This year, business intelligence software revenue will reach 13.8 billion US dollars

According to Dan Sommer, Gartner’s principal analyst, business intelligence and analytics software is already in place as end users continue to prioritize business intelligence and information-centric projects and invest more capital to improve decision-making and analytics. Become the fourth largest application software market.

Song Mei further added that as more and more information is generated, the business model needs to be completely changed. It is increasingly clear that mastering the analysis of big data will be a key driver in the coming years.

Compared with the growth rate of 16% in 2011, the growth rate in 2013 and in the coming years will slow down and the growth rate will be a single digit higher. However, in the short term, the sluggish macroeconomic indicators and the end-to-end slowdown in the sales cycle of business intelligence transactions will hinder growth.

Emerging data-as-a-service trends may significantly develop the business intelligence and analytics platform market. Since most companies will provide a data-as-a-service offering, business intelligence and analytics platform providers will have a huge market.

This is a mature market that has been on the list of companies' priorities for many years. However, there are still many needs that have not been met. Many companies still use descriptive analysis of traditional items such as finance and sales. However, business intelligence and analytics have not yet been applied to projects such as human resources and marketing.

Since many medium-sized companies have not yet begun implementing business intelligence and analytics programs, they expect the business intelligence and analytics market to remain one of the fastest growing software markets.