Ou Man Technology Lighting CEO Li Xiaoping
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Regardless of the strategic positioning of a company or a brand, no matter how brightly branded it is in consumers, if it loses its "conscience" and becomes a "bad company" that harms the people, such a company is destined to disappear.
Last weekend, I went to Zhongshan to listen to a course on management and got a handout. The content is about the topic of brand planning. It mentions “the top ten fast-growing enterprises in the Chinese market in 2006†and “Meng Niu Tuan Su†In the eyes, it may be because the lectures are not updated in time, there is a lot of space to tell the story of Mengniu Terunsu.
I once saw Terunsu in the supermarket, the packaging is very tasteful, because of the price, I have not bought it, I don’t know what it means. However, the recent "Telunsu" has clearly become a hot term. The State Administration of Quality Supervision, Inspection and Quarantine issued a letter to the Inner Mongolia Autonomous Region Quality and Technical Supervision Bureau on February 2, requesting the bureau to order Mengniu Company to ban the addition of OMP substances to the "Telunsu" milk. OMP is said to contain carcinogens.
I read the relevant reports and found that "Telunsu" was originally a gold medal in Mongolian language. Mengniu Terunsu, known as "noble quality", was once again questioned by the world. I am not in a position to comment because I have not been confirmed by the competent national authority. However, Mengniu, who has undoubtedly experienced the tainted milk powder incident, can be described as old wounds and new injuries.
Mengniu is a well-known enterprise in China. Niu Gensheng is a Chinese commercial star. CCTV once commented Mengniu: Although it is a head cow, it ran out of the speed of the rocket. However, such a famous brand enterprise, such a business wizard, suffered from the embarrassing situation of "melamine" and "OMP". The two "little guys" alone made Mengniu such a well-known Chinese company criticize and lose. heavy.
The article of the 327 "Guzhen Lighting" weekly "Yi Fan Forum" is "the beginning of industrial recovery from moral reconstruction", clearly pointing out that if the lighting industry wants to get out of the financial crisis, healthy development, we must regain "business ethics", in good faith this. From the perspective of the long-term development of a company, no matter what kind of strategic positioning is determined by a company or a brand, no matter how bright the brand is established among consumers, as long as it loses its "conscience", it becomes a "bad enterprise" that harms the people. Such a company is destined to disappear, so it is not the market that is knocking out the enterprise, it is the enterprise itself. There is a saying: Xiaosheng relies on wisdom and wins by virtue.
Regardless of the strategic positioning of a company or a brand, no matter how brightly branded it is in consumers, if it loses its "conscience" and becomes a "bad company" that harms the people, such a company is destined to disappear.
Last weekend, I went to Zhongshan to listen to a course on management and got a handout. The content is about the topic of brand planning. It mentions “the top ten fast-growing enterprises in the Chinese market in 2006†and “Meng Niu Tuan Su†In the eyes, it may be because the lectures are not updated in time, there is a lot of space to tell the story of Mengniu Terunsu.
I once saw Terunsu in the supermarket, the packaging is very tasteful, because of the price, I have not bought it, I don’t know what it means. However, the recent "Telunsu" has clearly become a hot term. The State Administration of Quality Supervision, Inspection and Quarantine issued a letter to the Inner Mongolia Autonomous Region Quality and Technical Supervision Bureau on February 2, requesting the bureau to order Mengniu Company to ban the addition of OMP substances to the "Telunsu" milk. OMP is said to contain carcinogens.
I read the relevant reports and found that "Telunsu" was originally a gold medal in Mongolian language. Mengniu Terunsu, known as "noble quality", was once again questioned by the world. I am not in a position to comment because I have not been confirmed by the competent national authority. However, Mengniu, who has undoubtedly experienced the tainted milk powder incident, can be described as old wounds and new injuries.
Mengniu is a well-known enterprise in China. Niu Gensheng is a Chinese commercial star. CCTV once commented Mengniu: Although it is a head cow, it ran out of the speed of the rocket. However, such a famous brand enterprise, such a business wizard, suffered from the embarrassing situation of "melamine" and "OMP". The two "little guys" alone made Mengniu such a well-known Chinese company criticize and lose. heavy.
The article of the 327 "Guzhen Lighting" weekly "Yi Fan Forum" is "the beginning of industrial recovery from moral reconstruction", clearly pointing out that if the lighting industry wants to get out of the financial crisis, healthy development, we must regain "business ethics", in good faith this. From the perspective of the long-term development of a company, no matter what kind of strategic positioning is determined by a company or a brand, no matter how bright the brand is established among consumers, as long as it loses its "conscience", it becomes a "bad enterprise" that harms the people. Such a company is destined to disappear, so it is not the market that is knocking out the enterprise, it is the enterprise itself. There is a saying: Xiaosheng relies on wisdom and wins by virtue.
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