We may have been indoctrinated with a common sense since we were young: Do not sit too close to the TV, otherwise it will not be good for your eyes. This view was established at the time of the television display technology level. In the CRT display era of the 1990s, due to the immature imaging technology, the TV size was generally around 38 inches.
Since then, TV technology has developed from DLP rear projection TV to LCD era, but watching large-screen TVs still needs a certain distance, because the graininess of close-up viewing will still be relatively serious, and the oppressive feeling of the eyeballs will make people feel Feeling uncomfortable. Therefore, most of the previous living room TVs have a mainstream size of 55 inches.
TV welcomes the era of big screen
However, with the consumer upgrading and industrial upgrading of the color TV industry, large-size TV products have already entered the popularization stage and become the primary choice for emerging consumers. According to data from Yikang, in 2016, retail sales of 60-inch, 65-inch, and 70-inch ultra-sized models increased by 49.4%, 11.8%, and 44.5% year-on-year, respectively. During the 2016 Spring Festival, 55-inch and larger ultra-screen TVs were more It is up to 60% of the market.
One of the reasons behind the arrival of TV in the era of large screens today is that the cost of large-screen TVs has been lowered, and consumers’ desire to choose a big screen has become stronger, followed by the increase in consumer income, and the large screen is in line with people’s better vision. Rendered with the pursuit of home theater effects. The more important factor is that the large-screen TV size no longer has hardware limitations and requirements for viewing distance.
Trends and Causes Behind Big Screen TV
We know that, on the one hand, with the rapid development of television display technology and technology, high-end TV products can basically give people a clear picture of enjoyment, while the TV screen becomes larger, but the demand for living room area is reduced.
In the past, five years ago, the best viewing distance for 65-inch TVs given by the authoritative media was 5.7 meters. Jingdong's proposed TV placement range was 65 inches 4.5 meters one year ago. In the 1080P full-steer butler, the TV will not see a noticeable graininess due to the factors of long-distance watching, while the close-range viewing will feel obvious graininess, and the display with low resolution will cause damage to the eyeballs. . Therefore, the distance between a person and a television has a certain hard requirement. But at present, we have basically entered the era of 4K or even 8K.
The 4K technology greatly increases the resolution because it has a smaller dot pitch and more fine-grained edges. When users watch TVs at a close distance, they do not feel pixel arrays and produce blurred and rough images.
From 2K to 4K to 8K, more and more advanced display technology is applied to large-screen televisions, and the distance between people and televisions can be shortened. Usually the 50-inch screen 4k TV viewing distance can be shortened to about 1-1.5 meters, in the 8K environment, the viewing distance can be shortened to about 60 cm. Insiders pointed out that "8K images will be the key to improving the future of human life."
Advances in quality display technology have brought about the popularity of large-screen televisions - because smaller indoor spaces can also accommodate large-screen televisions. For example, even a 65-inch large-screen TV, the best viewing distance is shortened to about 2 meters, and can be put into a living room of about 20 square meters.
Quantum dots are an important node for TV industry to break through the viewing distance
On the other hand, quantum dot technology has played a huge role in shortening the television viewing distance. Quantum dot technology has been brought into the public eye by Samsung since 2014. From the first-generation quantum dots, to the second-generation quantum dots, to this year's QLED quantum dots, each generation of quantum dots has brought about a certain breakthrough in image quality technology.
The reason why quantum dot display technology is the key to breakthrough viewing distance is that, on the one hand, quantum dots are inorganic single crystals, which are better than organic light-emitting materials and can restore 100% color rendering volume with a maximum brightness of up to 2,000 megapixels. This means that it can restore all colors at any brightness level.
The use of quantum dot technology doubles the color of the LCD display, greatly enhancing the color expression - for example, can display a very deep black, both in bright and dim scenes can display rich details, close to the real The world's ultimate visual experience, its backlight allows the display of color purity, color saturation than competitors in the past and other display technologies, which means that short-range viewing can effectively reduce and alleviate visual fatigue.
Samsung's QLED TV quantum dot technology is more high-bright and long-lasting this year - higher clear images, better colors and wider natural color gamut. High-definition picture, higher color gamut coverage and color purity also greatly reduce the pressure on the eyeball.
On the other hand, because QLEDs have a wider range of natural color gamut and color expression, the distance makes the user feel that the screen is more realistic, especially watching 3D images, the stronger the sense of reality and reality, the easier it is to create realistic and shocking cinematic versions. Screen effect.
In general, the advantages of QLED TVs for LCDs are: clearer picture, better color performance and natural color gamut, and wider viewing angle and immersion. In the past, LCD TVs dominated the large-screen TV market for a decade, but its shortcomings in color rendering did not solve the contradiction between size and viewing distance. The breakthrough in QLED quantum dot technology is an important part of breaking the game.
As mentioned earlier, one year ago, JD.com suggested a range of 65 inches and 4.5 meters. Today, with the outbreak of Samsung's QLED TV, 4 meters of 75-inch TVs and 3 meters of 65-inch TVs have become mainstream. The Samsung OLED with 88-inch Q9F, 75-inch Q8C, 75-inch Q7F and other products as the representative, declared the living room has entered the era of 75-inch screen.
Conclusion
In general, the new QLED technology has brought about another revolution in picture quality in terms of display color enhancement and contrast. Therefore, it is no longer appropriate to compare the current flat-panel or curved QLED TVs with past CRT TV sets. The old rules of television size and viewing distance are no longer applicable.
Because of this, the market for QLEDs has grown rapidly, even surpassing OLED TVs. According to China Yikang monitoring data, the retail sales volume of QD TVs in 2016 was more than 7 times higher than that of OLED TVs. In Weeks 1-14 of 2017, the penetration rate of QD TV's retail sales in the color TV market has reached 4.77%. Over the same period, OLED TVs have achieved only 1.22% of retail sales penetration rate. Therefore, QLEDs are more effective in terms of coverage and cost performance. There are advantages.
Looking at today, China’s rising middle class has become the main force behind the consumption upgrade trend. The increase in people’s income drives demand for higher quality of sensory experience and home theater. In the era of big screens, it is necessary to cater to the current situation. The most important requirement of consumers is how to solve the short board of viewing distance. From the current point of view, with the continuous development of the quality technology, the distance is no longer a rigid requirement for watching large-screen televisions.
In the past, television was mainly regarded as a tool for watching the definition of limited television programs. In the future, television can be viewed as a movie, and the sense of immersive package given by the picture is getting stronger and stronger. With living room TVs entering the 75-inch large screen era, and the advent of small living rooms and large TV eras, large-screen Quantum-dot TVs will not only become a home theater watershed, but will also be an important breaking direction for consumers to drive a new wave of replacement for TV products. .
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answer questions!
Since then, TV technology has developed from DLP rear projection TV to LCD era, but watching large-screen TVs still needs a certain distance, because the graininess of close-up viewing will still be relatively serious, and the oppressive feeling of the eyeballs will make people feel Feeling uncomfortable. Therefore, most of the previous living room TVs have a mainstream size of 55 inches.
TV welcomes the era of big screen
However, with the consumer upgrading and industrial upgrading of the color TV industry, large-size TV products have already entered the popularization stage and become the primary choice for emerging consumers. According to data from Yikang, in 2016, retail sales of 60-inch, 65-inch, and 70-inch ultra-sized models increased by 49.4%, 11.8%, and 44.5% year-on-year, respectively. During the 2016 Spring Festival, 55-inch and larger ultra-screen TVs were more It is up to 60% of the market.
One of the reasons behind the arrival of TV in the era of large screens today is that the cost of large-screen TVs has been lowered, and consumers’ desire to choose a big screen has become stronger, followed by the increase in consumer income, and the large screen is in line with people’s better vision. Rendered with the pursuit of home theater effects. The more important factor is that the large-screen TV size no longer has hardware limitations and requirements for viewing distance.
Trends and Causes Behind Big Screen TV
We know that, on the one hand, with the rapid development of television display technology and technology, high-end TV products can basically give people a clear picture of enjoyment, while the TV screen becomes larger, but the demand for living room area is reduced.
In the past, five years ago, the best viewing distance for 65-inch TVs given by the authoritative media was 5.7 meters. Jingdong's proposed TV placement range was 65 inches 4.5 meters one year ago. In the 1080P full-steer butler, the TV will not see a noticeable graininess due to the factors of long-distance watching, while the close-range viewing will feel obvious graininess, and the display with low resolution will cause damage to the eyeballs. . Therefore, the distance between a person and a television has a certain hard requirement. But at present, we have basically entered the era of 4K or even 8K.
The 4K technology greatly increases the resolution because it has a smaller dot pitch and more fine-grained edges. When users watch TVs at a close distance, they do not feel pixel arrays and produce blurred and rough images.
From 2K to 4K to 8K, more and more advanced display technology is applied to large-screen televisions, and the distance between people and televisions can be shortened. Usually the 50-inch screen 4k TV viewing distance can be shortened to about 1-1.5 meters, in the 8K environment, the viewing distance can be shortened to about 60 cm. Insiders pointed out that "8K images will be the key to improving the future of human life."
Advances in quality display technology have brought about the popularity of large-screen televisions - because smaller indoor spaces can also accommodate large-screen televisions. For example, even a 65-inch large-screen TV, the best viewing distance is shortened to about 2 meters, and can be put into a living room of about 20 square meters.
Quantum dots are an important node for TV industry to break through the viewing distance
On the other hand, quantum dot technology has played a huge role in shortening the television viewing distance. Quantum dot technology has been brought into the public eye by Samsung since 2014. From the first-generation quantum dots, to the second-generation quantum dots, to this year's QLED quantum dots, each generation of quantum dots has brought about a certain breakthrough in image quality technology.
The reason why quantum dot display technology is the key to breakthrough viewing distance is that, on the one hand, quantum dots are inorganic single crystals, which are better than organic light-emitting materials and can restore 100% color rendering volume with a maximum brightness of up to 2,000 megapixels. This means that it can restore all colors at any brightness level.
The use of quantum dot technology doubles the color of the LCD display, greatly enhancing the color expression - for example, can display a very deep black, both in bright and dim scenes can display rich details, close to the real The world's ultimate visual experience, its backlight allows the display of color purity, color saturation than competitors in the past and other display technologies, which means that short-range viewing can effectively reduce and alleviate visual fatigue.
Samsung's QLED TV quantum dot technology is more high-bright and long-lasting this year - higher clear images, better colors and wider natural color gamut. High-definition picture, higher color gamut coverage and color purity also greatly reduce the pressure on the eyeball.
On the other hand, because QLEDs have a wider range of natural color gamut and color expression, the distance makes the user feel that the screen is more realistic, especially watching 3D images, the stronger the sense of reality and reality, the easier it is to create realistic and shocking cinematic versions. Screen effect.
In general, the advantages of QLED TVs for LCDs are: clearer picture, better color performance and natural color gamut, and wider viewing angle and immersion. In the past, LCD TVs dominated the large-screen TV market for a decade, but its shortcomings in color rendering did not solve the contradiction between size and viewing distance. The breakthrough in QLED quantum dot technology is an important part of breaking the game.
As mentioned earlier, one year ago, JD.com suggested a range of 65 inches and 4.5 meters. Today, with the outbreak of Samsung's QLED TV, 4 meters of 75-inch TVs and 3 meters of 65-inch TVs have become mainstream. The Samsung OLED with 88-inch Q9F, 75-inch Q8C, 75-inch Q7F and other products as the representative, declared the living room has entered the era of 75-inch screen.
Conclusion
In general, the new QLED technology has brought about another revolution in picture quality in terms of display color enhancement and contrast. Therefore, it is no longer appropriate to compare the current flat-panel or curved QLED TVs with past CRT TV sets. The old rules of television size and viewing distance are no longer applicable.
Because of this, the market for QLEDs has grown rapidly, even surpassing OLED TVs. According to China Yikang monitoring data, the retail sales volume of QD TVs in 2016 was more than 7 times higher than that of OLED TVs. In Weeks 1-14 of 2017, the penetration rate of QD TV's retail sales in the color TV market has reached 4.77%. Over the same period, OLED TVs have achieved only 1.22% of retail sales penetration rate. Therefore, QLEDs are more effective in terms of coverage and cost performance. There are advantages.
Looking at today, China’s rising middle class has become the main force behind the consumption upgrade trend. The increase in people’s income drives demand for higher quality of sensory experience and home theater. In the era of big screens, it is necessary to cater to the current situation. The most important requirement of consumers is how to solve the short board of viewing distance. From the current point of view, with the continuous development of the quality technology, the distance is no longer a rigid requirement for watching large-screen televisions.
In the past, television was mainly regarded as a tool for watching the definition of limited television programs. In the future, television can be viewed as a movie, and the sense of immersive package given by the picture is getting stronger and stronger. With living room TVs entering the 75-inch large screen era, and the advent of small living rooms and large TV eras, large-screen Quantum-dot TVs will not only become a home theater watershed, but will also be an important breaking direction for consumers to drive a new wave of replacement for TV products. .
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answer questions!
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