Dehao Runda Company's previous main business is small household appliances. It is one of the three largest small household appliance export enterprises in China. In 2009, it acquired the LED industry through acquisition, implemented a dual main business strategy, and comprehensively cut LED chip manufacturing, packaging and downstream application products. In the manufacturing field, we will promote the development of the LED industry with the experience of small household appliances and its own scale advantages and financial strength. Dehao Runda's move to the LED industry has been hailed as a gorgeous turn, but for Dehao Runda, the opportunity to enter the LED industry is greater than the risk. The company invests through acquisitions, investment in its own funds, joint ventures, etc. The way to expand the market share of the LED market, complete the industrial layout in the early days of turning.
Self-investment construction
On December 10, 2009, Dehao Runda issued a notice stating that the company intends to use its own funds to unilaterally increase the capital of North American Electric (Zhuhai) Co., Ltd., a wholly-owned subsidiary, by US$500,000 (approximately RMB 3.41 million).
As North American Electric intends to increase LED-related products and electromechanical equipment in its business scope, the company's capital increase can increase its own capital, reduce asset-liability ratio and improve operational capacity. Before and after the capital increase, North American electrical appliances are wholly-owned subsidiaries of the company, so this capital increase will not affect the consolidated financial statements of Dehao Runda.
Dehao Runda's subsidiary, Dehao Runda International (Hong Kong) Co., Ltd. established Yangzhou Dehao Runda Optoelectronics Technology Co., Ltd. in Yangzhou on December 20, 2009. The total investment of the project is nearly 100 million US dollars. The planned investment of the first phase is 49.8 million US dollars, the registered capital is 25 million US dollars, and the land acquisition is 150 mu, which is mainly used for LED projects. The second phase of the project has an investment of 50 million US dollars and a registered capital of 20 million US dollars. The increase of 143.5 mu of land is mainly used for the MOCVD project. After the completion of the project, the entire industrial chain of LED upstream chips, midstream packaging and downstream applications will be covered.
On February 1, 2010, the Wuhu Municipal Government and the Dehao Runda Photoelectric Co., Ltd. chip project cooperation signed a formal contract, the project to non-public offering of shares, the total investment reached 6 billion yuan. Wang Donglei, chairman of Dehao Runda, revealed that the company will establish a large-scale LED optoelectronic industrial base in the next 18 months. The base will cover the middle and lower reaches of the LED lighting industry chain, including chips in the core technology areas of the industry. Manufacturing, cutting. The base covers an area of ​​816 mu, with a planned total investment of 6 billion yuan. The first phase investment is 2.3 billion yuan, mainly including the manufacture and sale of LED chips, packaging and lighting. Among them, LED chip project plans to invest 500 million yuan, the annual average sales revenue will reach 487 million yuan after completion of production; LED packaging project plans to invest 570 million yuan, the annual average sales revenue will reach 1.92 billion yuan after completion; LED lighting project plans to invest 5.33 yuan After 100 million yuan, the annual sales revenue will reach 1.8 billion yuan.
Second cooperation investment
On February 1, 2010, Dehao Runda announced the resolution of the first extraordinary shareholders meeting in 2010, and reviewed and approved the “Proposal on Signing a Major Joint Venture Agreementâ€. Dehao Runda (75%) has a joint venture with South Korea's Epivalley (15%) and the UK's Max Alpha (10%) with a registered capital of US$15 million. The first phase was completed at the end of 2010, 13 Aixtron MOCVD epitaxial furnaces with a total investment of 60 million US dollars; the second phase was completed at the end of 2011, 20 epitaxial furnaces; if the progress is smooth, the third phase (starting in early 2012) will invest 30-100 units. Epitaxial furnace.
The partnership also includes DeHao Runda's complete, exclusive and continuous access to Epivalley LED chip-related technology, which can circumvent the patent risks common to domestic LED chip manufacturers; Epivalley will do its utmost to support the new company to become Asia's top LED manufacturer. It is also an industry leader in LED brightness, product consistency and more.
It is reported that Epivalley is the world's leading LED chip manufacturing company. In the future, the company will license all relevant intellectual property rights of the manufactured products and promise to continue to transfer technology during the contract period. At the same time, Epivalley charges royalties in accordance with the terms agreed by both parties. After the new factory is built. Epivalley must support product development, quality stability, and failure analysis.
Three acquisition model
Dehao Runda started tracking the LED industry in 2008. In 2009, it acquired a 51% stake in the well-known LED packaging and application company Jianlongda and a 30% stake in Ruituo through the transfer of block trades and shareholding agreements (indirect acquisition through Jianlongda) 60%) to introduce strategic investors and strategic cooperation with Guangdong Jianlongda on LED projects. After the completion of the share transfer, Dehao Electric is still the company's largest shareholder, Guangdong Jianlong reached the second largest shareholder.
In 2009, Dehao Runda spent RMB 123 million to acquire the assets of Guangdong Jianlongda Optoelectronics Co., Ltd., Enping Jianlong Circuit Board Factory and Shenzhen Ruituo Display Technology Co., Ltd. to expand its LED business. Through the introduction of strategic investors, the company officially opened the prelude to enter the LED industry. The company will use Taishan Jianlong as its main platform for cooperation with Guangdong Jianlongda to develop the LED industry, and make full use of the advantages of Guangdong Jianlongda in the LED industry's production, technology and sales channels to accelerate the development of the company's LED projects.
Analysts believe that Dehao Runda's development of LED business is both a realistic requirement and a long-term development. The global economic crisis has made the profit prospects of small household electrical appliances unclear, and new business areas and sources of profit growth have become the realistic requirements for the company's development. The broad prospects of the LED industry provide a great imagination for the company's profitability improvement. The company quickly cut into the LED industry through mergers and acquisitions. After acquiring the LED related assets of Guangdong Jianlongda at the beginning of the year, it acquired a 60% stake in Shenzhen Ruituo. And set up optoelectronics companies in Wuhu and Yangzhou respectively, cutting into the LED industry from downstream packaging applications, and gradually extending the industrial chain to the production of LED chips and epitaxial wafers.
Under the profit support of LED projects acquired last year, Dehao Runda continued to “report†in the first quarter. The company's net profit increased by 233.42% year-on-year, and earnings per share were 0.03 yuan, up 250% year-on-year. Because of the optimistic development of the LED industry, China's 440 million "betting" Dehao Runda, in the first quarter, bought 22.84 million shares.
However, some researchers also said that since Dehao Runda has just entered the LED business, there has not been much accumulation before. The profit growth of the company's LED assets needs further observation. At this stage, there may be only short-term trading investment opportunities, and sustainability. The valuation increase will also require the support of substantial performance growth.
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