Casa Di air conditioning in January-June Gome retail growth industry first

On July 3, according to Gome's data from January to June 2018, in the first half of the year, Casa Di air-conditioning in the Gome channel retail sales doubled, the industry growth rate first. This achievement is mainly due to:

First, Casa di air conditioning meets the user's "multi-temperature zone air supply" demand. The traditional air conditioner only blows 1 kind of wind once, and the cold wind blows for a long time, which makes the human body suffer from cold, especially for the frail young and old groups and pregnant women. At the end of June, a questionnaire on the user's air-conditioning habits on the Internet showed that more than 50% of users would adjust the air-conditioning temperature and wind speed for taking care of the elderly and children at home; over 60% of users thought that air-conditioning would be uncomfortable for a long time.

Casa Di discovered these user pain points in 2015: In the interactive topic of “Which air conditioning temperature is yours,” Casa Di found that 51% of the users who participated in the interaction had to relocate the frail family. Many netizens put forward suggestions for setting up multiple temperature zones for air conditioners. After that, after counting 120 million air conditioner usage data, Casa Di found 80 million times to adjust 2 or more set temperatures in one day, accounting for 2/. 3, the problem of uncivilized and uncomfortable use of air conditioners has always plagued users. In order to solve the pain points of the users, Casa Di launched a Tianyi air conditioner that can be divided into air supply, equipped with original intelligent human body temperature and cold sensing technology, according to the hot and cold demand of different users, one time to blow more warm wind. At the same time, Tianzhu air-conditioning is equipped with two independent air supply systems, which can intelligently adjust the air-conditioning temperature, wind speed and wind direction according to the user's sense of body, so that the air-conditioning wind that originally only “walks straight” will “turn around”.

Second, Casa di Air Conditioning presents technology to users in a variety of forms, allowing users to experience the “turning the wind”. For example, in the poster display of the skylight air conditioner "turning the wind" in the store, the user can see that the feather hanging in front of the air outlet is constantly changing direction with the movement of the person; in addition, Casa Di is using the ribbon as a prop in the store. The demonstration allows the user to experience and experience the air conditioning of the weather. It varies from person to person: as the user constantly adjusts his position, the air conditioning of the air conditioner always follows the user's change, and the direction and amplitude of the ribbon flying also follow. Constantly changing, so that "turning the wind" can be seen.

Under the guidance of the "one person in one" mode, Casa Di Air Conditioning grasps the user's needs and introduces a weatherproof air conditioner that can blow the "turning wind", allowing the air conditioner to blow out a variety of winds at the same time. At the same time, it allows users to experience the district delivery in the store. Wind Technology, in this way, achieved a doubling of retail sales growth and the number one growth rate in the first half of the year.

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