Recently, the VRWC (World Virtual Reality Conference) officially released this year's wonderful video of the event in the UK, including Keynote speeches from AMD's Vice President Roy Taylor, “Into the Future of VR - 2017-2020â€. In the speech, Roy Taylor led the participants to analyze the development direction of the VR industry in the next three years and explained that it is the best time to develop VR.
Co-existence of opportunities and challenges in the VR era is now suitable for entry
"The future of VR is changeable and unpredictable. It also brings unprecedented opportunities in the IT industry. Whether it's producers, directors, investors, analysts, or whatever you are doing, there is no need to go with the status quo in the industry. Do plan, but plan on the basis of its development direction in the next three years.†Roy and the participants reviewed 2016. In his view, “It was a brilliant year.†With Oculus Rift, HTC Vive VR Headsets represented by PSVR have achieved a certain amount of sales. The first IMAX VR Experience Center was established. Google Earth began to support VR. The world’s first VR surgery performed smoothly, and VR content such as “Raw Data†was implemented. Red Globe...
“Our understanding of VR is gradually deepening. We see that VR technology is improving and improving in an incredible manner. We are still in the initial stages of VR development, and we can witness the emergence of countless wonderful changes.†With With VR's cognitive progression, Roy realized that VR can actually be used in more ways than we have ever imagined, far beyond what we use today. “There is no longer a time when innovation is more appropriate than today. We are completely unable to imagine and predict what kind of VR will develop in 30 years. Just as no one in 1920 could predict the emergence of smart phones, I believe this is an unprecedented era. We should encourage developers to innovate passionately and embrace technology enthusiastically."
Facing Development Challenges Rich VR Content Chip Manufacturers Help VR
The more quality VR games become, the more exciting and richer the content is. We have seen enough good content, but we still need to think about the future. What kind of content can make it worthwhile for us to spend hours on experience? What kind of content can make us very excited? AMD is also working with gaming giants, including Bethesda. When talking about the hot "Radiation 4" VR experience, Roy couldn't hide his excitement: "Radiation 4"'s VR experience will be a milestone. It will let us re-recognize VR. It will be a game changer in the game industry. "Roy even thinks it is "Mario and Sonic, who are called VR circles."
High-quality content requires strong momentum to support operations. Roy talked about the competition between AMD and its competitors. "Competition is cruel, but competition also leads to the emergence of higher-performance CPUs and GPUs." The VulkanTM API is gaining popularity. The interface can greatly reduce the API overhead of the CPU in providing important features, performance, and image quality. The developer can fully obtain the performance, efficiency, and functionality of the GPU and multi-core CPU through VulkanTM. The development and iteration of CPUs and GPUs help developers bring better content to users. AMD is also working with game engine Unreal. When more features are integrated into the Unreal Engine, everyone can look forward to the emergence of better VR works.
One of the challenges in the VR content creation process is the mobile approach. 360-degree content allows us to look around. This makes us feel new and pleasant, but we are eager to interact. In the interactive experience, the mobile approach is very important if we Moving in the FPS game will certainly feel uncomfortable, and then there will be a teleport. Teleporting is a better way to move in VR, allowing the user to move instantly to another position without a strong dizziness. The new Fluid Locomotion mobile method developed by Survios Studio enables users to have a smoother mobile experience in VR. This method has been successfully used in Survios' latest tour of SprintVector. "There are many good ways to move, and there will be more in the future," said Roy.
In addition to experiencing internal mobile challenges, the various cables required for PC VR headsets have also greatly disrupted our movement in the real world. In order to get users out of these interferences, AMD has recently reached cooperation with VR wireless pioneer Nitero. . "We already have the world's leading CPUs and GPUs, and we now have the world's leading wireless technology. We imagine what the next product will be in the market." Roy said AMD will continue to dig deeper into GPU and CPU chip technology. Help VR industry development. The fastest and smoothest consumer-grade wireless products in the world may already be on the road.
VR's new brand new model rises suddenly Hollywood movie and TV experience delivers Dongfeng
The top three sales are still rising and the momentum is strong, but Roy reminds everyone to also notice the emergence of new brands. Roy took the China Top Brand friends as an example, pointing out that “the addition of the freshman force brings a higher-resolution, more comfortable head-first birth than the competition.â€
Roy is very optimistic about the VR offline experience store that has sprung up around the globe. In his view, the rise of VR offline experience is not only because we can share VR with more people, but also because this model can bring profits. It is also very important that "home-style private VR is expensive. The experience requires a lot of space, and it is not realistic for many people, especially if they are equipped with some VR peripherals, they are really too expensive and can be daunting.Good content and hardware appear as offline experience, which can further reduce people's exposure. The threshold for high quality VR.†Roy invited Wang Lei, President of SoReal Body Space from China, to share his experience. Wang Lei briefly introduced the high-end VR offline experience brand SoReal to Zhang Yimou, including its design style, experience content, and operation model.
The sense of immersion brought about by VR should not be used only in the field of games and film and television. Since the emergence of the Comicon "Sleeping Valley" VR experience in 2014, VR entertainment experiences have gradually emerged, such as the well-known "Mars VR" and AMD-invested "Assassin." "Crown" VR experience has received a lot of praise, survey data for the latter experience users show that after experiencing a high-quality VR experience, people are willing to pay to experience more VR content, and their consumer willingness is strong.
Roy invited the VR Experience Producer from REWIND Studio to share his experience with the VR experience producer. “Hollywood and other movie and TV VR experiences have driven people’s willingness to consume. The direct impact is that the studio no longer makes VR experiences around a movie. Instead, it began to produce independent VR film and television works, which made people feel the good effect Hollywood has brought to the VR industry."
At the end of the speech, Roy once again stressed that now is the best time for producers, investors, and directors to join the VR industry. Since the development of VR, there has been no shortage of media spilling over cold water, saying that even if the head sales volume is increasing, VR will not take off as we would like. Roy retaliated on this example: “Time Time magazine in 1994 stated that the Internet could not be developed. Let's see now. I think the same thing will happen in the VR industry.†Of course, we still have a long way to go to reach the future of VR, and we want to make the boundary between virtual and reality almost Eliminating, the industry needs to accelerate forward several times today.
AMD will witness the birth of a true VR industry with everyone.
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