This X1 Extreme focuses on the precise repair and optimization of image signals in three dimensions: color, sharpness, and HDR. Sony's focus is on HDR's dynamic item-by-item reshaping technology. The X1 Advanced Edition can perform carpet-based detection optimization for each item that appears in each frame of the picture, and adjust the overall picture brightness and darkness. High light and black fields can be performed vividly. It can be imagined that ordinary image processing can be done at most in each frame, and the X1 advanced version actually becomes abnormal to not forget the specific objects such as figures, buildings, and clothes in each frame.
Sony
The X1 advanced version of the color and sharpness of processing, relying on Sony's huge image database advantages, to know that Sony in the photographic equipment and film production are also industry tyrants, mastered the film and television industry from shooting to release a large number of Resources. When the signal is transmitted to the X1 Extreme, it will be combined with the database information to modify and optimize the signal, and then sent to the driver board, the driver board will be combined with the panel display capability feedback information to the X1 advanced version, the feedback is processed and then pushed again The final panel image to the driver board. OLED contrasts the inherent advantages of LCD dark field performance and color accuracy, combined with X1 advanced version of the image processing will be molded into LCD TV can not exceed the color and light performance.
The screen sound field technology is also one of the Sony black technology, the principle is similar to the NXT flat panel speaker, using resonance to drive the OLED panel sound. In fact, Sony has long wanted to do this technology, but due to the complex structure of the LCD panel, the earlier OLED panel is not mature enough, until the A1 only use this technology, A8F also fully inherited.
Sony
The secret to the realization of the sound of the screen lies in the vibration components of the exciter similar to the back of the television, completing the electro-magnetic-force conversion and generating the driving force to drive the OLED panel to sound. The OLED's flexible features are able to withstand extremely fine high-speed vibrations and can form wave-like vibration modes without physical damage. After special adjustment, it is easier to shape the role of a vibration plate. In addition, the A8F TV also integrates a pair of bass units on the back of the TV. In combination with the screen sound field technology, the sound can be expressed better. Sony
We all know that a single electrodynamic loudspeaker can not complete the full-band playback, and the mechanical impedance of the OLED panel replaces the original position of the radiation impedance, which can be microscopically independent of random vibration, and can also be macroscopically controllable acoustic output. Therefore, the screen sound field technology can obtain a wider and flater frequency response than the conventional speaker. Coupled with Sony's DSP, speaker positioning, stereo sound and other core technologies, watching a movie feels like the character wants to be talking to you from the screen.
to sum up:
In 2017, although the overall scale of China's TV market has shrunk, Sony seized the opportunity in the 4K and large-size segments to increase market demand, and increased the supply of high-value-added products to lead the upgrading of consumer structures, ultimately at the high end. In the large-screen segment, the market share has successfully risen.
Today, A8F OLED TVs and X9000F LCD TVs are the first to be listed in the Chinese market and will continue to set off a new wave of high-end TV market in China. The most essential performance of the product is still from the feedback of high-end market share. Sony may really want the return of the king.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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