In 2017, the biggest news in the Internet TV industry was the collapse of LeTV. It also heralded the bankruptcy of “Les Opera Ecosystem†of “platform + content + terminal + applicationâ€. The days of many Internet TV brands have not been comfortable. .
Since the second half of 2016, LCD panel prices have skyrocketed, and TV profit margins have shrunk. Xiaomi, which is known for its cost-effectiveness, has also started a wave of price increases. The biggest news for the 2017 TV millet is the introduction of a 9999-element laser TV. However, netizens did not buy it, and Tucao played the concept of kicking the ball, lacking dry goods. The storm TV has been losing money, but also suffered layoffs, but fortunately in December 2017 to obtain 800 million yuan financing renewed life.
Skyworth’s new high-end internet brands have begun to seem cool, but they have released the industry's first anti-Blu-ray eye-protection TV. VR products have won numerous awards. They have received iQIYI and Tencent financing, and their advertising revenue has increased by 430%.
1, New Year's room delivery event, brush friends circle
On January 9th, 2017, @ Dududu had no face and night snacks and Weibo said that Cool Open rewarded outstanding employees with 10 sets of Shenzhen housing, with a total value of close to 55 million yuan. Cool new year to send a house incident, suddenly brush friends circle, causing netizens hot, after all, not all companies are so pride.
2, VR products won numerous awards, becoming the first batch of VR companies with photoelectric qualification
On March 9-11, 2017, AWE2017 was held at the Shanghai New International Expo Center. Cool open and carry VR products free door G1, G1S and HiFi big content TV 55A2, 65A2 unveiled. At the end of March, it reached strategic cooperation with future media. The two sides conducted in-depth cooperation on VR platform and content, VR camera/all-in-one/glasses hardware products, VR new technology exchange and joint development, VR resource sharing, and business promotion, becoming the country’s first Lots of VR companies with photoelectric qualification. On April 9, 2017, Cool VR won the "2017 CITE Innovative Product and Application Award."
3, AI artificial intelligence system, the number of active users exceeded 26 million
In May 2017, Cool Open System 6.0 was released, marking the birth of the Cool Open artificial intelligence system. CoolOpen System 6.0 uses high-quality content in the form of information flow. The desktop is content and has the features of independent learning and accurate recommendation. The integrated AI artificial intelligence voice can realize full-range voice control, with stronger sense of science and technology, higher usability, and zero threshold for the elderly and children. The first A3 and U3B equipped with this system were popular, and the subsequent 5S, 5A and other products all use this system.
Public data shows that the number of activations of the Cool Open system has grown at a fairly rapid rate. As of June 6, 2017, the CoolOpen system activated up to 23 million users, and daily live users exceeded 9 million. As of December 31, 2017, the number of users of the Coolopen system has reached 26 million, and daily living has reached 9.8 million.
4, cool open anti-Blu-ray strategy, turn on the TV Blu-ray era
On June 6, 2017, Kukai opened a new summer 2017 conference in Beijing, launched a blue-ray eye-protection TV U3B series and 55A3, officially launched anti-Blu-ray strategic layout. Cool opener chairman Wang Zhiguo stated that the service offered by Coolopen is not only to realize movies and play games through television, but also has a higher pursuit. It is to stand at a healthy height and redefine the function of television. Artificial intelligence is the duty, and optical anti-Blu-ray is the real thing.
On the day of the conference, Cool open announced the principle of optical anti-blue light technology: By optimizing the chip algorithm, shift the spectrum from the lamp light source, shift the peak wavelength from 450nm high-energy short-wave blue light to 460nm harmless long-wave blue light, release healthy blue light, effective Reduces harmful blue light by 80%-90%. At the conference, TÃœV Rheinland awarded the first low Blu-ray certificate in the field of television for Coolpad. On July 18, 2017, Coocaa Optics and Blu-ray Technology won the "2017 Innovation Technology" accreditation certificate issued by China Electronics Industry Association.
As of January 2018, Cooca launched a total of 4 models of Blu-ray eye-protection TVs, including 50U3B, 55U3B, 55A3, and 5S55, involving 50-inch and 55-inch mainstream sizes, covering low, medium, and high-level consumer groups. The needs of large and small living room layouts provide consumers with more choices. And, from the perspective of pricing strategy, cool open anti-blue eye-protection TV and the same size ordinary smart TV is similar, very competitive, sales have always been among the best.
5, Live-1 release, leading the audio aesthetics benchmark
In the cool summer 2017 new product launch conference, Cool launched the all-wood sound HiFi bar sound Live-1, which was jointly created by Coolopen and Italian HiFi audio brand QUIET, leading the audio aesthetics benchmark.
6. Ten million yuan investment from Tencent, valuation of 4 billion yuan
Following the investment of RMB 150 million from iQiyi in September 2016, it gained RMB 300 million in Tencent strategic investment in June 2017, and Kukai’s valuation rose to RMB 4 billion. The joining of iQIYI and Tencent can provide capital protection for the development of CoolOpen's main business and build closer links for online video development.
7, anti-Blu-ray TV double 11 exclusive gimmick, advertising revenue growth of 430%
In 2017, the number of sales of the Double 11 and Cool Blu-ray and artificial intelligence TV series exceeded 90%. Anti-Blu-ray TVs received a wide range of consumer attention with their good reputation, and they also occupied the status of category first.
In addition to the best-selling products, the company has also enjoyed a good harvest. Kuang Kai, deputy general manager of Feng Baocheng, said that Kaikuan advertising revenue increased by 430% in 2016 compared to 2016, and public data showed that in 2016, Coolopen's annual operating income was 125.9 million yuan. In other words, in 2017, Cooper opened only a large-screen operation and earned 667.27 million yuan.
Write last
In the background of the overall downturn of the Internet TV industry in 2017, Coolopen continued to develop strongly, focusing not only on technological innovations, but also on the development of anti-Blu-Ray eye-protection TVs. It also seized the opportunity of artificial intelligence to develop the AI ​​Artificial Intelligence System CoolOpen System 6.0, further Expand market share. From Fruit Powder TV A55, to three-in-one TV A43, from Art TV T55 to Blu-ray TVs A3, U3B, adhering to the "play attitude" brand concept, focusing on differentiation, in the Internet TV industry, where products are homogenized seriously, It is rare.
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