Recently, the Guangdong Lighting Association organized a survey on the operation status of lighting electrical appliances. The survey targets a number of Guangdong lighting electrical appliances companies such as NVC, Snowlight, Jiufo, Weilai, Yinghui and Changlong. According to the survey, 60% of the companies indicated that the sales volume has increased. This shows that the lighting enterprises with a certain scale still maintain a certain development trend in the economic downturn.
At present, the economic environment at home and abroad is not conducive to the development of lighting enterprises. In the context of severe economic situation and reduced industry profits, the lighting industry is determined by its own characteristics that the entire lighting industry is relatively scattered, and a large number of enterprises belong to small and medium-sized enterprises. The consistency of the products is also very weak, making it impossible to carry out large-scale manufacturing production like home appliances and other manufacturing industries. Coupled with raw material prices, labor costs and exchange rates, interest rates and other factors, enterprises this year's production and operation encountered different situations and different levels of difficulty, this winter is getting harder and harder.
In the lighting industry of Guangdong Province, SMEs account for nearly 80% of the total. These enterprises have many problems, such as channel aging in product marketing, channel conflicts and weak channel control, weak brand competitiveness, and product development and innovation capabilities. Weak, etc., anti-risk and anti-impact ability is weak. To this end, the Guangdong Provincial Lighting Association recently organized a survey of the operation status of lighting appliances, including NVC, Shell, Jiufo, Weilai, Yinghui, Changlong and many other Guangdong lighting electrical enterprises. According to the survey, 60% of the companies said that sales have increased, which shows that lighting companies still maintain a certain development trend in the economic downturn.
The profit level of Guangdong photo-enterprise is lower than that of the whole country
The survey results show that the operating costs of the enterprises involved in the survey increase from 8% to 40%, most of which are between 10% and 20%, and only some companies reach 40%. Profit margins fall between 5% and 30%, with most profits falling between 10% and 20%. Through investigation and analysis, the changes in the above data have a lot to do with the scale of sales of enterprises. The smaller the sales volume, the less the data will be, indicating that the current industry's dilemma is mainly to deal with small enterprises. This conclusion can be seen in the comparison between the sales of the company and the same period last year. According to the survey, 60% of companies said that sales have increased, ranging from 8% to 79%. 20% of companies said that they have fallen, ranging from 20% to 30%. More than 10% of the companies said that they are flat, which means that some enterprises with relatively large scales can maintain a development trend in this economic environment.
The business conditions of the above companies are closely related to the development of the entire Guangdong lighting industry. The problem of the decline in the profit of the Guangdong lighting industry this year is relatively large. According to industry analysts, the profit of the Guangdong lighting industry in the first half of this year has dropped by about 24% compared with the same period last year. However, the profits of the national lighting industry increased by about 12% during the same period. It is understood that the consumption profit rate of Guangdong Province last year was 1.86%, while the national profit rate was 3.64% in the same period. This also shows that the overall profit level of Guangdong enterprises has declined this year. This is a relatively big problem facing the Guangdong lighting industry.
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