From foundry to independent research and development, to provide special light sources according to market demand, from export to domestic market, after the pain of enterprise transformation, Chen Hui wants to grasp the domestic high-end lighting
Chen Huiguangbao (hereafter referred to as Chenhui), this company name may be seen in many places abroad, but in China, it is not familiar to the public.
This situation reflects the current situation of the domestic lighting industry. In 2006, the annual sales of China's lighting appliances was about 160 billion yuan, of which exports accounted for 10 billion US dollars. According to insiders, high-end products account for the main part of export light source, but these products are rarely sold in China; and some multinational lighting electrical enterprises have rarely promoted sales in China for various reasons.
It is in this context that Chenhui began to shift from export-oriented to the domestic market, focusing on China, and thus began the next decade of Chenhui. Zhao Guosong, chairman of the board of directors, said that although the profits of domestic sales of high-end products are not as good as those of export, the potential of the domestic market is incalculable, and Chenhui will follow the road of national big brands in the future.
From manufacturing in China to independent research and development
Zhao Guosong is a typical technical boss. After graduating from high school, he entered the local lighting company Sunshine Company and eventually became a technical backbone. With a mastery of the technical standards and craftsmanship of traditional lighting, Zhao resigned in 1992 and prepared to do one thing himself.
In the first two years of the creation of Chenhui Cao, the 6W and 8W small lamps used in the lamps were produced. The traders felt that the quality of Chenhui was good. They often used hundreds of thousands of cash to order and then sent them to Guangdong for sale to Hong Kong. The company produces emergency lights for the smash hit. Chenhui has also done many years of OEM work for world-class companies such as GE, Philips, Sivonia, and Osram. Export orders have gradually become the main business support for Chenhui's development.
If you just follow this route, today's morning glow may be different. The transformation came from the mid-1990s. At that time, the purple light tube used for banknote verification became the darling of the market. Chenhui also took this trend. In 2000, it even became the largest purple light tube manufacturer in the country, and its profit increased significantly. But more and more competitors, profits began to decline. Zhao Guosong realized that it would not be too profitable to continue production in such an environment, and he gave up his focus on it.
Zhao Guosong began to reflect on the high profits brought by the independent light source products of his own brand. Since 1996, orders for special light sources have gradually increased, and various strange lights have begun to appear in his eyes, such as insect repellent lamps. While in contact with foreign companies, he gradually realized that the lighting industry has been treated as an industry for several years. In the eyes of the industry, the lights are light pipes. However, what customers really need is a variety of services that can meet their needs. light source.
Such an idea gave Zhao Guosong a new direction to guide the development of Chenhui, which enabled Chen Hui to successfully withdraw from the traditional Chinese manufacturing industry on the road of selling sweat and sweat, and began to focus on the road of subdivision and innovative light source. But it also poses a new challenge for him: in the past, it only needed to supply on demand, and now Chenhui is keen to capture the most suitable signal to develop products according to the needs of the guest room and market.
Chen Hui began to seek help from the outside brain. Zhao Guosong took his team to visit famous universities and research institutes in China, hoping to persuade experts from various disciplines to help Chen Hui. At present, Chenhui has worked closely with more than 20 well-known universities and research institutes in more than 20 experts to bring multidisciplinary knowledge together and turn a steady stream of ideas into products.
Now, special light sources have accounted for more than half of Chenhui's sales. Independent research and development brought to Chenhui, not only higher profits. In the direction of product research and development, focusing on light source, focusing on electrical appliances, developing related tools, focusing on the development and application of light sources and supporting lamps in professional fields, highlighting product specialization and differentiation has become the strategic core of Chenhui.
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