The black technology behind the Super Bowl is hot. What else is there besides the drone?

On the morning of February 5th, Beijing time, according to recent reports from the US media, the annual Super Bowl competition will attract millions of viewers to watch. Some people pay attention not only to the game itself, but also to the advertisements that appear in the event, and even to analyze which advertisements have achieved good results and which advertisements have been beaten. Still others are concerned with the technology behind the event. In recent years, the Super Bowl has become a concentrated display of the latest technology. Here are the ads and techniques that Super Bowl has shown:

The black technology behind the Super Bowl is hot. What else is there besides the drone?

advertising

For many years, brands have been scrambling to buy advertising space in Super Bowl events. Advertising creative crowdfunding is no longer a fresh concept, and it is very common to deliberately divulge advertisements before the start of the competition. What's new in the 2018 Super Bowl ad? This year, the #metoo theme will definitely appear, let people discuss the female image in advertising. Ad Age reporter Jeanine Poggi pointed out that women accounted for 49% of all Super Bowl audiences last year, but the ads in the event are still mainly designed for men. She said: "In the past 10 years, 76% of the ads on the Super Bowl have been dominated by men. In 14% of last year's ads, there were no female characters at all."

Midfield show

In the Super Bowl midfield show last year, Lady Gaga performed, and during her performance, 300 Intel drones came to a light show. Just 13 minutes of performance by Justin Timberlake (JusTIn TImberlake) set off a frenzy on social media. These performances, without exception, rely on technology to enrich their expressiveness.

Venue security and connectivity

According to reports, the US Bank Stadium is equipped with the latest indoor sports technology. There are 1,300 WiFi hotspots, so viewers can share the live event on social media in the first place. There are also tens of thousands of TV screens here, and the 365 doors of the venue have closed-circuit monitoring.

The game itself

Although the players and the audience are still only human, they are able to enjoy the game with technology. A week before the Super Bowl, the City of Minneapolis will host a sports technology start-up competition. This year's Super Bowl will use augmented reality (AR) technology to help people choose their seats. In addition, athletes will also wear helmets equipped with the latest technology to help them reduce the damage caused by the impact.

Which team will eventually win the Super Bowl? Last year, the artificial intelligence technology Swarm AI successfully predicted the final winner and the accurate score. Can AI continue to write magic this year? Natural language generation (NLG) technology will also be used to report the scores of the competition.

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