Electronic enthusiasts eight o'clock early: Foreign media published an analysis article on Thursday said that any technology giant selling enterprise software has reason to stare at the corporate communications startup Slack. This situation has become more and more obvious: Bloomberg reported on Wednesday that the San Francisco-based Slack has become the target of several potential acquirers, and their offer to Slack may reach $9 billion. Among these acquirers, Amazon is included. Why did Amazon acquire Slack, and foreign media listed five reasons. The following is a summary of the article:
Slack launched commercial chat software in 2013 and has recently turned its attention to a larger user community. In January of this year, the enterprise version of Slack chat software was unveiled, which can provide services to large IBM-like companies for tens of thousands of inter-departmental employees to work together. It is reported that Slack is in the process of a new round of financing of 500 million US dollars, and this round of financing is valued at 5 billion US dollars. Slack raised $200 million in the latest round of financing in 2016, with a valuation of $3.8 billion.
While the company is embarking on a new round of financing, there is news that Slack has attracted the attention of several potential acquirers, including the US e-commerce giant Amazon. It is reported that Amazon intends to acquire Slack with a valuation of up to $9 billion. Based on this purchase price, the acquisition of Slack will also be the largest M&A transaction since the establishment of Amazon. For Amazon, which has been budget-conscious, what causes this company to spend so much? What is the reason for Slack to agree to sell himself to Amazon? The mutual attraction of both parties may come from information and communication in the workplace.
Alexa's penetration into the office: Amazon has been busy infiltrating the voice activation platform Alexa to the public. Smart speaker Echo has become a popular device for users' homes and hotel rooms, allowing people to check the weather, make reservations for Uber drivers, and adjust the lighting in the house. Alexa is currently infiltrating into the car, allowing drivers to get navigational information via voice commands and find the hotel. But in the office where Slack is good at, Alexa still has little to offer. Alexa has the skills to handle the user's daily work, such as adding a meeting schedule to a calendar via voice commands, so that users don't have to type in information with their fingers or dictate information to colleagues.
Strengthening cloud services: Amazon's cloud computing division, AWS, has dominated the market, helping companies save server and IT spending by having their computing systems hosted in Amazon's data centers. While AWS has an IT infrastructure, Amazon is working to develop more cloud office software to compete with Microsoft Office and Google's G-Suite. Slack's corporate chat capabilities, as well as integration with Dropbox, Github and other services, can help Amazon shorten its products with Microsoft and Alphabet, and complement Amazon's online video conferencing and file sharing tool Chime.
Amazon wants to sell goods to users when they work: Amazon has a growing B2B market, Amazon Business, which helps farmers book tractor accessories, help universities find lab equipment, and help office workers find discounted pens and sticky notes. . Amazon wants to bring its pioneering digital retail shopping experience to the workplace, as many of the orders are still being completed by phone and paper forms. Slack provides Amazon with a perfect solution to enter the office and also helps Amazon sell all its office supplies in the future. Future business users may say: "Alexa, help me book a post."
Amazon lacks a powerful messaging platform: It's true that Slack's 5 million users are still a far cry from Facebook Messenger's 1.2 billion users. But the journey of a thousand miles begins with a single step. As instant messaging services continue to erode mobile users more time and energy, Slack will be a ticket to Amazon's popular chat platform. Business users like the Slack service and use it in their daily lives.
Slack hopes to work with big companies: In January of this year, the enterprise version of Slack chat software was unveiled, which can serve large enterprises like IBM. Currently, IBM has more than 30,000 employees using Slack. However, Slack is still largely used by smaller startups. Amazon can help Slack be adopted by large companies that already use AWS and other Amazon productivity tools. This approach is like Microsoft's free offering of Slack's competing product, Teams, to Office 365 users.
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