Suning Wenchuang made its debut at the symposium and won two awards

On September 22nd, the 9th China Nanjing Cultural and Creative Industry Fair (abbreviation for the symposium) was formally opened at the Nanjing International Expo Center. More than 600 well-known cultural and science and technology companies from home and abroad participated in the three-day exhibition. Suning Wenchuang Group, as the first company to participate in the symposium, attracted the attention of the media and the audience. During the exhibition, the sections of PPTV, Longzhu Live, Suning Studios, Suning Qingchuang, and the Sports Media, PPTV Smart TV, and Sports retail sections of Suning Sports Group were overwhelming, becoming the largest exhibition and the most popular booth. It also won the "Best Exhibitor" and "Best Popularity" awards from the Organizing Committee of the symposium. It is also the only exhibitor to receive two awards.

(Suning Wenchuang won the “Best Exhibitor Award” and “Best Popularity Award”)

Debut: Culture Industry Blends Hard Dishes

Since 2017, Suning Culture and Sports has accelerated the layout of the cultural map, which has become the most important part of Suning's overall strategic layout. This time participating in the symposium, it is Suning Wenchuang’s opportunity to concentrate on its cultural strength. At the same time, Suning Sports will join hands with Suning Sports to create the charm of integration of cultural industries and to display the achievements of the national leader in cultural and scientific technology. This cultural industry integrates hard food. The media and the audience are concerned.

(Chongqing Suning Cultural and Creative Exhibition Area)

As the largest booth of Hall 4, the layout of the exhibition area and cultural content of Suning Wenchuang is the focus of the audience. Within 360 square meters, PPTV "The Name of the People" featured viewers to relive the classics. Two hand-carried game "Spiritual of the Fairy Tales of the Taiyi Immortals" and "Football Situation" attracted stops; the Suning Studios VR game lined up in crowds. In the trial, the national chain layout diagram highlights the future cultural strategy; Suning Qingchuang Park participates in the park cultural projects “Fukuba Silk”, “Park off”, etc., and displays the top crafts and crafts that are made with the national intangible cultural heritage as a process. Chinese ornaments are praised by professionals; Dragon Ball live anchors Meng Meng Monica, left demon live interactive, live live for thousands of users synchronized live.

(Suning Studios VR Game Experience)

At the same time, Suning Sports Media showcased the five league football highlights, Zhan Jun, Huang Jianxiang and other all-stars to explain the big coffee in the summer of Suning's exciting performances, etc., at the scene of six PPTV smart TV domineering rotation; Inter Milan and Suning Yi Sportswear around the jerseys, various signature footballs and other sports have also aroused great interest from the audience, again highlighting the strong resource advantages of Suning Sports.

In the exhibition area of ​​Suning Wenchuang, abundant exhibits and complete cultural layouts are displayed at a glance. The exhibits highlight the achievements in 2017 and present the core concept of “integration of cultural industries” to create a full scene of entertainment and sports consumption. Good exhibitors are well deserved.

Popular bursting: SSidol Cabaret + Children's Drums show bursting audience

For three consecutive days, the performance area of ​​the Suning Cultural and Creative Zone was the largest number of spectators in the symposium. The most popular atmosphere is the song and dance show of SSidol and Qingchuang Children's Drums.

On the first day of the exhibition, SSidol seven high-value beauty girls sent seven stunning performances to the audience. A short 30-minute performance quickly attracted the audience. Grandfather and aunt, young men and women, staff and even foreigners Stop and take a picture and instantly flip through the game. Since PPTV launched the Baituan Praise Program in September 2015, it has completed 1200 live idol groups in two years. Several groups of women’s groups have been able to settle in. PPTV has become Asia’s largest iconic cultural aggregation platform. SSidol as one of the women's groups, the wonderful performance in the exhibition area has become the best proof of the idol group and PPTV platform.

(SSidol show bang burst audience)

On the second day of the show, Su Ning Qing Chuang Park and the children of the Park “Drum Drum Door - Nanjing Pearl Drum Club” performed a drum show. A Suning storm engulfed the venue again. The children’s playing of Q Meng’s performance instantly bred the hearts of the audience. A large audience in the stadium heard the sound and came to stop in front of the little performers. Some of the audience even rushed to the stage to watch the performance. It is worth mentioning that the "Fine Drum Gate", "Sound Education", and "Fubaihuasi" are the key incubation and cultural and cultural projects from Suning Qingchuang Park, serving as the key supporting industries of Suning Holding Group and Suning Culture and Innovation. In its core business, Suning Qinghuangyuan has always been guided by “Culture+”, focusing on incubating emerging industries such as digital audio and video entertainment, modern creative design, emerging online media, and cultural tourism and leisure.

(The children play drums handsomely and everyone stops to watch.)

The highest popularity, the largest flow of people, and the most perfect performance are not just for women's groups and drums. The VR game experience at Suning Studios in the exhibition area and the surrounding displays of Suning Sports are not without crowds. The atmosphere is so hot. The only company that won the "Best Popularity Award" at the symposium.

For the first time participating, Suning Wenchuang won the “Best Exhibitor” and “Best Popularity Award”. It can be seen that Suning Culture and Innovation has invested heavily in the cultural industry. In the future layout, Su Ningwen Chuang will exert its full force in the field of cultural innovation, continue to open up the integration of cultural industries, provide more cultural consumption scenes, and make contributions to cultural industry exchanges and cooperation.