On January 22, 2008, “Taichang? philips HID Lighting New Product Launch Conference and Customer Appreciation Meeting†held by Taichang philips was held in Guangzhou Jinyuan Hotel. From the marketing department of Philips Netherlands Headquarters, LEX, Taichang? philips China Marketing Center Mr. Cheng Wei, Mr. Dong Huihua, Chairman of Taichang Automobile Lighting Co., Ltd., Mr. Luo Yitao from the National Association of Automotive Products Industry, representatives of distributors of Philips and Taichang Lighting and the media attended the meeting. At the meeting, Taichang? philips launched HID series light source products, colleague PHILIPS announced the full cooperation with Taichang Automotive Lighting, Taichang Automotive Lighting obtained the only domestic authorization, which marks the Taichang? philips HID light source products officially launched in the Chinese market, also PHILIPS Significant deployment and planning in the development of its own HID market and its competitive strategy.
Started the first shot of PHILIPS automotive lighting in China's HID market
With the continuous development of China's auto market, the demand for HID from mainland auto consumers has entered a period of rapid growth. China has become a high-end HID field in China with huge HID consumption potential. Philips is a first-line brand with its strength and The brand advantage has formed a pattern that dominates China's high-end HID market. After a period of communication and integration, Taichang and Philips reached a cooperation to provide a high-quality high-end HID light source industry for China's automotive industry, and through the continuous research and development of Philips HID business unit, determined to become the leader of the HID light source industry.
LEX, the general manager of the marketing department of Philips Netherlands, said that LEDs are slow to replace HID, and HID is expected to be active in the market for 7-10 years. This makes the HID dealers on the scene quite exciting!
Taichang? philips new products debut
The new concept Taichang? philips light source products are based on top quality, product naming and packaging design highlights modern and fashion sense, and establish a good brand image with a simple, elegant and bright visual identification system.
The successful landing of the new products of Taichang? philips light source makes the series of light source products of Philips (HID Division) enter the mainland market with the trend, expanding the overall share of the Philips brand in the Chinese HID market and the international HID market. Mr. Cheng Wei, manager of Taichang? philips China Marketing Center, revealed at the meeting that in the domestic market promotion, Taichang? philips will focus on the post-market
It is believed that in the near future, Taichang? philips will gradually become the first brand of HID light source products, creating a new peak for the automotive HID industry's light source products in the world market, and also opening up Philips automotive lighting in China's HID light source market. Market resources, to enter the high-end HID market, to create a high-end product and brand image of Taichang? philips.
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