In 2017, for the automotive industry in China, it was a year of turbulent times. The oil tanker market continues to be unpopular with the black swan. Geely has caused the industry to break through the eyeglasses. When the new energy market leaps forward, a double-pointing policy has bred the ripened eggplant. The smart network alliance has transformed from a geek game to a national one. The key point is that the shared economy is only open to the market and it is tight to the industry.
Before we had talked about the ups and downs of the traditional car companies 2017, our previous annual summary series had already used the heroes of the sales rankings to see the decline and independence of the Korean law.
However, it is only the tension of the industrial structure, but it does not reflect the changing pattern of the industry. In the Internet era, the Chinese automobile industry, which was swept by the Internet, and the other three sections, New Energy, Intelligent Networking, and the Shared Economy, have also gradually taken shape after the nourishment and accumulation of the past year, and have developed different paths.
Keywords: policy guidance
The keywords we intercepted in 2017 were first: "policy".
The impact of industrial policy on an industry tends to have a nuclear explosion effect. In 2017, the most talked about is the subsidy withdrawal, that is, government guidance is about to gradually withdraw from the market, leaving companies more space for free competition. The “Measures for the Concurrent Management of the Average Fuel Consumption of New Passenger Vehicles and New Energy Vehicles†directly leads to a climax of discussions on policies.
The introduction of this method directly determines the new pattern of China's auto industry in the future, and at the same time it will increase the access threshold for new energy autos. The urgency of leaving time for car companies also caught the traditional car industry by surprise.
In fact, using policies to guide the industry to gradually transition to new energy sources is particularly evident in 2017. From January to October last year, the state issued a total of 32 new energy automobile related policies (including five drafts for solicitation of opinions), involving macros, subsidies, infrastructure, safety management, and technology research and development.
In addition to the "dual-integration" policy, it also includes "Regulations on the Management of New Energy Vehicle Manufacturers and Product Access" that require market access, battery volume ratio, etc., and "Industrial Foreign Investment Guideline" to adjust the ratio of investment shares in enterprises. Catalogue (Revised in 2017) and guidance on commercial new energy vehicles, etc.
In this regard, Dr. Wang Jiawen, a scholar of the Department of Transportation System Engineering at the University of Shanghai for Science and Technology, said that the focus of these policies lies on the implementation level. The previous management of cost-cutting behaviors such as fraudulent supplementation is relatively high, and the double-integration system test is aimed at reforms at the implementation level. .
Also affected by the policy is the development of Intelligent Networking.
Since the integration of science and technology, artificial intelligence, and automobiles has been a game of geeks, it is an act of mutual assistance between Internet companies and auto companies. The former hopes to enter the trillion-dollar market, which is still one of the pillar industries, to make second-hand money, while the latter wants to The expectation is that new things can help the long-faded traditional industries to start the second revolution and thus transform and upgrade.
The country has clearly seen the important position that science and technology is increasingly demonstrating in international competitiveness. According to the overall deployment and requirements of the “Made in China 2025†strategy and the “Guidelines for the Implementation of Manufacturing Innovation Center Construction Projects (2016-2020)â€, by 2020 We must build around 15 national manufacturing innovation centers around the transformation and upgrading of key industries and major common needs in the new generation of information technology, smart manufacturing, additive manufacturing, new materials, and bio-medicine. Among them, the automobile field has two centers, one is the new energy center and the other is the intelligent networked center.
Just last month (December 19th), according to a number of listed companies in the automotive industry, an announcement, led by the Ministry of Industry and the Chinese Society of Automotive Engineering, the main push, the registered capital of 1.05 billion yuan, the assembly of 21 domestic industry leaders and research institutes The intelligent think-tank of the national innovation strategy in the automotive field has emerged as the times requires.
The birth of this platform means that the country will undertake R&D and breakthroughs in the industry's common technologies and key technologies, and the retailers will concentrate and work together to engage in big issues.
The synchronization with the new energy and intelligent network is the rise of the sharing economy. As the share-sharing growth of the shared economy in the automotive industry began in 2016, shared travel in 2017 began to become more standardized and scaled.
First, in the area of ​​sharing network vehicles, Beijing, Shanghai, Shenzhen, and other places have introduced new policies for car management, and strict regulations have been imposed on the operating vehicles and personnel of the network about car platforms. The market is constantly experiencing pancakes, delisting, the myth of destruction from the easy to the Chinese car, and the disappearance of the carpool and the U.S. group. Finally, the industry forms a pattern of absolute market share under the dual control of capital and policies. .
The shared bicycles experienced a roller coaster-like shock in 2017. Low-carbon, environmental protection, and even shocked the United Nations, China has returned to the era of bicycle power, but in this era, labeled "green" and "sharing."
In the data provided by the cheetah think tank, ofo's active penetration rate was 0.523%, and the average number of openings per week was 15.9%; Mobi Bike's active penetration rate was 0.487%, and the average number of openings per week was 23.3. In particular, on the data of the active penetration rate, ofo and Mobike have opened a clear gap with the players in the second camp.
And Mobike has taken the first step and has begun to test the water and share cars. At the end of 2017, Mobike released news that it would cooperate with Guizhou Xinte Electric Vehicles to jointly customize Mobike to share cars, power electric vehicles and initiate the establishment of a shared car investment fund. In other words, we may soon see the shared car named after Mocha.
This level of activity is not only due to people's favor, but also the government's support. When some small-cost shared bicycle companies have been unable to enter first-tier cities and second-tier cities, small localities and scenic spots have become their blessings for survival. At present, Baibai bicycles, Xiaoqiang bicycles, and intellectual bicycles have joined forces with the scenic spots to launch shared services. Cooperating with them is the cooperation of related scenic spots. Such as Sichuan Xianhai District, Guangdong Pingyuan and other tourist attractions, on the sharing of bicycles or choose to contract with a single contractor, or take a relatively open attitude, and take the initiative to set parking spaces.
Meng Hao, deputy director of the Policy Research Office of the Reform Commission, and a press spokesman, said that they will promote the orderly development of new industries and new modes of sharing economy. On the one hand, clean up the administrative licenses and commercial registrations that restrict the development of the shared economy, and vigorously promote the opening of data sharing and public data resources in government departments. On the other hand, it explored and established a multi-stakeholder collaborative governance mechanism for the shared economy, and promoted the participation of governments, platform companies, industry associations, resource providers and the public.
As for sharing, the government level has not given more guidance on the strength. However, along with the trend of development, the industry is still showing various trends such as intensification, scale, and cooperation.
This situation not only facilitates the unified management of the government, but also positively promotes the overall uplift of service quality.
As a major automobile country, China has always been talking about the speed of manufacturing in China and China. In the Nineteenth National Congress just held, the automotive industry put forward the guidance and hope of “manufacturing a powerful country, a strong network, and a strong traffic countryâ€. This is not only a policy for cars. A new development opportunity for the industry will become another guidance for realizing the great rejuvenation in the automotive industry.
From the perspective of top-level considerations, the formulation of this series of policies has considered the transformation of resources and the avoidance of energy crisis at the macro level. At the same time, it has also considered how to bypass the 100-year accumulation of Western countries in the field of internal combustion engines and try to use the three Self-owned enterprises pulled down the relatively close starting line, enhanced the quality and brand of China's auto industry, and completed the revival plan for the automotive sector.
However, these three sectors have gradually exhibited their own laws and characteristics in the development of the past 2017. On the one hand, we have to summarize, on the other hand, we also explore how to open up a more optimal situation in such a situation. The way forward.
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