Recently, the United States NBC cable channel Syfy is about to broadcast a short TV series called "Halcyon." The biggest feature of this short play is that it can be viewed with virtual reality glasses. This will be good news for users who are eager to try VR devices but have no feelings about things like games.
At the same time, there are views that this may be a manifestation of virtual reality technology from specialized to civilian. With the emergence of a large number of related products such as virtual reality glasses and the expansion of virtual reality content coverage, the specialized technology of virtual reality has gradually become close to the people. The "National VR" situation will soon be realized.
However, 500px CEO Andy Yang has reservations about this view. He mentioned in relevant review articles:
"I believe that one day, human beings will be able to realize the universal popularity of virtual reality technology. But this day, it is still a bit far from today."
The cost of equipment purchase is still the first big mountain to span across the countryAs already mentioned above, it is now an era when virtual reality equipment emerged. Virtual reality glasses are erupting like springs and have been able to achieve full coverage from entry level to professional level.
If you need a simple glasses, you can choose Google Cardboard. If you are a professional user, Oculus Rift and the upcoming HTC Vive can also meet your needs. Therefore, it is incorrect to say that the high cost of equipment acquisition is mainly due to the fact that virtual reality equipment is too expensive.
Really making the purchase cost high is the cost of the whole system of watching virtual reality.
First of all, virtual reality glasses have high requirements for the resolution of the screen. Ordinary 1080P screens are not able to meet the requirements of virtual reality, and 2K resolution is only a relatively basic setting. Although users can experience virtual reality even when they add a 1080P mobile phone to Google Cardboard glasses, the experience may not be what they expected.
In addition to the screen, other hardware configurations also require a certain amount of cost to build. If you let a user who only looks at a short play spend thousands or even nearly 10,000 yuan to configure a device, this idea is obviously unrealistic and it cannot meet the requirements of popularization.
The lack of content is mere appearance, and high production costs are fundamentalIn addition to equipment purchases, high content production costs are also a big problem.
Andy Yang believes that the biggest problem facing virtual reality is not poor content. The lack of content for the general audience is only a representation, and its high production cost is the most fundamental reason.
According to reports, recording equipment and production software for virtual reality are not able to accomplish the same with a 360° camera and even a simple device such as a mobile phone, which are cheaper to start, than instagram and 360° images of Flickr. Production.
The production of virtual reality requires a long learning time and some related knowledge bases. In addition, the demand for funds is high. This will shut out some small-scale and small-cost production teams, and the content of virtual reality cannot be large. The main reason for high-speed production.
Andy Yang In explaining this issue, he also mentioned YouTube 360° videos that have something in common with their production costs.
360° video is simpler than content in virtual reality for content acquisition. After all, it does not require related eyewear equipment, nor does it require high computer configuration. However, 360° video also faces the problem of high production costs. Although YouTube has invested enough funds in this area, due to the high cost of acquisition of special cameras and the fact that the technology is too new to reflect the difficulty of production, the 360-degree video also failed to reach the level of one million.
Similarly, the virtual reality content is the same.
To popularize, there are many things that should be consideredAt present, the outbreak of virtual reality glasses allows us to see the possibility of development in this area. If you want to talk about the popularity of the current state, it is really a bit far. After all, there are many things that need to be considered.
On the hardware side, besides the advancement of virtual reality technology, the technological upgrading of other related products is also very important. Such as the popularization of high-resolution mobile phones or other mobile devices, and the related production costs, etc., these are also the rates that affect the transition from professionalism to civilianism in virtual reality.
In terms of content, virtual reality also has the attribute of “consumable contentâ€, and also adheres to the principle of “content is kingâ€.
The current development and popularity of virtual reality are limited by content supply. The content of the output is small and the content tends to be more professional, which limits the expansion and development of the market. Even if the hardware production keeps up, it is also poor in content and reduces the market's ability to digest.
Only when the production cost of virtual reality content is reduced and production is made simpler, and more content is available to the general public, virtual reality can talk about the popularity of this event. Otherwise, manufacturers make more and more cool devices are in vain.
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