Consumer-oriented drone giant Dajiang has received more than 30 times of subscriptions in its ongoing financing, and it is in a strong position in the financing process, requiring investment institutions to provide interest-free loans. It can be said that after the completion of this financing Xinjiang will not have to worry about funding at all, and it may not be bad money. It may launch a fierce price war in the industry drone market to quickly gain market share.
According to the introduction, the current round of financing in DJI adopts the innovative financing method of Class D + B combination, that is, the investment institution needs to invest a certain proportion of Class D interest-free loan financing in order to obtain the qualification of Class B equity financing, and the investment institution actively subscribes. Under the circumstance, it is very likely that Dajiang will obtain more than the expected amount of financing and the diluted equity will be more limited.
DJI's favor of investment institutions has an important relationship with its excellent performance. According to its executives, 2017 revenues reached 18 billion yuan, and the valuation of 15 billion US dollars is expected to be about 16 times higher than the current PE. Xiaomi, who is preparing for the IPO, assumes that the valuation of the $80 billion PE is 70 times. It can be seen that the valuation of Dajiang is relatively low. It is no wonder that it has been sought after by investment institutions.
Dajiang has shown strong competitiveness in the consumer drone market. About 80% of its revenue comes from overseas markets, and its share of the global consumer-grade drone market is about 70%. Under the competition in Dajiang. Consumer-grade UAV companies at home and abroad have been in trouble and laid off or closed down.
However, the industry is applying the drone market. Dajiang is now just getting started. It needs to invest in improving its technical strength in the industry application market and building its own service team. These require a lot of capital investment, which may be its own business. The reason for choosing financing to quickly expand in the drone market with excellent performance.
Of course, for DJI, the best way to rapidly expand the UAV market in the industry is price war. This is also an important reason for its rapid success in the consumer-grade UAV market. Under the driving of DJI, there is no global consumer level. The price of man-machines has rapidly dropped to the level that the general public can afford. The lowest price of the “Xiao†SPARK, which is the lowest price, is only 2,999 yuan, which is cheaper than a high-end mobile phone, and brings quite good operation. Experience, so it is possible to quickly occupy the market.
At present, Dajiang has launched a price war in the agricultural plant protection drone market. The price of the MG1S released in March last year was 42,150 yuan. The price of the upgraded version of the MG-1S Advanced released at the end of last year was rapidly lowered to 29,999 yuan. The industry's dominant ultra-flying drones launched an offensive, and its executives said they would quickly expand in the industry's application drone market even if they didn't make money. At present, Dajiang has also received orders in foreign markets. It is reported that it has received orders from 1,000 Komatsu companies in Japan to help it achieve intelligent construction.
After the completion of this financing, Dajiang, which believes that it is not bad, will launch a more aggressive price attack in the industry to adopt the drone market, in order to replicate the success achieved in the consumer drone market to the industrial application drone market. Of course, compared with the consumer-grade UAV market, the industry application market is different. Dajiang is likely to encounter some difficulties in this industry. Whether rapid expansion will bring problems is worthy of attention in Dajiang.
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