In the past two years, more and more dealers in prefectures and counties have revised the roads, bypassing the wholesalers of the provincial capitals, and went straight to the ancient towns to purchase lamps, and the major manufacturers have also continually crossed the warehouse, skipping the provincial general agent, directly Face to face with dealers in prefectures and cities. Then, brand manufacturers gradually penetrate the county market, strengthen the support and control of the prefecture-level market, what impact will it have on provincial agents? What are the pros and cons of the manufacturer itself? Will this behavior intensify in the industry? In the face of this situation, how should provincial agents respond actively? And how should manufacturers treat it rationally? For the provincial-level general agents, they will be very severely tested. How should they deal with this embarrassing situation? Online communication time: August 15th, 20:00-22:00
Online forum URL:
Forum theme: “Rebels†in the local market, how do manufacturers respond?
Moderator: Flying Wolf
Special Guest:
Shi Yongjun, Director of Sales Management Center of NVC Optoelectronics Technology Co., Ltd.
Zhang Wei, Marketing Director of Aokes Lighting Co., Ltd. (referred to as Zhang)
Yang Yuhui, Marketing Director of Shenzhen Chuangxing Lighting Appliance Co., Ltd. (referred to as Yang)
Rationally understand the “rebellion†of the prefectures and cities
Moderator: Now more and more brand manufacturers gradually penetrate the county and city markets, strengthen the support and control of the prefecture-level market, and the dealers in the prefectures and cities have also revised the plank road, bypassing the wholesalers of the provincial capital and heading straight. Ancient towns to buy lamps. What kind of impact does this phenomenon have on provincial agents? How do manufacturers balance the relationship between the Shengdi market? In addition, from the manufacturer's point of view, if the prefectures “rebel†and factory support – that is, to “revolution†the provincial dealers, what is the current positioning of the provincial agents? Please ask the three CEOs to talk about this phenomenon.
![]()
Shi: If the dealers in the prefecture-level market “rebelâ€, it can only show that the manufacturers or provincial agents are not concerned enough about them! The manufacturer's support and control of the prefecture-level market, I think there is no impact on the provincial agent, of course, the premise is that it needs to reach a consensus with the provincial agent to achieve win-win cooperation. If the manufacturers blindly pursue the interests without regard to the interests of the provincial agents, then there will be problems sooner or later. In the short-term, although the sales volume of the second- and third-tier markets can be significantly improved and increased, in the long run, it is difficult to realize the deep management of the channels. After all, the long-term cost of manpower and material resources in the second and third-tier markets is still very high.
![]()
Yang: This phenomenon is a human factor and a market factor. However, it is necessary to clarify one aspect first. If the manufacturer does not directly trade (supply) with the second and third-tier markets, then the direct control of the second- and third-tier markets is the inevitable result of the development of the manufacturers or the market competition factors. For provincial agents, there is no impact in the short term, but if the provincial agent is not acting (or incompetent), it will be “cut†for a long time.
1 2 3 4 5 Next Page
Online forum URL:
Forum theme: “Rebels†in the local market, how do manufacturers respond?
Moderator: Flying Wolf
Special Guest:
Shi Yongjun, Director of Sales Management Center of NVC Optoelectronics Technology Co., Ltd.
Zhang Wei, Marketing Director of Aokes Lighting Co., Ltd. (referred to as Zhang)
Yang Yuhui, Marketing Director of Shenzhen Chuangxing Lighting Appliance Co., Ltd. (referred to as Yang)
Rationally understand the “rebellion†of the prefectures and cities
Moderator: Now more and more brand manufacturers gradually penetrate the county and city markets, strengthen the support and control of the prefecture-level market, and the dealers in the prefectures and cities have also revised the plank road, bypassing the wholesalers of the provincial capital and heading straight. Ancient towns to buy lamps. What kind of impact does this phenomenon have on provincial agents? How do manufacturers balance the relationship between the Shengdi market? In addition, from the manufacturer's point of view, if the prefectures “rebel†and factory support – that is, to “revolution†the provincial dealers, what is the current positioning of the provincial agents? Please ask the three CEOs to talk about this phenomenon.
Shi: If the dealers in the prefecture-level market “rebelâ€, it can only show that the manufacturers or provincial agents are not concerned enough about them! The manufacturer's support and control of the prefecture-level market, I think there is no impact on the provincial agent, of course, the premise is that it needs to reach a consensus with the provincial agent to achieve win-win cooperation. If the manufacturers blindly pursue the interests without regard to the interests of the provincial agents, then there will be problems sooner or later. In the short-term, although the sales volume of the second- and third-tier markets can be significantly improved and increased, in the long run, it is difficult to realize the deep management of the channels. After all, the long-term cost of manpower and material resources in the second and third-tier markets is still very high.
Yang: This phenomenon is a human factor and a market factor. However, it is necessary to clarify one aspect first. If the manufacturer does not directly trade (supply) with the second and third-tier markets, then the direct control of the second- and third-tier markets is the inevitable result of the development of the manufacturers or the market competition factors. For provincial agents, there is no impact in the short term, but if the provincial agent is not acting (or incompetent), it will be “cut†for a long time.
1 2 3 4 5 Next Page
FT06 Series Fused Terminal Connectors
Plug Terminal Block,Fuse Connector,H Type Terminal Block,Lighting Connector
Jiangmen Krealux Electrical Appliances Co.,Ltd. , https://www.krealux-online.com