Recently, Diou Home Furnishings Co., Ltd. (hereinafter referred to as “Diou Home Furnishingsâ€) announced that it plans to invest 800 million yuan to build a smart toilet production line. In recent years, Diou Home has also been included in the transformation army, and there are frequent new moves. Nowadays, I want to do a big job in the smart product business, but this brand new field does not seem so smooth.
According to the announcement, Diou Home Furnishing Co., Ltd. and the Yongchuan District People's Government of Chongqing signed the "Investment Agreement for Smart Sanitary Ware Production Projects" (hereinafter referred to as the "Investment Agreement"), with a total investment of about 800 million yuan. The site is located in Yongchuan National High-tech Zone. 428 acres of Sanjiao Industrial Park, the construction of intelligent toilets and toilets and other production lines.
When it comes to smart toilets, I can't help but think of an article in the 2015 popular network, "Go to Japan to buy a toilet lid." The word "smart toilet" has entered the public eye, and many bathroom brands are gearing up. As a result, consumers do not buy it.
According to statistics, the market penetration rate of smart toilets in 2017 is only about 1%. There are many reasons. For example, the public's awareness of smart toilets is low. In many people's minds, toilets are convenient and smart. Unsmart is not so important; the price of smart toilets is high; there are still many people who are worried about the safety and health of smart toilets. The market for smart toilets is not very big at present.
However, there are still many big brands crossing the border into the smart toilet field, such as Haier Weiwei intelligent toilet cover, the introduction of "tailless", "anti-electric wall", "clean water wash" and other technologies; Xiaomi released toilet cover products, Create a smart home eco-chain; Four Seasons Muge launched an integrated smart toilet product, the lowest price is only 1199 yuan, etc., some want to fight the price war, and some attract the attention with rich product features, the competition is more and more fierce. Diou Home is still in the investment stage, and how to make the brand sound is still unknown.
If you want to gain a foothold in the competition, you must have excellent products, good reputation and service. And Diou home as a latecomer, but also to join in the fun, if you can't think of any new ideas, such cross-border may be a bit embarrassing.
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