Some traditional overall home lighting brands still have doubts about whether to transform LED overall home lighting, or how long it will take to transform LED overall home lighting: how big is the current LED home lighting market? What is the risk? Can consumers accept LED lamps? Obviously, the above problems are what most second- and third-tier home lighting brands must consider.
However, due to changes in channels, consumer groups, terminal display, etc. brought by LED light sources, home lighting companies in disadvantaged areas have seen hope. They are eager to use LED home lighting products to quickly enter the market, especially second and third-tier home lighting brands . At present, the LED home lighting market is developing rapidly in the southeast coast, so there are already many second- and third-line home lighting brands "combat" in the lamp market in the southeast coast.
Distributors have been unable to hold back, looking forward to the original LED home lighting products, especially traditional home lighting manufacturers that they originally trusted, often urge these traditional overall home lighting brands to transform LEDs as soon as possible. In the investigation, Mr. Wang, a distributor from Hefei City, Anhui Province, has been selling LED lamps since last year. The customers are home improvement companies and design companies. As the "post-80s" Mr. Wang dares to innovate, he said that due to the rise of low-carbon and environmental awareness, LEDs can achieve functions that cannot be achieved by traditional lighting. Many local distributors in Hefei are selling LED lamps. At present, Mr. Wang, such as LED business photos, LED home lighting, and LED packaging products, are selling. The sales of traditional lighting and LED home lighting are each half. Traditional lighting products are eliminated. At the same time, he will also plan toward the direction of LED overall home lighting stores, because some customers once wanted one-stop shopping.
At present, the home lighting "big crocodile" has not been involved in LED overall home lighting on a large scale, only a small number of small commercial products such as NVC, Sanxiong · Aurora, Op and so on. However, through market research, the reporter learned from the employees of some LED overall home lighting companies that a traditional home lighting "predator" has claimed to have invested 200 million to package a grand series of LED overall home lighting products in one event. . However, the interviewed LED overall home lighting companies said that although there will be an impact, the "big crocodile" is mainly targeting the first-tier market, they are targeting the second- and third-tier markets, and the price-performance ratio is more in line with the needs of ordinary consumers.
Now many traditional home lighting companies have gradually introduced LED products, including LED business photos. Due to the overlapping of LED home lighting and LED business photos, as long as the channels are needed, traditional home lighting companies that want to transform often sell some LEDs. Business photos, but for them, LED home lighting is easier to sell, which is related to customer sources. LED home lighting is a stereotyped product, mainly based on distributors, with repeated purchases mostly; LED business photos are mostly engineering companies, and one-time purchases are the main ones.
LED home lighting will not take a long time from "non-mainstream" to "mainstream", sooner or later LED overall home lighting will become the main body of home lighting. But basically all will develop in a step-by-step manner, transforming LED overall home lighting risks and opportunities coexist. Enterprises that blindly enter LED home lighting will not end well. Before choosing to enter, traditional home lighting companies must carefully consider their research and development technology, talent team, large-scale production capacity, management system upgrade, home lighting innovation channel, and after-sales service system. Whether other aspects can match the development of LED home lighting demand.
Nowadays, the entire field of home lighting is basically making LED home lighting products, and competition is fierce, but is it not all promoting the development of LED overall home lighting? Coupled with the promotion of a "big crocodile" and the bold attempts of other LED overall home lighting brands on the channel, I believe that LED overall home lighting will move faster.
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