One of the difficulties in shopping online is that anything that needs to be worn, such as clothes, watches, cosmetics, or jewelry like this, is hard to imagine how it would look when it was actually worn on people. Now jewellery brand Gabriel & Co is working with several other retailers to solve this problem using Augmented Reality (AR).
The Gabriel Magic app is part of a Gabriel&co project that uses modern technology to connect gabs between physical stores and online stores. The Gabriel Magic app uses AR to give customers a better idea of ​​what the item looks like in real life.
Users can use the virtual part in the design process through the AR and create a custom version of any part in the Gabriel & Co collection. Then, you can see realistic 3D images, you can see the full 360 degree panorama, and even see the final version of your hand, let you fully appreciate it. Customers can even save pictures to share with friends and family, and then go to the store to order.
Another use of virtual technology is to serve employees in physical stores because employees can access all available Gabriel & Co jewelry-style catalogs through a virtual display window. There is no need to have every possible design in stock, saving unnecessary inventory space and money.
Jack Gabriel, CEO of Gabriel & Co, said: "As technology has changed the way we do business, direct contact with customers has become more important. Fortunately, there are many suitable Tools are easier to help us."
At Gabriel & Co., we are thinking about the status quo. We pay close attention to changes in the market, and with the emergence of new demand, we develop forward-looking products. This gives our retail partners an edge in the customer experience.
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